Maximise your Avios, air miles and hotel points

Has Starwood Preferred Guest given up its O2 suite?

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

Regular readers will know that there have been some great points opportunities over the past three years to see top musical acts at the O2 Arena in London via SPG Moments.

Starwood Preferred Guest took a VIP suite in the arena and made tickets available as a points redemption, usually around 15,000 points for two people.  The suite was fully catered with a hot and cold buffet and a free, unlimited bar.

Anika reviewed a Muse concert here and I have been numerous times, generally to see acts too uncool to publicly name.

The game might be up, unfortunately.  The O2 suite was a three year deal and the three years is now over.  There have not been any concerts listed on the SPG Moments site for a while.

Other venues controlled by AEG (Mercedes Arena, Staples Center) also seem to have disappeared from SPG Moments.

SPG Moments O2 Arena London suite

If the suite has gone, this may be a sign of things to come with the Marriott-isation of Starwood.  SPG will have lost a lot of money on these events – the value of the points redeemed won’t even have covered the cost of the food and drink, yet alone the cost of the box itself – but it didn’t care because it was all about relationship building with its core guests.  I have never seen any signs that Marriott thinks the same way.

I wish Virgin Atlantic would do more with its suite at the O2.  I have no idea who gets the seats – once a year we get an invite, this year we get ’30 Seconds To Mars’, last year it was world darts – but there would be real value in Virgin Atlantic offering up seats for miles.

Virgin Flying Club is desperately in need of valuable low value redemptions as it doesn’t have any short-haul flights to offer.  With the credit card due for a major relaunch soon it would be a good way of driving sign-ups.

How to earn Marriott Bonvoy points and status from UK credit cards

How to earn Marriott Bonvoy points and status from UK credit cards (September 2023)

There are various ways of earning Marriott Bonvoy points from UK credit cards.  Many cards also have generous sign-up bonuses.

The official Marriott Bonvoy American Express card comes with 20,000 points for signing up, 2 points for every £1 you spend and 15 elite night credits per year.

You can apply here.

Marriott Bonvoy American Express

20,000 points sign-up bonus and 15 elite night credits each year Read our full review

You can also earn Marriott Bonvoy points by converting American Express Membership Rewards points at the rate of 2:3.

Do you know that holders of The Platinum Card from American Express receive FREE Marriott Bonvoy Gold status for as long as they hold the card?  It also comes with Hilton Honors Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express

30,000 points and a huge range of valuable benefits – for a fee Read our full review

You can also earn Marriott Bonvoy points indirectly:

and for small business owners:

The conversion rate from American Express to Marriott Bonvoy points is 2:3.

Click here to read our detailed summary of all UK credit cards which can be used to earn Marriott Bonvoy points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

Comments (108)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • slee says:

    What is the offer that people are seeing for Firmdale hotels?
    It’s not appeared in either my BA or Platinum cards yet.
    Would be handy since I have a £1.5k spend coming up this weekend.

  • Chris says:

    Extremely disappointing if SPG have lost their AEG (O2 Arena) contract. This is one of the few genuinely unique redemption offers that distinguishes the SPG scheme from other hotel loyalty programs. Plus it was fantastic advertising for the brand if you took a guest.

    I’m not convinced SPG are “losing a lot of money on these events”. You can buy tickets in the “amazon lounge” boxes which are £100 – £150 per ticket at the o2, and they include a meal and a drink with waiter service (admittedly no free bar).

    15,000 starwood points would cost you $525 (£378) to buy outright, which leaves £40 for drinks per person. At least in theory, their box was priced accurately. Any saving from earning SPG points freely from stays or point offers were genuine discounts on this redemption – which made it ideal.

    The website doesn’t appear to have been altered to remove all references to AEG properties and still lists them on the partners page. Hopefully SPG come to their senses and renew this partnership!

    • Rob says:

      SPG might sell you points for that price but if their internal valuation will be far less. If you assume they are paying out 1p per mile when you transfer to an airline then assume they are happy to swallow 1p per point. That is £150 for two tickets in a suite. AEG would ask at least £100 per head just for the catering and drink and that is before you factor in the ticket cost and the amortisation of the suite itself – £500 per couple would not surprise me.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.