What is the best hotel scheme? – Le Club AccorHotels – The Opinion

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In my article yesterday, I outlined ‘the facts’ of the Le Club AccorHotels loyalty scheme. This article is my personal opinion, highlighting areas where I think you might want to focus.

The 10-second summary:

Strong points – big global network, decent Platinum benefits at Sofitel including lounge access, luxury options improving with Swissotel / Raffles / Fairmont joining in July

Weak points – points have a fixed monetary value so no opportunity for arbitrage, little choice but to redeem for airline miles at poor rates if you don’t want to redeem for a discount on an Accor stay, harder to earn status following 2017 changes

Sofitel Terminal 5 Heathrow

The longer version:

I think that Accor gets a slightly tough time from Head for Points. Part of the skill of miles and points is arbitrage – redeeming points at places which offer an oversized return. Because Accor has a ‘points equal cash’ structure (2000 points = €40 off), you can’t play that game.

It also runs few big global promotions, and those that do run often have very narrow booking windows. This meant that it doesn’t get much editorial coverage.  On a personal level, Accor does not seem to want to work with us – even though we sell chunky numbers of rooms for them – which means that we don’t get access to hotels to review, competition prizes or news on what they are doing.  

For the regular guest, though, Le Club AccorHotels works well. If you are Platinum, you are getting 8.8% of your room bill back in Accor vouchers. Spend a working week in a Sofitel running up a £750 bill and you will ‘earn’ £66 for yourself – albeit £66 you need to spend in another Accor hotel.

The benefits – for Platinum members – are also pretty decent at the right properties. At a Sofitel (such as Heathrow T5 pictured above) you will get ‘subject to capacity constraints’ lounge access (so free breakfast, snacks and drinks), an upgrade, free internet, late check-out, early check-in AND 8.8% of your room bill back in vouchers.  You can’t complain about that

Le Club AccorHotels review

My experience of Accor properties is not extensive. However, their UK network is surprisingly good, with Novotel and Mercure hotels in most major business cities. The Sofitel St James in Mayfair is a very impressive UK flagship and a decent place to spend your vouchers if you wanted a break in London.

We have reviewed two new UK Accor hotels in the last couple of years and both were impressive. Novotel Blackfriars (review) has the new contemporary look being rolled out across the chain (and a swimming pool). The new ibis Styles at Heathrow (review) is also showcasing a new, modern design – despite “only being an ibis” I think any HFP reader would be happy there.

For the average Head for Points reader, the programme got less valuable last year. The loss of Platinum status for American Express Platinum cardholders impacted many of us, although we have had a soft landing to Gold for 2018. The fact that points earned from promotions no longer count towards status has hit those who earned status via stays but tried to be canny in how they did it.

(One modest loophole going forward may be to buy an ibis Business Card for £65. This gives automatic Gold status in the AccorHotels scheme.)

If Le Club was a ‘normal’ loyalty scheme then the addition of Raffles, Fairmont and Swissotel would be very exciting.  Imagine being able to redeem a handful of points for The Savoy in London for example.  In reality, the revenue-based redemption model means that the acquisition has been welcomed with little more than a shrug.

All that said, it would be unfair to criticise the scheme too much.  If you manage to earn Platinum, stay in brands which have lounges and are happy to use your points for hotel room discounts, it can work out well.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

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Comments

  1. You really are bereft of any sense
    Not only do Accor consistently deliver dreadful service, try contacting their customer Relations department. Non existent
    This is a company that could not give a flying fart about customers.

  2. Mike Sullivan says:

    Accor hotels do not have a customer relations department.

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