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British Airways ‘to sell M&S food on short-haul’

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Following on from my story on Saturday that British Airways is training cabin crew to sell ‘buy on board’ food on short haul – but only after they sign a confidentiality agreement – the Daily Mail reported on Sunday that British Airways has signed a deal with Marks & Spencer to sell food onboard.

You can read the article here.

marks-and-spencer

As I wrote on Saturday, this can hardly be worse than the current situation where a mini bag of crisps is considered to be a ‘snack’.

I would take the article with a pinch of salt (5p per sachet, probably) in some areas.  Whilst it may be true that “executives believe holidaymakers are increasingly prepared to pay for extras if ticket prices are lower”, it is also true that holidaymakers make up a minority of BA passengers and very definitely a minority of short-haul revenue.

And you will see that BA says: “Everything we do is with our customers in mind and we will make changes that reflect their feedback’ …….!

In terms of implementation, it genuinely isn’t clear.  I have heard:

that Gatwick will get it first, but also that it will hit the entire fleet at once

that BA elite members will get their food and drink for free, but also that everyone will have to pay

that Club Europe meals will be scrapped in return for a free sandwich and drink, but also that Club Europe food will remain as it is

So, basically, there is no clarity!  Plenty of fun and games ahead I think.

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Comments (125)

  • Andy says:

    Going BOB will make BA short haul fares even more price sensitive to the likes of easyjet.

    If BA are charging £5 more than easyjet for a hand luggage fare for a short haul flight the vast majority of passengers will choose easyjet.

    Eurowings have got the in flight service right. The lowest basic fares include no free drink, the standard /extra fare includes a drink and a sandwich.

  • Ba ben says:

    It is being announced tomorrow. All short haul lgw and lhr from 11January will be buy on board food and drink. Club Europe not affected. LCY and STN summer 2017. Baec can use avios to pay on board. This includes drinks not just food.

    • harry111 says:

      & how are they looking after people who already paid for free drinks & snack?

      • harry111 says:

        at least my Xmas flights are unaffected

        • harry111 says:

          you have until 2 Oct to register for the Amex HEX 15% statement credit

          this combines with any other discount you can find

          best I got was moneysavingexpert com /travel /cheap-airport-parking

          2 weeks, ACE M&G, B’ham mid Oct, 20% discount, £82 – but you could leave it hanging for an hour, go back with same search & see if discount increases to 30% (as it often does with HEX)

          use the MSE link, go to payments, don’t pay, drop your booking into Amex link, same price, pay, you get discounted price & the 15% statement credit