American Express has confirmed that it is bringing back its ‘Shop Small’ promotion in December.
‘Shop Small’ is an established Amex offer which incentivises you to shop at small independent retailers. In turn, of course, it encourages small independent retailers to accept American Express in order to participate.
It typically runs before Christmas but American Express has also run it over the Summer for the past two years which suggests it may now be a bi-annual event.
It will return for December 2021 with the same, slightly less lucrative, offer from June:
The 2020 version of ‘Shop Small’ gave you £5 back for every £10 purchase you make at a participating independent retailer.
The Winter 2021 version of ‘Shop Small’ will give you £5 back on a £15 transaction.
You are limited to one £5 payment per retailer per American Express card you register.
How will Shop Small Winter 2021 work?
- The promotion is now confirmed to run from 4th to 15th December.
- You must register in advance via the ‘Offers’ section of the American Express app or website. Each card, and each supplementary card, must be registered separately. Registration is not yet open.
- You will be restricted to £25 cashback per American Express card you register (last Christmas the limit was £50 per card)
- The standard rule of one payment per retailer per card will remain
Now is a good time to add a supplementary card
One thing worth remembering about Shop Small is that you can register supplementary cards separately. This allows you to earn cashback at the same store on both your main card and your supplementary cards.
Do note, however, that American Express takes a dim view of people who ‘abuse’ Shop Small. It has closed down accounts of HfP readers in the past. ‘Abuse’ would include splitting a large transaction into chunks of £15, using a different card each time.
If you had been thinking about adding a supplementary card to your American Express account, you may want to make sure it is in place by 4th December.
This page of the American Express website offers bonus Membership Rewards points or bonus Avios for adding your first supplementary card to an account.
We will remind you when registration opens for Shop Small Winter 2021 – it is likely to be soon.
For clarity, American Express funds 100% of the cashback. Your local independent shops are not paying to participate so don’t feel guilty about joining in.
Want to earn more points from credit cards? – September 2023 update
If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.
SPECIAL OFFER: The sign-up bonus on the Virgin Atlantic Reward+ Mastercard is doubled to 30,000 Virgin Points if you apply by 2nd October. You receive 15,000 Virgin Points with your first purchase and a further 15,000 points if you spend £3,000 within 90 days. Apply here.
British Airways American Express Premium Plus
25,000 Avios and the famous annual 2-4-1 voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and a huge range of valuable benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
30,000 bonus points (SPECIAL OFFER TO 2ND OCTOBER) and 1.5 points for every £1 you spend Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers:
American Express Business Platinum
40,000 points bonus and an annual £200 Amex Travel credit Read our full review
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
Capital On Tap Business Rewards Visa
Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review
For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.