I normally do not recommend buying Avios unless you need to ‘top up’ an account for an immediate redemption. With a few exceptions, buying a large proportion of the miles you need is rarely a good deal.
Note that you need to log-in to see details of the bonus offer. Without logging in, the page just shows the standard pricing.
The deal does not seem to be targetted – I see it on my account but I haven’t received an email about it.
There is no minimum purchase. Even a 2,000 Avios purchase gets you 800 bonus Avios.
At the top end, you will be paying €1,800 for 140,000 Avios (100,000 + 40%). Given the weak £, this works out at exactly 1p per Avios, based on £1,393. You would need to add a 3% foreign exchange fee to this price if your credit card has one. Smaller quantities would be pricier.
I would not usually be a buyer, even at this price. 1p per Avios is usually my (very conservative) target value when I redeem so I don’t like paying that much to get them.
However, it may well make sense for you if:
you have a specific redemption in mind where you know you will get over 1p per point of value
you value the ‘easy points’ aspect of this offer (no need to visit Tesco, apply for a new credit card etc etc)
You MUST have been an Iberia Plus member for 90 days before you can transfer your bought points across to BA.
You must also have earned at least one Avios in the account before you can buy points (one easy option is a small Amex Membership Rewards transfer, or credit a flight, hotel stay or Avis rental).
If you have never earned an Avios via Iberia Plus then you are stuck and cannot buy until a transaction has gone through your account – and that won’t happen in time for Sunday.
How to earn Avios from UK credit cards (August 2022)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
There are two official British Airways American Express cards with attractive sign-up bonuses:
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.
EDIT: Until 25th October 2022, there is an exceptionally generous sign-up bonus on The Platinum Card. You will receive 60,000 Membership Rewards points – double the usual amount – and £200 to spend at Amex Travel. You need to spend £6,000 within six months to earn the bonus.
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.