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Has Starwood Preferred Guest given up its O2 suite?

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Regular readers will know that there have been some great points opportunities over the past three years to see top musical acts at the O2 Arena in London via SPG Moments.

Starwood Preferred Guest took a VIP suite in the arena and made tickets available as a points redemption, usually around 15,000 points for two people.  The suite was fully catered with a hot and cold buffet and a free, unlimited bar.

Anika reviewed a Muse concert here and I have been numerous times, generally to see acts too uncool to publicly name.

The game might be up, unfortunately.  The O2 suite was a three year deal and the three years is now over.  There have not been any concerts listed on the SPG Moments site for a while.

Other venues controlled by AEG (Mercedes Arena, Staples Center) also seem to have disappeared from SPG Moments.

SPG Moments O2 Arena London suite

If the suite has gone, this may be a sign of things to come with the Marriott-isation of Starwood.  SPG will have lost a lot of money on these events – the value of the points redeemed won’t even have covered the cost of the food and drink, yet alone the cost of the box itself – but it didn’t care because it was all about relationship building with its core guests.  I have never seen any signs that Marriott thinks the same way.

I wish Virgin Atlantic would do more with its suite at the O2.  I have no idea who gets the seats – once a year we get an invite, this year we get ’30 Seconds To Mars’, last year it was world darts – but there would be real value in Virgin Atlantic offering up seats for miles.

Virgin Flying Club is desperately in need of valuable low value redemptions as it doesn’t have any short-haul flights to offer.  With the credit card due for a major relaunch soon it would be a good way of driving sign-ups.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

Comments (109)

  • Chris says:

    Extremely disappointing if SPG have lost their AEG (O2 Arena) contract. This is one of the few genuinely unique redemption offers that distinguishes the SPG scheme from other hotel loyalty programs. Plus it was fantastic advertising for the brand if you took a guest.

    I’m not convinced SPG are “losing a lot of money on these events”. You can buy tickets in the “amazon lounge” boxes which are £100 – £150 per ticket at the o2, and they include a meal and a drink with waiter service (admittedly no free bar).

    15,000 starwood points would cost you $525 (£378) to buy outright, which leaves £40 for drinks per person. At least in theory, their box was priced accurately. Any saving from earning SPG points freely from stays or point offers were genuine discounts on this redemption – which made it ideal.

    The website doesn’t appear to have been altered to remove all references to AEG properties and still lists them on the partners page. Hopefully SPG come to their senses and renew this partnership!

    • Rob says:

      SPG might sell you points for that price but if their internal valuation will be far less. If you assume they are paying out 1p per mile when you transfer to an airline then assume they are happy to swallow 1p per point. That is £150 for two tickets in a suite. AEG would ask at least £100 per head just for the catering and drink and that is before you factor in the ticket cost and the amortisation of the suite itself – £500 per couple would not surprise me.