This is a first, as far as I can remember.
This offer is not showing on the Hilton website but it was in the monthly Hilton HHonors email last week. It does not appear to be targeted.
This is NOT a great deal, even with the bonus.
I would value 10,000 Hilton HHonors points at £30 or so. You will get even more than that if you redeem for one of the few 10,000 point redemptions in the UK such as the Hampton in Sheffield pictured below. A room there will usually cost £65+.
10,000 Hilton points usually gets you 1,000 Avios points. With this bonus, you would receive 1,300 Avios. You are losing about 60% of the value of your points.
It is not even the best Hilton transfer option. Virgin Atlantic has a standard conversion rate of 10,000 Hilton HHonors points to 1,500 Virgin miles. Even without a bonus it is a better deal!
Oddly, you cannot transfer Hilton HHonors points into Iberia. Whilst Iberia IS a Hilton partner when you credit to an airline on a stay-by-stay basis (and it is 50% more generous than the BA earning rate) you cannot transfer an existing points balance to Iberia. Weird.
If you have 10,000 Hilton points sitting around and you have no interest in Virgin miles then, of course, this is a better deal for emptying your account than you would otherwise have got. Remember that Hilton points expire after 12 months of no activity on your account so it is better than nothing if expiry looms ….
How to earn Avios from UK credit cards (January 2021)
As a reminder, there are various ways of earning Avios from UK credit cards. Many cards also have generous sign-up bonuses!
There are two official British Airways American Express cards:
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
If you have a small business, we especially recommend Capital On Cap’s Visa card which comes with a generous bonus worth 10,500 Avios:
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)