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Avios Ireland: get 250 Avios via SuperValu for every eShop purchase

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As a reminder, our coverage of Avios Ireland (AerClub) is exclusively on the Head for Points website.  You will not receive these articles via our daily emails unless it is a deal which UK residents can take part in.

We have written about the relationship between Irish supermarket chain SuperValu and AerClub a few times.

Basically, 1 SuperValu Real Rewards point (which you get for spending €1 instore) converts into 1 Avios point.

Until 20th April, you will receive 250 bonus Real Rewards points for EVERY online shopping transaction made via SuperValu eShops.  This contains over 100 retailers.

This time around, SuperValu has brought in some exclusions.  The following merchants do not count:  AliExpress, eBay, GearBest, SuperValu Car Insurance, SuperValu Home Insurance, SuperValu Travel Insurance,, Getaway Breaks.

Because you can earn the bonus an unlimited number of times, there may be some potential here for multiple purchases of low value items.

You can read more about this offer here and there is a FAQ here.

Don’t forget that AerClub is offering a 100% bonus on transfers of SuperValu points to Avios before 30th April.  If your 250 bonus points arrive in time (the deadline is 14 days after the promotion ends on 20th April, so it is touch and go) then you’d be getting 500 Avios for every SuperValu eShops purchase.

How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (July 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 16TH JULY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express

40,000 bonus points AND (to 27th August) £400 to spend at Amex Travel Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (18)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • George says:

    Is there a minimum order value? I assume £1 would be fine if it could be found

    • Matt says:

      Time to stock up on iTunes 😉

      • Meadowlark says:

        Nice idea but unfortunately it won’t work. “Please be aware that this program is for Apple Store products, iTunes purchases must go through the iTunes program.”

        • Matt says:

          You’re looking at the Apple store eShop. There’s a separate eShop for iTunes (aka “the iTunes program”)

  • TripRep says:

    No bits today, so posting O/T in here.

    Interesting assertion by LL on how pax are targeted for IDB/downgrades by airlines, he mentions a previous BA case. I too find it very weird that of the 4 pax “Randomly selected” asked to leave United flight 2 of them was the Dr and his wife. United and other airlines should show us the process if they have nothing to hide…

    • rams1981 says:

      I’m on my BA 2 for 1 tonight. Have been able to get boarding pass so fingers crossed no issues!

  • Gavin says:

    Has anyone mentioned their missing 250 avios yet?

  • mark2 says:


    new Amex statement credit at Boots £5 when you spend £20; they usually sell various gift cards.
    The email also mentioned Esso but I have not got it on any cards.

  • Mzungu says:

    As this seems to be the O/T area today…

    Probably a simple question for the experienced 241 users: I’m looking to book LHR-DEL and return BOM-LHR in J or F. Can I book this as a separate outbound and return to save APD (I’m assuming that Indian APD will be less than LHR!)? If so, do I need to do this by phone? And do I need to phone anyway for an open-jaw ticket?


    • Rob says:

      Open jaws can only be booked by phone.

      The tax is not an issue – even if two singles had different taxes to a return ticket, the ticket must be issued as a return to use the 241 so you don’t have any flexibility.

      • Mzungu says:

        Thanks Rob.

        So just to make sure I’ve got it right – I can’t take advantage of any tax difference on a 241 ticket, it has to be a return, so I (potentially) lose out on any tax savings?

        • Rob says:

          It is very unlikely there are tax savings. The only countries where you probably get this are Hong Kong and Brazil due to local law.

          • Mzungu says:

            OK, thanks. I did an open-jaw 241 last year, returning from HKK, and I was kicking myself for missing the potential tax savings – but I couldn’t have taken advantage with a 241 – in a funny sort of way, that makes me feel better 🙂

          • Genghis says:

            A scenario where the Lloyds upgrade voucher has the upper hand on a 241.

  • Connor says:

    Anyone know if there’s a minimum spend for the SuperValu bonus?

    • James says:

      No minimum spend.

      Kobo ebook purchases of €0.49 have got the 250 bonus.

      And the offer had been extended until 25th of April and with the conversion bonus you get 500 avios per €0.49

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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