Maximise your Avios, air miles and hotel points launches a ‘50% off hotel sale’ – any good?

Links on Head for Points may pay us an affiliate commission. A list of partners is here. has launched an ‘up to 50% off hotels’ sale.  You need to book by September 14th but you can stay at any point up to the end of the year.

The page you need is here.

The first thing to note is that the home page above implies that you can only use a mix of cash and Avios.  This is not the case – you can use 100% Avios to book.  The second thing you will notice is that the selection is not exactly huge.

Let’s see if the deals stack up.

Firstly, I picked good old Jumeirah Emirates Towers in Dubai, where I have spent a lot of time in the past.  This is a clever choice of hotel – you pay 65% less than an equivalent beach hotel but are given passes to use the beach, kids club, pools etc at Madinat Jumeirah and the Jumeirah Beach Hotel.  This deal is going away in January 2015, however.

The Dubai discount is ‘up to 20%’.  For 25-29 October quoted 149,250 Avios or £821 bed and breakfast.  That works out at 0.55p per Avios if you pay with Avios.

Jumeirah’s own website quotes Dh 5,376 including tax, or £888.  This rate EXCLUDES breakfast, however, which will be expensive.  Assuming £50 per day for breakfast for two people, you would be saving 25%.

Secondly, I looked at Courtyard Vienna Schoenbrunn in Vienna.  This advertises a 50% discount when booking a 3-night stay.  For 5-8 November, quotes £109 or 19,300 Avios points (0.56p per Avios) for a double with breakfast.

On, the hotel is charging €67 per day ROOM ONLY.  That is £160 for a 3-day stay.  The hotel charges €16 per person for breakfast which would take the total to £237.  The hotel sale does genuinely save you over 50%.

Slightly to my own surprise, I have to concede that the hotel sale does look pretty good.

A different question is whether you should pay with cash or with Avios points.  Receiving 0.55p per Avios point is very poor, to put it mildly.  However if you are Avios rich you do at least have the option.


How to earn Avios from UK credit cards (December 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 9th January 2024, you will receive 30,000 Membership Rewards points (convertible to 30,000 Avios) with American Express Preferred Rewards Gold. You receive 25,000 points if you spend £3,000 in three months and a further 5,000 points if you hold the card for 15 months. You can apply here.

SPECIAL OFFER: Until 9th January 2024, you will receive a huge 100,000 Membership Rewards points (convertible to 100,000 Avios) with The Platinum Card. You receive 75,000 points if you spend £10,000 in six months and a further 25,000 points if you hold the card for 15 months. You can apply here.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 9th JANUARY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express

Crazy 100,000 points (TO 9th JANUARY) and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (13)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Erico1875 says:

    You can get the b+b rate down to 767 if you book through -.

  • dynamo says:

    So even if you book now for 2015 you won’t receive passes to the beach and wadi water park at the Jumeirah Emirates Towers in Dubai? Are there similar hotels in Dubai which offer this kind of access to better facilities if you are willing to take a shuttle bus?

    • Rob says:

      This is what said, I have not double checked with the Jumeirah site. They withdrew unlimited Wild Wadi access in 2014 though.

      Only other options I know are Grosvenor House (can access Le Meridien) and of course Hilton Exec Apartments which are connected by a bridge across the main road to the beachside Hilton. Neither of these beach resorts are Jumeirah standard though.

    • erico1875 says:

      Its a few years back but the Sheraton used to give beach club access if you stayed in one of their other hotels other than the Jumeirah Beach one. I have no idea if it still applies

  • Brian says:

    You need to be careful about factoring in the cost of breakfast. Perhaps it’s different in Dubai, but in Vienna, you would only need to walk around the corner to some bakery or cafe and get a decent breakfast there for less than half the price of what the hotel is charging.

    • Rob says:

      True, which is why I wrote that Vienna bit as I did. Dubai does not work that way and, in any event, I felt anyone splashing out for a very plush 5 star would want the accompanying breakfast!

  • Clive says:

    Two hotels in the Maldives look very good value

  • Ken says:

    Looks like deals are for 2 people sharing only….when you add in a couple of kids the deals aren’t available

  • Diane says:

    Can anyone tell me if BA / Avios are due another redemption sale on flights? I am hoping to go to Bermuda in 2.5 weeks, and don’t know whether to book now or hold off for a bit?
    Any insider info or insights would be very much appreciated.
    Thanks all.

    • olireaction says:

      If the reward flights are available, its always prudent to book now because they could disappear at any time.

  • Alan says:

    The two you mention are good but I rather like the look of the Atlantic in Jersey. I dont have many Avios but can pay £240 via compared to £300 on
    Agree Maldives look good but rather out of my price range!!!!!!

    • Rob says:

      Stayed at the Atlantic about 10 years ago after its massive refurb. It was at the time the best run UK hotel I had ever stayed in. Basic rooms not huge but great views from the sea view side, beds face the huge windows. Ugly building but can’t win them all. Easy walk down to the massive and deserted beach.

  • Rob says:

    There is a post in the queue! It keeps getting pushed back, it was going to lead tomorrow but now the Virgin sale has pushed it back at least one more day.

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