This is a first, as far as I can remember.
This offer is not showing on the Hilton website but it was in the monthly Hilton HHonors email last week. It does not appear to be targeted.
This is NOT a great deal, even with the bonus.
I would value 10,000 Hilton HHonors points at £30 or so. You will get even more than that if you redeem for one of the few 10,000 point redemptions in the UK such as the Hampton in Sheffield pictured below. A room there will usually cost £65+.
10,000 Hilton points usually gets you 1,000 Avios points. With this bonus, you would receive 1,300 Avios. You are losing about 60% of the value of your points.
It is not even the best Hilton transfer option. Virgin Atlantic has a standard conversion rate of 10,000 Hilton HHonors points to 1,500 Virgin miles. Even without a bonus it is a better deal!
Oddly, you cannot transfer Hilton HHonors points into Iberia. Whilst Iberia IS a Hilton partner when you credit to an airline on a stay-by-stay basis (and it is 50% more generous than the BA earning rate) you cannot transfer an existing points balance to Iberia. Weird.
If you have 10,000 Hilton points sitting around and you have no interest in Virgin miles then, of course, this is a better deal for emptying your account than you would otherwise have got. Remember that Hilton points expire after 12 months of no activity on your account so it is better than nothing if expiry looms ….
(Want to earn more hotel points? To see our complete list of promotions from the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)