Wine retailer Laithwaites, the UK’s largest mail-order wine retailer (it runs The Sunday Times Wine Club as well as pretty much every other branded mail-order operation), has been a BAEC partner for many years via The British Airways Wine Club and now Wine Explorer. It has also offered deals to avios.com members since the Air Miles relaunch in 2011.
A new British Airways Executive Club / Wine Explorer deal for Spring, with a generous first order bonus, has just been launched.
They are now offering this new deal (click for details):
A 12-bottle case for £54.99 – choose from whites, reds or a mixed case
FREE delivery
1,000 Avios (250 Avios for existing customers)
2 free bottles of Rioja and a pair of Dartington Crystal glasses
BE AWARE – you are getting tied into something. Every 8 or 12 weeks and for Christmas, Laithwaites will contact you with details of a new case. If you do not specifically say that you do not want to receive it, either online or by phone, it will be sent to you and charged to the credit card you used for your initial order. The small print can be found here.
So, in return for the cash saving on your first case, you are going to have to deal with some admin from Laithwaites going forward. Once you have got your 1,000 Avios banked you can quit the Wine Plan but this may take a month or so.
Whether you want to go for this depends on how well organised you are. Overall, to be honest, it is a pretty good deal – 12 bottles of wine (+2 free bottles) at a bargain price, 1000 Avios and two wine glasses thrown in. I doubt the wine will be too bad, given that they want to encourage you to buy more.
Full details of the offer can be found here.
(Want to earn more Avios? Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)
About Head for Points
Do people find the pond water offered by these “12 bottles for £99” or so actually drinkable ?
I was once a member of The Sunday Times Wine Club but way back then all I knew was red or white.
A few recent attempts to illicit value from such clubs has only met with rubbish cheap wine sold cheaply.
Couldn’t agree more. However I see they do an enprimeur service via their website, so they do have serious wine buyers but unfortunately I can’t see a way of getting bonus avios for buying the good stuff!
I was very impressed with their enprimeur service last year (but yes, no points of course). Bought some unfashionable cote de rhone for a very reasonable price. Should be ready in another 8 years for my 40th!
I did this last time. Wine was decidedly “meh”. Also never got the points, must chase that one.
Has anyone else noticed that the Real Harry has been missing for a while in the comments – especially the wine and groupon articles. Hope you are ok Harry.
I’m sure Squills is fine, and sense there’s a name change afoot! 🙂 .
Is this open to those people who were previously members?
Good question. Doesn’t say not …
How easy is it to cancel is the question . I like the sound of the deal but dont want to sign up to getting wines sent to the house all the time . Trying to limit my drinking ! 🙂
You just drop them an email 🙂
To clarify… its super easy