Whilst it is nominally called the Summer Sale, you can book for any weekend until 9th October.
The sale offers a discount of up to 30% off the standard Best Available Rate if you are a Hilton HHonors member, albeit that sale rates require prepayment and are non-refundable.
You receive a smaller discount (25%) if you are not logged in. You also receive a smaller discount (15%) at Hampton by Hilton properties.
More limited sale deals are also running in the Americas (weekends only) and parts of Asia.
In the past, many hotels have also loaded sale rates for weekdays so do check.
You need to book by 4th September. Ignore the closing date shown on the sale website home page – when you go into the small print, it specifically states 9th October as the last day to stay for Europe, Africa and the Middle East.
The picture above is the relatively new (following a rebrand and refurbishment) Hilton Paris.
How to earn Hilton Honors points from UK credit cards (August 2021)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses.
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.
You can also earn Hilton Honors points indirectly via American Express Gold, the American Express Rewards Credit Card and – for small business owners – American Express Business Gold and Business Platinum.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)