Maximise your Avios, air miles and hotel points

Avios Ireland: 250 Avios via SuperValu for every eShop purchase

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

As a reminder, our coverage of Avios Ireland (AerClub) is exclusively on the Head for Points website.  You will not receive these articles via our daily emails unless it is a deal which UK residents can take part in.

We have written about the relationship between Irish supermarket chain SuperValu and AerClub a few times.

Basically, 1 SuperValu Real Rewards point (which you get for spending €1 instore) converts into 1 Avios point.

Until 20th April, you will receive 250 bonus Real Rewards points for EVERY online shopping transaction made via SuperValu eShops.  This contains over 100 retailers.

This time around, SuperValu has brought in some exclusions.  The following merchants do not count:  AliExpress, eBay, GearBest, SuperValu Car Insurance, SuperValu Home Insurance, SuperValu Travel Insurance,, Getaway Breaks.

Because you can earn the bonus an unlimited number of times, there may be some potential here for multiple purchases of low value items.

You can read more about this offer here and there is a FAQ here.

Don’t forget that AerClub is offering a 100% bonus on transfers of SuperValu points to Avios before 30th April.  If your 250 bonus points arrive in time (the deadline is 14 days after the promotion ends on 20th April, so it is touch and go) then you’d be getting 500 Avios for every SuperValu eShops purchase.

British Airways BA Amex American Express

How to earn Avios from UK credit cards (September 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards. Both have increased sign-up bonuses until 2nd November 2021:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies. This card has a limited time offer of 60,000 Avios when you sign up:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (18)

  • George says:

    Is there a minimum order value? I assume £1 would be fine if it could be found

    • Matt says:

      Time to stock up on iTunes 😉

      • Meadowlark says:

        Nice idea but unfortunately it won’t work. “Please be aware that this program is for Apple Store products, iTunes purchases must go through the iTunes program.”

        • Matt says:

          You’re looking at the Apple store eShop. There’s a separate eShop for iTunes (aka “the iTunes program”)

  • TripRep says:

    No bits today, so posting O/T in here.

    Interesting assertion by LL on how pax are targeted for IDB/downgrades by airlines, he mentions a previous BA case. I too find it very weird that of the 4 pax “Randomly selected” asked to leave United flight 2 of them was the Dr and his wife. United and other airlines should show us the process if they have nothing to hide…

    • rams1981 says:

      I’m on my BA 2 for 1 tonight. Have been able to get boarding pass so fingers crossed no issues!

  • Gavin says:

    Has anyone mentioned their missing 250 avios yet?

  • mark2 says:


    new Amex statement credit at Boots £5 when you spend £20; they usually sell various gift cards.
    The email also mentioned Esso but I have not got it on any cards.

  • Mzungu says:

    As this seems to be the O/T area today…

    Probably a simple question for the experienced 241 users: I’m looking to book LHR-DEL and return BOM-LHR in J or F. Can I book this as a separate outbound and return to save APD (I’m assuming that Indian APD will be less than LHR!)? If so, do I need to do this by phone? And do I need to phone anyway for an open-jaw ticket?


    • Rob says:

      Open jaws can only be booked by phone.

      The tax is not an issue – even if two singles had different taxes to a return ticket, the ticket must be issued as a return to use the 241 so you don’t have any flexibility.

      • Mzungu says:

        Thanks Rob.

        So just to make sure I’ve got it right – I can’t take advantage of any tax difference on a 241 ticket, it has to be a return, so I (potentially) lose out on any tax savings?

        • Rob says:

          It is very unlikely there are tax savings. The only countries where you probably get this are Hong Kong and Brazil due to local law.

          • Mzungu says:

            OK, thanks. I did an open-jaw 241 last year, returning from HKK, and I was kicking myself for missing the potential tax savings – but I couldn’t have taken advantage with a 241 – in a funny sort of way, that makes me feel better 🙂

          • Genghis says:

            A scenario where the Lloyds upgrade voucher has the upper hand on a 241.

  • Connor says:

    Anyone know if there’s a minimum spend for the SuperValu bonus?

    • James says:

      No minimum spend.

      Kobo ebook purchases of €0.49 have got the 250 bonus.

      And the offer had been extended until 25th of April and with the conversion bonus you get 500 avios per €0.49

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.