Has Starwood Preferred Guest given up its O2 suite?

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Regular readers will know that there have been some great points opportunities over the past three years to see top musical acts at the O2 Arena in London via SPG Moments.

Starwood Preferred Guest took a VIP suite in the arena and made tickets available as a points redemption, usually around 15,000 points for two people.  The suite was fully catered with a hot and cold buffet and a free, unlimited bar.

Anika reviewed a Muse concert here and I have been numerous times, generally to see acts too uncool to publicly name.

The game might be up, unfortunately.  The O2 suite was a three year deal and the three years is now over.  There have not been any concerts listed on the SPG Moments site for a while.

Other venues controlled by AEG (Mercedes Arena, Staples Center) also seem to have disappeared from SPG Moments.

SPG Moments O2 Arena London suite

If the suite has gone, this may be a sign of things to come with the Marriott-isation of Starwood.  SPG will have lost a lot of money on these events – the value of the points redeemed won’t even have covered the cost of the food and drink, yet alone the cost of the box itself – but it didn’t care because it was all about relationship building with its core guests.  I have never seen any signs that Marriott thinks the same way.

I wish Virgin Atlantic would do more with its suite at the O2.  I have no idea who gets the seats – once a year we get an invite, this year we get ’30 Seconds To Mars’, last year it was world darts – but there would be real value in Virgin Atlantic offering up seats for miles.

Virgin Flying Club is desperately in need of valuable low value redemptions as it doesn’t have any short-haul flights to offer.  With the credit card due for a major relaunch soon it would be a good way of driving sign-ups.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

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  1. OT (with apologies): I have two SPG hotel bookings coming up, but both were booked indirectly via on OTA. I called SPG and apparently this means I can’t add the bookings to my SPG account, however when I’m there can I still get my account number added to any hotel expenses like food, drink etc?

    • Chris Palmer says:

      Yes. You can still have your SPG account added for food and drink. Sometimes, you might even get lucky at the property. I was at the Westin Langkawi last year. I had booked through Hotels.com, but the receptionist added my SPG number to the book so I received free breakfast for a week (which would have been expensive otherwise).

    • OTA works with BA, by adding avios via the BA app when checking in

  2. mark2 says:

    Could you book a trip of some kind at your destination?

  3. Yes, you can book a multi-stop flight for example
    LHR to DXB to KUL (instead of a stopover which has a max stopover of 22-35 hours, book 1 or 2 days in DXB for an extra £50 to your journey) or look to book on weekends?

  4. You could choose a Flex or Flex plus fare on either sector if you already. It sometimes costs £50+-

  5. Eugene says:

    You could reserve a seat. Some of them are quite pricy- economy with a little extra legroom.

  6. Cate ⛱️ says:

    They have a hold your fare facility so could you buy your seats after paying a reservation fee – or two 🙂 ?

  7. Kevin says:

    OT and apologies if someone’s said it elsewhere but Qatar Airways is launching two direct flights a day from Gatwick to Doha from 22nd May.

  8. Mark LLL says:

    I had exact same situation: twenty pounds short of spend threshold and Amex terms say hotels/car hire spend do not count.
    Didn’t see an option for a charity donation.

    If all else fails, you might consider adding Emirates travel insurance at the booking stage – covering you against loss due to denied airspace (whatever that is) – 33 pounds for my itinerary. The risk would be if Amex excludes insurance spend, though I did not see that specifically excluded in offer T and Cs.

    Best of luck.

  9. Simon says:

    Rob, when you talk to Amex, could you ask them why they don’t make more of their sponsorship of the Stadium in Brighton? They could presumably have a box in the Emirates vein and allow people to redeem MRs to use it. Now that Brighton are a premiership club this might be of broader interest, ie not just Brighton fans. Would certainly guarantee my loyalty!
    More broadly they could at least offer normal seats as per Emirates. I’ve seen one offer for concert tickets, and the stadium outlets in shop small, but that’s it. It’s otherwise a pretty successful naming deal – the stadium is now known as just “the Amex”…
    (I realise that maybe they are actually using the box, but just to entertain/thank higher spenders than me.)

    • New Card says:

      They did a give away for Platinum cardholders of free tickets to every match this season – all tickets were snapped up within minutes (before many people even got the email about it).
      Agreed they could do more with this!

  10. What is the offer that people are seeing for Firmdale hotels?
    It’s not appeared in either my BA or Platinum cards yet.
    Would be handy since I have a £1.5k spend coming up this weekend.

  11. Chris says:

    Extremely disappointing if SPG have lost their AEG (O2 Arena) contract. This is one of the few genuinely unique redemption offers that distinguishes the SPG scheme from other hotel loyalty programs. Plus it was fantastic advertising for the brand if you took a guest.

    I’m not convinced SPG are “losing a lot of money on these events”. You can buy tickets in the “amazon lounge” boxes which are £100 – £150 per ticket at the o2, and they include a meal and a drink with waiter service (admittedly no free bar).

    15,000 starwood points would cost you $525 (£378) to buy outright, which leaves £40 for drinks per person. At least in theory, their box was priced accurately. Any saving from earning SPG points freely from stays or point offers were genuine discounts on this redemption – which made it ideal.

    The website doesn’t appear to have been altered to remove all references to AEG properties and still lists them on the partners page. Hopefully SPG come to their senses and renew this partnership!

    • SPG might sell you points for that price but if their internal valuation will be far less. If you assume they are paying out 1p per mile when you transfer to an airline then assume they are happy to swallow 1p per point. That is £150 for two tickets in a suite. AEG would ask at least £100 per head just for the catering and drink and that is before you factor in the ticket cost and the amortisation of the suite itself – £500 per couple would not surprise me.

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