Big 40% bonus lets you buy Avios points via Iberia for as low as 1.0p each
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I normally do not recommend buying Avios unless you need to ‘top up’ an account for an immediate redemption. With a few exceptions, buying a large proportion of the miles you need is rarely a good deal.
This is a bit different. Iberia Plus is currently offering a bonus of 40% on purchases of Avios points. This deal runs until Sunday 29th May, see here for further details.
Note that you need to log-in to see details of the bonus offer. Without logging in, the page just shows the standard pricing.
The deal does not seem to be targetted – I see it on my account but I haven’t received an email about it.
There is no minimum purchase. Even a 2,000 Avios purchase gets you 800 bonus Avios.
At the top end, you will be paying €1,800 for 140,000 Avios (100,000 + 40%). Given the weak £, this works out at exactly 1p per Avios, based on £1,393. You would need to add a 3% foreign exchange fee to this price if your credit card has one. Smaller quantities would be pricier.
I would not usually be a buyer, even at this price. 1p per Avios is usually my (very conservative) target value when I redeem so I don’t like paying that much to get them.
However, it may well make sense for you if:
you have a specific redemption in mind where you know you will get over 1p per point of value
you value the ‘easy points’ aspect of this offer (no need to visit Tesco, apply for a new credit card etc etc)
You MUST have been an Iberia Plus member for 90 days before you can transfer your bought points across to BA.
You must also have earned at least one Avios in the account before you can buy points (one easy option is a small Amex Membership Rewards transfer, or credit a flight, hotel stay or Avis rental).
If you have never earned an Avios via Iberia Plus then you are stuck and cannot buy until a transaction has gone through your account – and that won’t happen in time for Sunday.

How to earn Avios from UK credit cards (May 2023)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
SPECIAL OFFER: Until 30th May, the sign-up bonus on the Barclaycard Avios Plus Mastercard is doubled to a crazy 50,000 Avios! Apply here.
SPECIAL OFFER: Until 30th May, the sign-up bonus on the free Barclaycard Avios Mastercard is doubled to 10,000 Avios. Apply here.

Barclaycard Avios Plus Mastercard
CRAZY 50,000 Avios for signing up (to 30th May) and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard
10,000 Avios for signing up (only to 30th May) and an upgrade voucher at £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus
25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.
SPECIAL OFFER: Until 13th June, the sign-up bonus on The Platinum Card is doubled to 60,000 Membership Rewards points – and you get £200 to spend at Amex Travel too! Apply here.

American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express
60,000 points AND a £200 Amex Travel voucher until 13th June! Read our full review
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa
Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum
40,000 points bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
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