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Sainsbury’s cutting weekly Nectar (Avios) bonus offers for some

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There have been numerous reports in our daily chat threads recently about a reduction in the value of weekly Nectar bonus point offers to use when shopping at Sainsbury’s.

Each week, Nectar offers bonus points on a number of personalised own-brand Sainsbury’s products via the Nectar app. These can be very generous, and at times the value of the Avios earned outweighs the cost of the product.

The system isn’t ideal, however. It requires the shopper to install the Nectar app on their phone and to remember to go into it each week to activate the current crop of coupons. In my book, this is too much ‘friction’.

It also makes the value in the Nectar scheme too difficult to see. Anyone considering a switch from Tesco is likely to focus on the headline ‘1 point per £1 spent’ number and decide that the scheme is a waste of space. It is hard for Sainsbury’s to promote the value of personalised offers when they are, well, personalised …..

New offers may no longer arrive every week

Sainsbury’s has confirmed to that it has made changes.

It said:

“We regularly review the promotions available through our Nectar app to ensure customers are always receiving personalised, valuable offers. As part of this process, some offers may be currently unavailable for a small number of customers and we apologise for any inconvenience.”

Not all members will receive new offers each week. References to ‘weekly offers’ have also been removed from the app and from the website.

Let’s see where this ends up. If it leads to a greater focus on in-store bonus point offers then it would be fairer to all customers whilst also making the attractions of Nectar more visible.

How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (June 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 16TH JULY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (96)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Rob Smith says:

    I have a sneaky suspicion the cut in offers may well be to those who transferred a small amount of Nectar points to Avios a few months back to get double points on your spend up to 18th April.
    Since then I’ve had virtually nothing through!

    • RussellH says:

      I have never tranferred avios-> Nectar, but hardly any offers last week and nothing this week.
      Used to be regularly offered 80 points when buying a copy of the Guardian and the same on 2.27 litres of semi-skimmed milk, both good affers amongs the dross.

      • Mike says:

        Gosh it would take an offer of 500 points at least to make my buy a Guardian!! and then only whilst wearing a hat with my Covid face mask and the paper wouldn’t make it past the bin outside the front of the store !

    • ChrisC says:


      I’m getting 1/2 dozen offers a week now which is the same as I got before transferring the nectar points to get the avios bonus

  • Anttelli says:

    I’ve not had any extra points offers, but £6 off a £40 spend for the last two weeks.

  • AlanC says:

    I’m still getting 20 offers in at the same time every week. A tuesday morning. Agree most offers have dropped to around 10 to 20 points but still get 4 or 5 with 100 to 200 point bonuses. These most often are TTD higher priced items. Smoked Salmon, Steak but sometimes Fries or other frozen items. Went from around 1200 bonus point to around 600 pw. Have been using the app since first launched.

  • Paul Pogba says:

    I had no offers when I first read this article this morning. I’ve checked again and I’ve had similar ones to last week. I’ve probably done one full weekly shop and the rest top ups (to exploit the offers) and fuel since the new partnership was announced so I’m probably an unprofitable customer.

  • Ryan says:

    An easy way around this is to have 2, 3 or 4 nectar cards in your household and rotate them around every few months. I’ve just opened up the OH’s and she’s got a healthy set going (No shopping in months)

  • peter says:

    The evolution of these offers from partnership with Avios:
    1) Get 200 points when you buy chopped tomatoes for 28p, then
    2) Get 50 points for chopped tomatoes, then
    3) Get 50 points for dishwasher tablets (that I bought week earlier and will last few months), then
    4) Get 10 points for something bizarre I don’t need, then
    5) no offers 😀

    • Super Secret Stuff says:

      Sounds like you had a new card with that 200 point offer, genuinely a bit sad now my long running party is over. I had 2 and 3 for well over a year and am now boycotting Sainsbury’s out of annoyance

      • Lord Doncaster says:

        If you only went in to Sainsbury’s for Nectar points offers are they really going to mourn the loss of your custom?

  • rams1981 says:

    I don’t spend at Sainsbury’s much. Used to get individual offers now just got a blanket 3x Nectar in any spend

  • Dan says:

    I think the problem with the partnership was the the earning rate was never guaranteed and always up for severely adverse fluctuations.

    With Tesco, you were guaranteed that £1=2.4 Avios, or 2.5 Virgin Miles. Period. No faffing about with logging into an app, saving offers, remembering when they expired and then buying the exact brand, weight and variation of the product that the offer pertains to.

    Most of us want a simple and stress free life so, if there won’t be any bumper offers on nectar, I’m more inclined to get the guaranteed Virgin rate that Tesco offers despite my preference for Avios over virgin

    • peter says:

      Simple life would be no avios, cheaper BA tickets 😉 Not sure if everyone would want that..

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