Maximise your Avios, air miles and hotel points

Amex wants you to show your love for the favourite places you use your card ….

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Yes, be warned …. it is another weird American Express gimmick.  But I honestly don’t know the point of it yet …..

If you have an Amex-issued Amex card, go to the website, log in and bring up your current month transactions on one of your cards.

Across the top of the transaction list, you will see:

  • Date
  • Description
  • Category
  • Amount
  • ‘+’ (in a blue square)

Click on this ‘+’.  You will be given the option of adding a ‘Favourites’ column.  Click it.

Distrurbingly, a ‘heart’ shape will now appear next to each retailer on your statement!  If you click on the heart, it turns blue and literally starts to pulse!

It looks a bit like this:

Amex Favourites

…. although the screenshot isn’t pulsing so you don’t get the full effect.

Who knows what the point of this is?!  I’m sure Amex will let us know in time!

My obvious starting point is this – since I have chosen to spend money at all of the retailers on my Amex statement, surely they are ALREADY my favourite shops?

Why does clicking on a heart on a website add anything else to the fact that I’ve already put my money on the table to show how much I like a retailer?  I wait with baited breath to see the point of this.

Want to earn more points from credit cards? – April 2023 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and unbeatable travel benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback and no annual fee Read our full review

Comments (18)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Hingeless says:

    Maybe a 5 pound bonus next time you use them

    Click on everything !!

  • Dan says:

    There’s a bit of blurb about it when logged in to my Amex account:

    ‘Favourites’ has been created to help you do more of the things you enjoy more often. It’s a collection of the places you’ve most enjoyed whilst you were out travelling, shopping, dining, or maybe something else. Just click the heart next to places where you have used your American Express card to start building your own collection of Favourites.

    To reveal the Favourites column, select it from the blue ‘+’ menu, and then click the heart symbol next to places you love. Once you’ve selected a few Favourites you can add your own comments (such as ‘delicious seafood’ or ‘great range of Italian shoes’) to help you remember exactly what it was that you liked about that place.

    Everything is completely private and secure and only you can see your Favourites collection.

  • andy21 says:

    Speaking of Amex – I see the x2 or x3 MR points on the Platinum card has ended – seemed to be around the 20 August on my account that restaurants stopped earming x3 – not actually made any travel purchases since so don’t know it that is continuing or not.

    • Rob says:

      Yes, it has stopped. Seems to have been some sort of experiment by Amex to see if it drove behaviour change.

      • andy21 says:

        Oh well, was nice while it lasted, got an extra 2500 MR points from a flight I booked and those x3 restaurant points added up quickly to boost my total. Not sure it affected my spending behaviour though, was just a nice little bonus.

        • Nick says:

          Bugger! I was loving the random points I was earning in bars and restaurants, as well as some freakish supermarket points as well. It certainly changed my behaviour in that I used my gold Amex in preference to my BA Amex.

          That’s a real pity. I was expecting to get at least a European flight out of the extra bonus points.

      • John says:

        It changed my behaviour – I decided to buy lunch from a shop instead of our canteen (cash only), but too late – the bonus had ended.

        • JD says:

          Also noticed that when the x2 and x3 membership reward points stopped they also stopped x2 points on all travel transactions (for preferred gold customers) looks like it will be another phone call to membership rewards customer service to get them all credited.

          Not sure if any of this was intentional. Think it was more of an error on Amex part.

          • thomas says:

            I emailed Amex when I noticed this.
            They were very apologetic and said IT were working on the known issue.
            As an apology they gave me 500 MR points.

  • David Butcher says:

    Looks like all the extra points on Platinum have ended. What a mystery! Nothing was ever said by Amex – with my £450 due this month, it would have helped my decision if the extra points had continued. I can’t help thinking I’d get a lot more from Platinum if I lived in London but can’t justify a move there on those grounds!

  • Lady London says:

    I’ll take a guess that what it’s about is Amex selling this information.

  • John says:

    It won’t let me display the favourites column unless I hide the cardmember column (which I need to find out what my wife has been spending my money on)

  • Steve says:

    What I don’t understand is why some Starbucks gave me x3, others gave me x2 and some were just the normal amount – and they were all in the same city.

  • Howard says:

    Filled the tank with petrol from Tesco week. Just noticed I got x 4 bonus with Amex Gold.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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