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CONFIRMED: American Express Shop Small to return in December

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American Express has confirmed that it is bringing back its ‘Shop Small’ promotion in December.

‘Shop Small’ is an established Amex offer which incentivises you to shop at small independent retailers. In turn, of course, it encourages small independent retailers to accept American Express in order to participate.

It typically runs before Christmas but American Express has also run it over the Summer for the past two years which suggests it may now be a bi-annual event.

It will return for December 2021 with the same, slightly less lucrative, offer from June:

The 2020 version of ‘Shop Small’ gave you £5 back for every £10 purchase you make at a participating independent retailer.

The Winter 2021 version of ‘Shop Small’ will give you £5 back on a £15 transaction.

You are limited to one £5 payment per retailer per American Express card you register.

How will Shop Small Winter 2021 work?

  • The promotion is now confirmed to run from 4th to 15th December.
  • You must register in advance via the ‘Offers’ section of the American Express app or website. Each card, and each supplementary card, must be registered separately. Registration is not yet open.
  • You will be restricted to £25 cashback per American Express card you register (last Christmas the limit was £50 per card)
  • The standard rule of one payment per retailer per card will remain
American Express Amex Shop Small

Now is a good time to add a supplementary card

One thing worth remembering about Shop Small is that you can register supplementary cards separately. This allows you to earn cashback at the same store on both your main card and your supplementary cards.

Do note, however, that American Express takes a dim view of people who ‘abuse’ Shop Small. It has closed down accounts of HfP readers in the past. ‘Abuse’ would include splitting a large transaction into chunks of £15, using a different card each time.

If you had been thinking about adding a supplementary card to your American Express account, you may want to make sure it is in place by 4th December.

This page of the American Express website offers bonus Membership Rewards points or bonus Avios for adding your first supplementary card to an account.

Conclusion

We will remind you when registration opens for Shop Small Winter 2021 – it is likely to be soon.

For clarity, American Express funds 100% of the cashback. Your local independent shops are not paying to participate so don’t feel guilty about joining in.


Want to earn more points from credit cards? – June 2022 update

If you are looking to apply for a new credit or charge card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards.

Until 18th July 2022 there is an astonishing special offer on these cards. You get 50,000 Avios on the Avios Plus Mastercard and 10,000 Avios on the free Avios Mastercard. You can apply here. We strongly recommend getting the Avios Plus card whilst this offer is running.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

50,000 Avios for signing up (A CRAZY SPECIAL OFFER!) and an upgrade voucher for spending ….. Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

10,000 Avios for signing up (SPECIAL OFFER) and an upgrade voucher for spending £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

SPECIAL OFFER: The sign-up bonus on Amex Gold is increased from 20,000 Membership Rewards points to 30,000 Membership Rewards points until 19th July 2022. This card is free for the first year.

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

American Express Amex Gold

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Virgin Rewards Plus credit card

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback (3% on business travel for four months) and no annual fee Read our full review

Comments (85)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Spurs drive me mad says:

    Only local shop that I can use this is my local deli, but it’s easy to spend £15 in there and I’ve been fancying trying their homemade gooseberry ice cream which won’t be cheap as nothing is cheap in there so I’ll wait till the promotion starts and make most of my £5 back.

  • Rui N. says:

    It can potentially be a lot more than £25. First, lots of people have more than one Amex. Second, sup cards also get the offer. Even if you don’t have any “fake” sups (from the discussions here, lots of people seem to have them), you can have at least a sup in your own name.

  • David S says:

    No good for me as difficult to spend that much in a coffee shop

    • bsuije says:

      Gift card? Used to work OK a few years ago – don’t know if coffee shops still offer them, though…

  • John T says:

    Used to be a great promotion, it’s now so watered down I doubt it will bother using it

  • Paul says:

    lol.. it does go to show some have a skewed sense of value when it comes to avios/points

  • VerdantBacon says:

    They will all loudly complain, then quietly save the offer anyway.

  • Char Char says:

    I think you’ll find its people in general who will make a big deal about freebies but when it comes to spending money its a different story

  • Mikeact says:

    I hope their map of participating retailers will be more up to date this time

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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