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My (failed) attempt to review the Hart Shoreditch Hotel London, Curio Collection by Hilton

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This is, sort of, my review of the Hart Shoreditch Hotel London. It is part of Hilton’s Curio Collection of luxury independent hotels which allow you to earn and spend Hilton Honors points.

The hotel website is here.

Review Hart Shoreditch Hotel London

I’ve never heard of the Hart Shoreditch Hotel …..

Neither had I, until recently.

The big hotel chains do a shockingly bad job of informing the media about new openings. They are a bit better when it comes to their own hotels – especially new builds, when we have seen them going up – but not with their affiliated properties.

I didn’t know The Abbey Hotel in Bath had joined Marriott’s Tribute Portfolio until it came up during the recent ‘Week of Wonders’. Similarly, despite the Hart Shoreditch being brand new and having been part of Curio Collection since Day 1, it has almost no profile.

I felt a bit sorry for it. It opened in February and was therefore forced to shut almost immediately. When it re-opened, the buzz had passed. At present hotels in the East End are having a terrible time – the Ace Hotel has just closed for good, for example.

I also have a soft spot for Shoreditch / Hoxton, having spent a decade living in East London. I was there for the dot com peak and the peak of the art movement. Today, the next door neighbour to Hart Shoreditch is a ‘capital allowances specialist’ which tells you all you need to know about how the area has changed.

Where is Hart Shoreditch?

The Hart Shoreditch Hotel is on Great Eastern Street. It is a short walk from Old Street tube station, heading towards Shoreditch. You are just seconds away from the core Shoreditch / Hoxton bars and (post covid) clubs.

If you know where the Nobu Hotel is, the Hart is literally 30 seconds away.

In truth, the typical guest is likely to be someone visiting a City bank who still thinks they are hip.

Review Hart Shoreditch Hotel London

I checked in for the day …..

Regular readers will know that, as most Hilton hotels offer cheap rooms for day use, I have been trying out a few properties as temporary office space. Hart Shoreditch was £63 for the day.

First impressions were good. The lobby is what you’d expect from a luxury hotel dropped into what was (still is, partly) a cutting edge area.

Above is a PR photograph which gives a better impression of the layout.

Here is my photo of the bar, which sits in the lobby:

Review Hart Shoreditch Hotel London

and an interesting integrated bookcase and lift lobby!

Review Hart Shoreditch Hotel London

and the restaurant, which is called Barboun and has an ‘Eastern Mediterranean’ theme:

Review Hart Shoreditch Hotel London

with the compulsory artisan coffee bar for guests and passers-by:

Review Hart Shoreditch Hotel London

My Hilton Honors Diamond status was recognised at check-in, but no upgrade was forthcoming. With the hotel running at low occupancy, this was not encouraging. I cannot recommend this hotel if you have Hilton Honors elite status.

My room at Hart Shoreditch

The room I got was the tiny queen room I had booked. The view was over the rooftops as you can see towards the bottom of the article.

To be fair, despite the lack of space, you could see that quite a bit of money has been spent here. The heavy use of brass coloured metals is perhaps a little dated, but only by a couple of years. See:

Review Hart Shoreditch Hotel London

and

Review Hart Shoreditch Hotel London

The bathroom (shower, no bath) was a bit tight. The shower was a brass coloured rainfall / standard combo. Toiletries came in large – but free standing – bottles so there was nothing to take home unless you were taking the mickey.

Review Hart Shoreditch Hotel London

There was a kettle with rather uncool Nescafe sachets. This seemed an odd piece of cost cutting. Remember that even the Hampton by Hilton in Ealing I reviewed recently had a designer Smeg kettle, and coffee machines are now common at this level.

Having taking my pictures, I went over to the desk. At least it had one – although there were no power sockets nearby. I turned around for the chair …. and realised there wasn’t one.

Review Hart Shoreditch Hotel London

All I had was a felt covered stool – just visible under the desk – and the low pink lounge chair in the corner.

I clearly wasn’t balancing on this for the next nine hours, so I went downstairs to ask for a room with a chair. The staff went off in a huddle, and eventually decided that not a single room in the hotel contained a normal chair.

With remarkable honesty, they pointed out the chairs in the lobby – which were by tables – but said they were remarkably uncomfortable and I wouldn’t want to sit on one all day. In any event, paying for a room to sit in the lobby made no sense.

We then mutually decided that this wasn’t going to work. I asked why Hart Shoreditch was advertising itself as a day use office, when the rooms have no chairs, and got no answer.

On the upside …. I didn’t spend £63, albeit I had to spend the rest of the day jumping between coffee shops as I hadn’t brought my WeWork pass. Amusingly I still got my 1,000 Hilton Honors Diamond amenity points AND two nights of elite stay credit.

Review Hart Shoreditch Hotel London

Conclusion

I wanted to like Hart Shoreditch. I was hoping I could write a positive profile about a little known London Hilton property ….. perhaps proclaim it a hidden gem and be the person responsible for getting it onto the radar.

Instead, I need to tell you that it doesn’t respect core Hilton Honors status benefits (no upgrades here). The base rooms are too small and the lack of chairs – to go with the desks which were installed – is bizarre. It will lose them the corporate guests they need.

Price-wise, it is VERY good value at the moment with typical overnight rates of just £89 for what is arguably a 4.5 star hotel. I just wish I could have liked it more.

The Hart Shoreditch website is here.


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Comments (92)

  • Alex M says:

    So, did you take Mickey home in the end? Not clear from the article…

  • AJA says:

    I’m confused by the “my Hilton Diamond status was recognised but I didn’t get an upgrade”. You got credited 1,000 points an two qualifying nights despite leaving early. I think that’s decent and shows recognition of status.

    It sounds like being upgraded to a larger room would not have been any more suitable for your needs as an office for the day so complaining that you didn’t get an upgrade is rather mean-spirited.

    The reception, bar and room itself looks ok and is a decent rate currently. Obviously this hotel is not suitable as an office for the day so in this respect the review is useful.

    • TP says:

      It’s not mean-spirited. Any HH status would’ve allowed for two qualifying nights to have been recorded. Diamond is no mean feat and should be recognised as such. It’s easy enough to do in the context of the hotel’s own definition, which is to provide space-available upgrades. Missing upgrades or benefits is much more frequent than maybe the article provides context for, too.

      • Rob says:

        It was purely an IT mistake that I got the welcome bonus and 2 qualifying nights. What they did, I think, was reduce my room rate to £0 and checked me out. The 1,000 points and elite night credits, which I don’t need, were just a side effect of that.

        And if you think bagging £3.33 of Hilton points makes up for the cost and time required to travel 5 miles across London to the hotel, and then having to spend the rest of the day moving from coffee shop to coffee shop at 90 minute intervals, you are mistaken.

  • memesweeper says:

    The Diamond benefits clearly include ‘space available upgrade’. Rob is entitled to expect, but not always get, this, and should not need to ask. That’s the brand standard.

    As for a chair, well, at least the room had a desk! Some ‘boutiquey’ hotels don’t. I frequently choose to work on a stool with a laptop so I’d happily do that for the day. Lack of accessible power sockets would drive me nuts though, it’s unforgivable.

  • BP says:

    This looks quite like the Hoxton Hotel in the same area. Another hotel that’s very much style over substance.

    • Rob says:

      There is also an Art’otel (Radisson brand) opening about 60 seconds away in a year or so, on the site where that very well known bar used to be (so well known I’ve forgotten the name) – the corner site where the road forks as you come down from Old Street.

  • TeesTraveller says:

    Interesting comments here – I know a desk is always a must have for Rob (and probably also for most people booking a day room) but for me personally I do not find it an issue. I do 80-100 nights a year in hotels but pretty much all the work I do in the hotel room is mainly reviewing documents rather than writing reports.

    Upgrades are nice but (as a lowly Hilton Gold) I can honestly say that I never feel disappointed when I don’t get one.

    Key things for me on hotels are location, price (& points), cleanliness and proximity of facilities (either in house or close by). If I am away with work, I am more interested in the food in the bar than having a fancy coffee machine but we are all different.

  • Chris says:

    I think it would be fairer to review the hotel as an overnight guest

    I’ve stayed here in September. Diamond member upgraded to a Junior Suite for a multi night stay. Overall very good. I did need to spend a few hours working and found the stool instead of a nice chair an odd decisioned.

    Re not been upgraded on a day rate room.
    * If the type of room you are going to get is really important then you really need to book the class of room you are happy with.
    * You don’t mention how far in advance you booked the room. My experience is depending on how the hotel operates then they short notice bookings (night before or day of) can get missed
    * I would question if a day rate room the best example to test upgrades for Diamond members.

  • Doug M says:

    Maybe the typical ‘day rate’ booker is not concerned with a desk.

  • More coffee please says:

    Stayed for one night in Feb on points just before lockdown, and just after the hotel opened. I’m diamond. Yes the room was a bit small, but the service and the hotel were lovely. I also had possibly the best hotel breakfast ever in the (Turkish) on site restaurant – bread baked to order with comb honey and clotted cream, porridge with tahini and pistachio etc etc…. Personally if give it a go if you are in the area, lots to do in the evening near the hotel too..