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BA 10-abreast on B777’s, Club Europe on domestics & other IAG Capital Markets Day news

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Yesterday was the annual International Airlines Group Capital Markets Day, where IAG gives a public presentation for its bondholders on the performance of BA, Iberia, Vueling and now Aer Lingus.

The slides are made available to all. You can download the entire 118 pages here.

IAG Report Accounts 2016

On the off-chance that you have something better to do on a Saturday than read 118 slides, here are a few key points.

I have ignored news which is already in the public domain and which we have already covered on HfP previously.

“Radical improvement in quality and presentation” of food in Club World on the way

New Club World seat “in development”

Club Europe to be launched on domestic flights

More aggressive tailoring of short-haul network to reduce flights to business cities in the summer and replace with flights to leisure destinations (a 3-route trial increased load factor from 43% to 86%)

Out of London, BA short-haul flights are more punctual than Ryanair and easyJet

72 self-service bag-check desks to be introduced at Heathrow and Gatwick next year

Substantial seat densification – 25 aircraft in the Boeing 777 fleet – including the full Gatwick fleet – to move to 10-across in World Traveller compared to the current 9-across; Gatwick 777 fleet to also lose eight seats in Club World whilst gaining 24 in World Traveller Plus; Heathrow A320 fleet to gain another 12 seats, Heathrow A321 fleet to gain another 13 seats  This means that BA A320 aircraft will have the same number of seats as easyJet.

Waterside head office to be “streamlined”

Iberia – now the 2nd most punctual network carrier in the world; Premium Economy launching in 2017

Aer Lingus – positioning as the leading “value carrier” across the North Atlantic; Aer Club now pencilled in for Q4 2016 launch

Vueling – will convert its loyalty programme into Avios in Q1 2017

Avios – BAEC, Iberia Plus and Meridiana Club to move onto the Avios IT platform during 2017

Slide 65 appears to show – although it could easily mean something else entirely – that attempts will be made to encourage members not to redeem Avios on partner airlines but to focus on BA, Iberia and Aer Lingus

Slide 68 implies that the number of Avios issued in 2016 could fall marginally over 2015, presumably due to the British Airways earning changes

More, lots more, in the slides if you want it.

IAG shares closed down 3.6% yesterday at 434p.

PS.  The image above is taken from the presentation although it has been removed from the version available for download.

How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (October 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

EDIT: Until 25th October 2022, there is an exceptionally generous sign-up bonus on The Platinum Card. You will receive 60,000 Membership Rewards points – double the usual amount – and £200 to spend at Amex Travel. You need to spend £6,000 within six months to earn the bonus.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express

60,000 points (SPECIAL OFFER), £200 travel credit and unbeatable benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (107)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Boris says:

    In the old days was not the BA slogan “The Customer is King”.

    Or was that a pun on the Big Boss?

  • mark2 says:

    If BA are going to the considerable expense and inconvenience of increasing the number of seats, should we assume that they have more potential passengers than they can accommodate?

  • Andrew H says:

    Club Europe on domestic flights!

  • Mikeact says:

    NOT impressed with the image, even if it has been deleted.

  • Nick says:


    Does this kind of behaviour by BA and the general ill feeling towards BA/avios etc ever cause you concern in terms of your medium/long term prospects for the site? Not that I think BA will go bust overnight but I think the days of relying on loyal long term customers is now changing along with their business model.

    Me personally I’m back to blue stopped chasing status stopped flying BA for the past 18 months or so. Why? Price and service, I’ve flown other airlines eg flybe etc just because it’s more convenient and with no real passion for customer service and thought for the customer I like others on here think what’s the point in being loyal.

    Interestingly I still try as much as I can to collect avios with Amex etc as I still think redeeming on Qatar etc is excellent value for money. As for flying BA I always look, then see the price, then look elsewhere, then think is the few avios I’m getting for flight plus car or flight plus hotel worth the hassle. We regularly used to drive from up north 3 hours just to fly from Heathrow, just to fly BA because we were proud, the service was good, the food and drink was a small but nice feature, club Europe was a solid business service, and we collected avios in the process. I wouldn’t say I would never fly BA again but wonder if I’m the only one with this thought process?

    • Rob says:

      No, not really. If you add together our email list and daily visitors you get to 20,000 people. That isn’t much. There are more potential new readers than there are current readers who may lapse.

    • Leo says:

      I get why you ask that question but to be fair this site is a bit more than just BA and Avios. My own point collecting is centred around hotel points and up until now a sideline through Flying Club. I’m a daily reader and I won’t be going elsewhere even if I part company with BA. I tend to leave the avios collecting mostly to my o/h who sometimes flies with work internationally on OW.

    • Paul says:


      I completely get your point, and agree mostly. However, I think this site is the best thing since sliced bread, and will continue to report on the best deals out there for everyone. Rob does an amazing job as does Anika and after a recent referral which I have not had time to thank him for (sorry Rob), the time and effort shown by these guys is out of this world.So regardless of BA and it’s behaviour we’ll carry on regardless and Rob and co will find the best alternative.

      Personally I completely agree and am shocked, disgusted and ashamed of BA. I’ve got a couple of error fare trips coming up then it’s QR all the way. The lounges don’t even interest me now since they’ve halved the food in the First at LHR and living up north, why waste your time… Just accept you’ll spend £40 more than the EZ baseline fare and have fun in a nice airport pub instead 🙂

      • Paul says:

        PS) I spent 30 mins on the phone to BA Customer Relations last week (their new policy phoning back…). It would have been a 2 minute call until she told me it was as a result of customer feedback they were introducing BOB. I asked her who they had surveyed and how many people had asked to be charged for a G&T… Promptly got awarded my Avios and call ended. Move on… It will all go full circle but it’s going to take a number of years. Spend elsewhere and it may happen sooner. Even QR are starting to cost cut though to put in in perspective and be balance 🙂

        • Alex W says:

          I am guilty of falling into their trap. I did a rewards for thouts survey, or similar. There was a question phrased along the lines of: would you be prepared to pay slightly more for better food and service? To which I responded yes, because I would be prepared to pay slightly more than Ryanair etc for better food and service. Never did it cross my mind that I was voting for Buy on Board. I feel conned and ashamed.

  • JamesLHR says:

    The message from many airlines boards is the same. Cut costs and become a better “investment.” It is a race to the bottom though with cutting staff, cutting service and a confusing product. The issue is that people aren’t willing to pay, but to the point where they aren’t even covering the actual cost of flying. There is huge legal requirements to running an airline, costs at every turn, high capital and large staff and infrastructure costs. New airlines are more competitive as they do not have a workforce with old contracts and length of service, but even they find it difficult once the brand starts to mature and time passes by.

    We are being told there is over capacity in the market place, but then airlines are adding seats to an aircraft. This grows the problem, because as each airline goes to 10 across, there are more seats on the route and more excess capacity.

    Merges and failures in the USA helped with this problem, but the rest of the world has not gone through such a re-adjustment, Asia for example is now full of competition, new airlines throwing new aircraft on routes never before served, the bubble will burst for some.

    The flying public are loyal to a point and will pay an affordable margin to fly with the perceived “better airline.” But once this margin becomes too large, they will vote with their wallet and fly the cheapest. The “premium” airlines then have to adjust their fares which means their yield drops and the added service becomes no longer affordable. It is amazing how many passengers are truly naive to an airlines product. Most do not know the aircraft type unless it is an A380, they don’t know that airline X has 9 across whilst airline Y has 10 across, so airlines cannot really market upon this, especially with travel agent and online tickets.

    • Temp says:

      Exactly. The price/cost differential is the problem… And the lower prices go, the more people get used to it! The ex-EU QR deals are a case in point. I am yet to partake as I prefer the convenience of going direct and taking full advantage of a flat bad without a break. But I am increasingly tempted as the cost saving (and better service) offsets the inconvenience.

      I would say Asia is slightly different in that it has the population and economic growth to support large capacity increases. It is mature markets that are most experiencing a structural shift. Two points of interest: 1. There has already been significant M&A in Europe (but maybe not enough failure?) yet the trend is still down. 2. After years of cuts in the US it seems the legacy carriers are now actually investing in service improvements. Maybe this is what we can look forward to in the future?

  • Will says:

    Guys chill it’s just locker room banter 🙂

  • Geoff says:

    How is there room to go 10 across without making seats *even narrower*?

    • Rob says:

      The seats go even narrower, losing 3cm or so plus a bit off the aisles.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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