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Coming in January: BA discounts of ‘up to 40%’ for PruHealth, PruProtect, VitalityHealth members

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British Airways has agreed a new partnership with VitalityHealth and VitalityLife.  These are the new names from PruHealth and PruProtect, the private health insurance brands.  You have probably seen their recent advertisements featuring Jessica Ennis-Hill.

The Vitality health insurance scheme is an interesting one in that it rewards you with points for taking positive steps to improve your health and wellbeing.  Points can be redeemed for a variety of goods and services.


The exact details of the British Airways tie-up will not be released until the end of January.  What I do know is that you will be able to claim a discount of up to 40% on British Airways short-haul economy flights.

The exact size of the discount appears to be related to the number of Vitality points you have earned.  A minimum stay will be required – I imagine it may require a Saturday night but that is only a guess.

Importantly, the ‘up to 40% off’ claim INCLUDES a discount on the taxes and charges element.  Vitality is not playing games by only discounting the – often negligible – base fare.

(Last week I saw a British Airways economy fare to Lisbon which carried a base fare of exactly £0.  The remaining £77 was made up of taxes and BA’s spurious charges.)

I will publish full details of this scheme when I get them.  If you have private health insurance and spend a decent amount on short-haul British Airways flights, this could work out very nicely for you.

How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (June 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards.

Until 18th July 2022 there is an astonishing special offer on these cards. You get 50,000 Avios on the Avios Plus Mastercard and 10,000 Avios on the free Avios Mastercard. You can apply here. We strongly recommend getting the Avios Plus card whilst this offer is running.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

50,000 Avios for signing up (A CRAZY SPECIAL OFFER!) and an upgrade voucher for spending ….. Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

10,000 Avios for signing up (SPECIAL OFFER) and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

SPECIAL OFFER: The sign-up bonus on Amex Gold is increased from 20,000 Membership Rewards points to 30,000 Membership Rewards points until 19th July 2022. This card is free for the first year.

American Express Amex Gold

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (8)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Hugh says:

    they did this a number of years ago with discounted gym membership, meaning in some cases it was cheaper to get health insurance than it was to get gym memberships

  • Nick Burch says:

    They offer a Eurostar discount too, which can be good, IIRC for two trips a year. You have to ring up a special Eurostar booking number, who check your Pru details on another system, then charge you the discounted rate + Pru the rest. Not valid on the south of France services, and not in Business Premier, but can give a bit of a saving. Oh, and you get Eurotar Frequent Traveller points on the full price, not just the bit you paid 🙂

    I suspect it’ll be something similar with BA, so the discount off the whole price will be because Pru are paying (most of?) the difference

  • Nick says:

    They’re linked to Discovery in South Africa.

    I reached Their gold tier back in 2004. Was quite a feat then. Was booking 5 star hotels in SANDTON for the equivalent of £8 a night

  • Nick says:

    In 2009 on pru, I was then booking Eurostar trips to Paris for a tenner. Always sad when these things end…

  • Elan says:

    This is very interesting as I’m based in South Africa and the whole Vitality system was first developed in SA. The company behind the idea here is Discovery ( From what I understand they run Pru in the UK and another similar insurance company in the US. Their Vitality scheme has been an integral part of my travel hacking strategy in South Africa.My wife and I are on the top level of Vitality here and have to do similar tasks (going for health checks, non smoker declaration, etc in order to earn points). We get similar discounts on gym memberships, movies, etc. In terms of travel we get 35% discounts on local flights within South Africa on BA and Kulula (both operated by Comair in SA). For international flights we get 35% discounts on International flights using BA and a few other carriers too but this excludes taxes (just on base fare). Discovery (Pru) also rolled out a credit card some years ago which generates a lot of miles for us each month. There’s no sign up points/Avios but we earn 3 Avios per 1 GBP on all purchases (once you pay a rather hefty fee to get what they call FastMiles). Hopefully they’ll roll out their credit card for you guys in the UK too. It has certainly shaken up the market here in South Africa.

  • James says:

    OT: New ex DUB sale, NYC for £849, HNL £1k and everywhere in between 🙂

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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