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Sainsbury’s cutting weekly Nectar (Avios) bonus offers for some

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There have been numerous reports in our daily chat threads recently about a reduction in the value of weekly Nectar bonus point offers to use when shopping at Sainsbury’s.

Each week, Nectar offers bonus points on a number of personalised own-brand Sainsbury’s products via the Nectar app. These can be very generous, and at times the value of the Avios earned outweighs the cost of the product.

The system isn’t ideal, however. It requires the shopper to install the Nectar app on their phone and to remember to go into it each week to activate the current crop of coupons. In my book, this is too much ‘friction’.

It also makes the value in the Nectar scheme too difficult to see. Anyone considering a switch from Tesco is likely to focus on the headline ‘1 point per £1 spent’ number and decide that the scheme is a waste of space. It is hard for Sainsbury’s to promote the value of personalised offers when they are, well, personalised …..

New offers may no longer arrive every week

Sainsbury’s has confirmed to that it has made changes.

It said:

“We regularly review the promotions available through our Nectar app to ensure customers are always receiving personalised, valuable offers. As part of this process, some offers may be currently unavailable for a small number of customers and we apologise for any inconvenience.”

Not all members will receive new offers each week. References to ‘weekly offers’ have also been removed from the app and from the website.

Let’s see where this ends up. If it leads to a greater focus on in-store bonus point offers then it would be fairer to all customers whilst also making the attractions of Nectar more visible.

How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (June 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 16TH JULY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (96)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Waddle says:

    Mine have been up and down these past few weeks. One week I had more than 1,000 to be earned and another week it was more like 400. I’m a regular Sainsburys shopper (at least twice a week). My offers have always been on items I regularly buy or have bought. Nectar also keeps a record of everything you buy. It told me two years ago that I was the number 8 purchaser of 640g chicken breasts from my local that year.

  • Pauline says:

    I have got no offers except £6 off £40 which may be the way forward

  • Mayfair Mike says:

    Not sure what the fuss is about. We still get plenty of weekly offers, no real change in the points value. All on the same card, no need to mess about with multiple accounts.
    Our nanny spends 150+ per week there, and the offers are well matched to our spending habits.
    There is zero “friction”.
    Seems a non-story to me and just a bit of fuss from a few penny pinchers who are being weeded out trying to arbitrage 5 avios for an egg sandwich.
    For bona fide regular and substantial shoppers, the offers work as intended – to maintain loyalty and try to influence spending habits in a simple, frictionless way.
    You cannot blame Sainsburys for this – if you were a shareholder it’s what you would want.

  • SG says:

    Do people still get paper vouchers for Waitrose in the post at all these days?Not seen one in ages!I do not bother with the small shoppings that I remember years ago would trigger a money off a larger shopping voucher at the till after the receipt got printed.
    Is is again that they don’t bother to incentivise you if you spend enough regularly?

    • Simon says:

      They stopped them during the pandemic when people had to queue to shop. Surprised they’re not back yet.

  • george campbell says:

    good morning rob
    i wonder if you know of any problems transferring avios points to nectar
    i have confirmed the link for both but tried numerous attempts to be advised there is a problem any help appreciated

  • Lashious says:

    160 or 200 point available for me each week. Hardly worth the fuel
    The extra points from transferrungbavois havent posted either. I’m off to spend 80 quid for 10x points and then just go to asda. Sainsburys by me has very little choice and is dull

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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