Maximise your Avios, air miles and hotel points

Amex wants you to show your love for the favourite places you use your card ….

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Yes, be warned …. it is another weird American Express gimmick.  But I honestly don’t know the point of it yet …..

If you have an Amex-issued Amex card, go to the website, log in and bring up your current month transactions on one of your cards.

Across the top of the transaction list, you will see:

  • Date
  • Description
  • Category
  • Amount
  • ‘+’ (in a blue square)

Click on this ‘+’.  You will be given the option of adding a ‘Favourites’ column.  Click it.

Distrurbingly, a ‘heart’ shape will now appear next to each retailer on your statement!  If you click on the heart, it turns blue and literally starts to pulse!

It looks a bit like this:

Amex Favourites

…. although the screenshot isn’t pulsing so you don’t get the full effect.

Who knows what the point of this is?!  I’m sure Amex will let us know in time!

My obvious starting point is this – since I have chosen to spend money at all of the retailers on my Amex statement, surely they are ALREADY my favourite shops?

Why does clicking on a heart on a website add anything else to the fact that I’ve already put my money on the table to show how much I like a retailer?  I wait with baited breath to see the point of this.

Want to earn more points from credit cards? – April 2023 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and unbeatable travel benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback and no annual fee Read our full review

Comments (18)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Joe says:


    I am thinking of applying for the Amex Preferred rewards gold card via your referral link. However I am my partner’s Amex BAPP supplementary card holder two months ago. Will I still get the introductionary bonus (20k+2k) points?


    • Alan says:

      Yep, BAPP is a non-MR earning card anyway (thus OK), but also being a supp cardholder doesn’t count against you when it comes to determining bonus eligibility, so fine on both counts!

    • Rob says:

      Yes you will, 100% guaranteed. The only cards that stop you getting the 22k bonus would be if you had a Platinum or Green Amex charge card, or if you have already had a Gold card within the last 6 months.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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