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Earn 25 Avios points per £1 spent at Hackett, online or instore

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Avios and American Express have come together to launch a new partnership with the upmarket men’s clothing retailer Hackett.

When I was first told about this, six months ago, it was meant to be a similar partnership to the Charles Tyrwhitt one.  I’m not sure what has changed, but the deal is now restricted to British Airways American Express cardholders as opposed to anyone with an Avios account.

This is how it works.

Avios Charles Tyrwhitt

On the ‘Offers’ tab of your British Airways American Express card online statement page, you will find the Hackett offer.  Click ‘Save to Card’.

Once you’ve done that, you will earn 25 Avios per £1 spent on your BA Amex at Hackett until 28th April.

Note that some readers are reporting getting a lower 15 Avios per £1 spent.  It looks like there is a bit of market testing going on.

The offers work in stand-alone Hackett stores – but not department store concessions or outlet stores – and you can also buy on the Hackett website here.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (167)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Fishy says:

    Can’t find this Tesco Sim offer with 4000 points, could someone provide a link?
    Thanks for the tip.

  • Mark says:

    I only get 15 points per £ at Hackett.

  • flyforfun says:

    I got 25 points per £ offered. Noted the map of shops and it shows The Icon Outlet at the 02 Millennium Dome site, even though the T&Cs exclude it. Does this mean its a mistake or can you get the points here too? It just happens to be my closest store!

  • Mr Dee says:

    Nothing like curve apart from analysing data

  • Bob says:

    I must be so out of step on fashion. I mean that Hackett offer seems to give a 20% discount on items that are at least 50% overpriced in the first place. Sorry but no thanks.

    • Lady London says:

      I used to see the guy that started Hackett regularly. Believe IT or not he started on a stall under the canopy at Portobello Road market.

    • RussellH says:

      I agree with much of what you say, and I got offered 25 avios / £1 too. But I feel you are being on the generous side saying that the stuff is only 50% overpriced. Selling basic casual trousers for £100 – they must be having a larf, surely.
      I feel I am being ripped off if a shop wants £25 for a pair of trousers (but then that is no doubt why I find sign-up bonus targets hard to meet.)
      🙂

      • Alan says:

        Agree – I find it staggering what can be charged for simple clothing when I see what amazing value some high tech items are in comparison!

        • David says:

          Orlebar Brown shorts are my favourite for this – charging north of £220 for something that you could still get a reasonable pair of for £25.

          Having said that, I’m tempted to get some just to find out why they’re worth £200…

          • Rob says:

            If you earned £100,000 you’d probably buy them. They are very good.

            There are 1.2m people in the UK earning £100k+, apparently. That’s enough to keep OB in business. End of story. They don’t want or need you.

          • Alan says:

            I’d need to be earning a lot more than that to spend that on shorts! Happily spent £1300 on a laptop recently though which I’m sure some others wouldn’t want to do.

        • Crafty says:

          I can confirm that, having earned over £100,000 for a number of years now, I won’t ever be spending £200 on shorts.

        • Grant says:

          Offer on Amex Gold for £30 off £175 spend if anyone decides to try them.

    • Value for money says:

      I earn well above the figure you mention and wouldn’t buy a pair of shorts for £220, but then I live up north and don’t feel the peer pressure of London to wear a label. I sometimes think you are so embedded in the wealthy London scene you don’t see how it’s full of sheep trying to keep up with the Jones’s.

      • Rob says:

        You have a weakness somewhere. Everyone does.

        I have some nice clothes, live in a smart area and my kids are in a good school. However I have no car at all, no watches at all, pay peanuts for haircuts, own little art, not much in the way of fine wine, no cigar collection, no expensive hi-fi ….

        If you don’t have some weakness then, frankly, you’re not having much of a life if you’re on a six figure package!

        • Value for money says:

          I’m on HfP – my weakness is nice holidays!! Agree with much of what you say and I’m similar, however, at times your comments can appear to be quite derogatory to lower incomes (sometimes anything under £100k!!) and in my experience that’s often a London thing where in the City it’s harder not to earn over £100k, no matter how good you are at your job!
          Anyway, great site – keep up the good content so you can carry on buying £200 shorts/ plastic swimming trunks.

        • Shoestring says:

          Not just *any* plastic for £200! 🙂

          It’s reclaimed.

          Presumably to save on input costs.

      • Lady London says:

        Hum. We have family “up North” and there is a lot of peer pressure in certain enclaves, too, to “keep up with the Joneses”. Compared to us in London where we can choose to buy things that are symbols/transmit messages about our status/belonging, or not, I felt the peer pressure is higher up there (NE Yorks) in the sets some of our family members appear to run in.

        so I don’t think it has much to do with location but on how you choose to spend your money.

  • SimonW says:

    O/T – any idea how Amex Travel offer will work if i cancel one of the hotels that triggered the £200 off £600 spend from last year?? I need to cancel the first booking, not the second one that put me over the £600…. Im going to have to cancel regardless, but wondered if anyway to ensure I dont also lose the £200 credit?……

    • Louise says:

      You will lose the credit if they refund back to card. I had it done to me

      • SimonW says:

        Yeah i thought that. was hoping as it was triggered by a different transaction I may get lucky. Very annoying as the new booking wont even re-trigger it as the offer has ended. This is all due to AA cancelling flights due to the 737MAX groundings, so I have to ammend hotel bookings.

        • Alan says:

          If it does get taken off (and assuming you put other Amex Travel transactions on the card to replace them) it would certainly be worth speaking to Amex to see if they would still honour it as a goodwill gesture when it has clearly been a change outwith your control.

        • fivebobbill says:

          Similar thing happened to me. Had triggered the £200 with a number of Amex “experiences”, one of which was a snorkelling trip in Oman. However when the trip was cancelled due to inclement weather on the day, the associated refund brought me back under the £600 spend and the £200 credit then automatically re-billed to my card.
          I contacted Amex CS to explain the situation was out of my hands, and they kindly re-credited to £200 back to my account.
          I know it’s not quite the same as you, but might be worth making the call…

        • SimonW says:

          Thanks. Will re-book the hotel then give them a call to explain

  • William DD says:

    Interestingly enough, I had 15 per £1 @ Hackett for BAPP for the past few weeks – didn’t save it. Last week it changed to 25 per £1 so I saved that one (the original 15 per £1 was replaced with the 25 per £1) . Just my observation.

  • Anna says:

    OT – bookings still AWOL from BA.com. I hope they don’t disappear from the app as well or check in is going to be a pain!

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