Do you drop from Bronze to Blue in British Airways Executive Club if you don’t earn enough tier points?
Losing British Airways status is often a cause for concern. In this article we’ll look at what happens when you no longer reach the requirements to maintain Bronze status with British Airways Executive Club.
As with any loyalty program, if you do not collect the minimum required tier points for Bronze status, you will be demoted.
The good news is that you will be able to enjoy the Bronze status benefits for, at a minimum, a full year and potentially two years. This is because once you accrue the relevant number of tier points for Bronze you gain status immediately for the remaining membership year plus the full year following.
This guarantees you at least 12 months status and likely longer depending on when you become a Bronze member. It’s also worth noting that your Bronze card typically expires 7-8 weeks after your membership year end – giving you another month or two of benefits.
For example, if your membership year runs to 8 September and you earn 300 tier points between September and November 2019, you will be promoted to Bronze immediately and:
retain Bronze for the rest of the 9 September 2019 – 8 September 2020 year
keep it for all of the 9 September 2020 – 8 September 2021 year
and, if you get demoted, your Bronze benefits don’t expire until 30 November 2021
Once that time is up, however, and you have not fulfilled the maintenance requirements, you will demoted.
Unlike some frequent flyer programs, with British Airways Executive Club you will never be demoted more than one tier. In the industry, this is called a ‘soft landing’ since, even if you don’t collect any more tier points, you will gently be lowered to the next tier down until you reach Blue membership. However, since Bronze is the lowest of the elite status tiers, you will drop to Blue once your Bronze card expires. We wrote a full article here about British Airways ‘soft landings’ and how they work.
(This article is part of our ‘BA Q&A’ series which explains how British Airways Executive Club works. You can see all of our ‘BA Q&A’ articles here. )
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