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Sainsbury’s cutting weekly Nectar (Avios) bonus offers for some

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There have been numerous reports in our daily chat threads recently about a reduction in the value of weekly Nectar bonus point offers to use when shopping at Sainsbury’s.

Each week, Nectar offers bonus points on a number of personalised own-brand Sainsbury’s products via the Nectar app. These can be very generous, and at times the value of the Avios earned outweighs the cost of the product.

The system isn’t ideal, however. It requires the shopper to install the Nectar app on their phone and to remember to go into it each week to activate the current crop of coupons. In my book, this is too much ‘friction’.

It also makes the value in the Nectar scheme too difficult to see. Anyone considering a switch from Tesco is likely to focus on the headline ‘1 point per £1 spent’ number and decide that the scheme is a waste of space. It is hard for Sainsbury’s to promote the value of personalised offers when they are, well, personalised …..

New offers may no longer arrive every week

Sainsbury’s has confirmed to moneysavingexpert.com that it has made changes.

It said:

“We regularly review the promotions available through our Nectar app to ensure customers are always receiving personalised, valuable offers. As part of this process, some offers may be currently unavailable for a small number of customers and we apologise for any inconvenience.”

Not all members will receive new offers each week. References to ‘weekly offers’ have also been removed from the app and from the website.

Let’s see where this ends up. If it leads to a greater focus on in-store bonus point offers then it would be fairer to all customers whilst also making the attractions of Nectar more visible.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (June 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 16TH JULY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (96)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Max says:

    Does anyone receive Sainsbury’s vouchers in the post? I opted in for marketing post but still don’t receive any.

    • Super Secret Stuff says:

      Very occasionally for no apparent reason. Maybe a couple of times a year if that. Normally money off vouchers

  • Aston100 says:

    I think it’s time we organised a lynch mob and hunted down Super Secret Stuff.
    Make him confess to being a Sainsbury’s influencer.

    • Super Secret Stuff says:

      Hahaha, I will take my 20 offers from this week and stay quiet. Nowhere near as good as before, but…. between this and last weeks unused offers, I have 32 offers, apparently they like me a lot!

  • Patrick Cold says:

    My offers have just arrived. 18 this week – far more than any other. It`s a peculiar process.

  • T W says:

    Yep my offers have disappeared completely. Weird is it because I am a regular spender so they don’t care anymore? If so this is POOR!

  • Andy in Cheshire says:

    A couple of weeks ago I got 1,680 bonus Nectar points at Sainsbury’s just by buying things I regularly buy anyway.

    That was an exceptional week though. Usually is 4-500 bonus.

    I am converting all of the bonus points to Avios and keeping the normal spend ones to help pay for Christmas.

  • Mzungu says:

    “You don’t have any offers at the moment…” for me.
    Tried installing the Esso app this morning – add payment method – doesn’t accept Amex! I’d earn more paying by Amex, so uninstalled before I even finished the setup 🙁

  • Aston100 says:

    20 offers this week.
    One for 30pts, and the rest for 10 or 20 points each.
    I’ve given Sainsburys a miss for the past 2 weeks, thinking the offers would improve.
    Clearly not.

  • Simon says:

    An element of it will be time of the year. Easter is a big driver of spend (someone once told me that Maundy Thursday was the third highest turnover day is supermarkets, behind only 23 Dec and the Friday before Christmas) and they were clearly looking to drive that spend into Sainsbury’s. Now it’s a lean period – kids at school, not warm enough yet for high margin bbq food, no big sporting events to drive multipack alcohol sales – deadened further by the opening up of hospitality. Hence the pivot to offers which trigger with a higher spend – they’re not looking to recruit people at the moment, just stretch the spend of people there anyway. Suspect that we’ll start to see more offers again around Euro 2020 football and then another promotion pre Christmas (last year’s was very lucrative for no additional spend on my part).

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