The free night promotion you have literally YEARS to complete ….. Hyatt Brand Explorer

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When Hyatt Gold Passport relaunched as World of Hyatt, it added an interesting new promotion which generally passes people by.  It is called Hyatt Brand Explorer.

The way that Brand Explorer works is that you receive a voucher for a free night at any Category 1-4 Hyatt property after staying at five different Hyatt brands.

What is intriguing about this promotion is that there is no time limit for completing it.

The promotion launched on 1st March 2017, so we are now 16 months in.  This is what I have achieved so far:

Hyatt Brand Explorer

You will find a similar image when you log in to your own personal World of Hyatt account.

As you can see, I have a tick underneath Park Hyatt (for my Hamburg stay last Summer) and Hyatt Place (for my Dubai stay in February).  This leaves me three brands short.

I am considering the Hyatt Centric in Madrid for a stay later in July.  This is a brand new hotel, and a relatively new brand, which I would like to feature on HFP.

Once I have got Centric, it should be relatively easy – over the next 18 months or so – to do two stays across the more mainstream brands of Grand Hyatt, Hyatt Regency, Hyatt and Andaz.

Here are the detailed terms from the Hyatt site:

“Offering a Free Night Award after staying at five unique Hyatt brands is a new benefit for all members of World of Hyatt. All members will start earning toward this new benefit on March 1, 2017. A member may earn this Free Night Award after paying an Eligible Rate for and completing a stay (of one night or more) at 5 different Hyatt brands: Park Hyatt, Miraval, Grand Hyatt, Hyatt Regency, Hyatt, Andaz, Hyatt Centric, The Unbound Collection by Hyatt, Hyatt Place, Hyatt House, Hyatt Zilara, Hyatt Ziva, or Hyatt Residence Club. No other brand counts toward earning this award. (Hotels or resorts within The Unbound Collection by Hyatt, while independently branded, will constitute a single Hyatt brand for purposes of earning a 5-Brand Free Night Award.) For example, a member would earn this Free Night Award after paying an Eligible Rate and completing five one-night stays as follows: one at a Park Hyatt hotel, one at a Grand Hyatt hotel, one at a Hyatt Regency hotel, one at an Andaz hotel, and one at a Hyatt Centric hotel.”

For clarity, reward nights and ‘points and cash’ nights DO count towards your Brand Explorer target.

What do you get when you hit five brands?

Completing the Brand Explorer award gets you a voucher for a free night in any Category 1-4 Hyatt hotel.  It is valid for 12 months with the stay to be completed – not just booked – within that period.

Standard reward availability is required in order to use the voucher.

You can in theory earn the Brand Explorer free night twice by staying at 10 different Hyatt brands, but that is exceptionally difficult unless you live in North America.

Park Hyatt Hamburg

What is the voucher worth?

I tend to value a World of Hyatt point at 1p.  A free night at a Category 4 Hyatt property is 15,000 points per night so you are looking at around £150 of value at best.

A free night potentially worth £150 is a decent return on five stays.  It isn’t that simple, of course, since the 12 month restriction on using your free night means that you might not maximise the return.

There are some decent hotels in Category 1-4.  Click here to see a list of Category 4 hotels.  It includes such properties, in Europe, as:

Hyatt Regency Paris Étoile

Grand Hyatt Berlin

Hyatt Regency Cologne

Park Hyatt Hamburg (which is great, photo above, I am back next week)

Hyatt Regency Amsterdam

Hyatt Regency Sochi

Grand Hyatt Istanbul

I have seen the Amsterdam property selling for €300 for some dates this month, so your free night could be worth more than you think.


If you have done any Hyatt stays in the last 16 months, it is worth having a look at your Brand Explorer chart on the World of Hyatt home page to see how many you have ticked off.

Assuming I tick off the Centric box in Madrid, I am tempted to do what I can to trigger the other two brands in the medium term, especially whilst the Paris and German hotels remain Category 4.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

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  1. the real harry1 says:

    I’d have thought the voucher is worth the cash equivalent of buying a night in the hotel on the day in question, so potentially a lot more than £150.

  2. Not that bad a promo, hopefully some of the brands could be relatively cheap to have a stay at in the USA.

    Not great work by World of Hyatt in publicising it if this is the first I’ve become aware of it though!

  3. Aliks says:

    Or looking at it another way, you get 6 nights for the price of 5 which is a 16 or 17% discount.

    Not a bad offer at all, and from Hyatt’s perspective, a good way to get people engaged with Hyatt’s reward schemes.

  4. We stayed at Hyatt centric Madrid last month.
    Nice hotel. Great location. Has some quirks.
    Would be great to read your thoughts once you have stayed there!

  5. Gabriela says:

    Where in the website can you find this? I can’t see it under my offers.

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