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Review: Cube Hotel, Birmingham

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This is our review of the Cube Hotel in Birmingham.

Note that, when we reviewed the hotel in April 2022, it was still trading as Hotel Indigo and the review refers to that. The hotel is no longer linked to IHG in any way.

Hotel Indigo is not a brand we’ve given much attention to, although Rob did review the new and very impressive Hotel Indigo Bath last year.

Fundamentally, Hotel Indigo is a mid-market boutique chain. There are few brand standards – instead, each hotel is inspired by the local area. It has a lot in common with Malmaison and Hotel du Vin, and in many British cities a new Hotel Indigo will arguably be the best hotel in town.

The Hotel Indigo Birmingham website is here.

EDIT: Since the rebranding to Cube Hotel, we recommend booking via this page of so you can earn Rewards for your stay. The hotel itself is no longer part of any loyalty scheme.

Hotel Indigo Birmingham exterior

Where is Hotel Indigo Birmingham?

If you have got used to a new Hotel Indigo taking root in a converted historic building, you’re in for a surprise in Birmingham.

Hotel Indigo is on the top floors of the ‘Cube’ development in Birmingham (photo above), a mixed use building and part of the Mailbox development.

It is just under a half mile walk from New Street station, albeit under an elevated dual carriageway.

Inside Hotel Indigo Birmingham

Hotel Indigo Birmingham is not the hotel you think it is – at least not from looking at it outside. Whilst the building is big, the hotel takes up just two floors.

There is a small lobby with a couple of check in desks and a handful of armchairs, but fundamentally it is just a corridor to the lifts:

Hotel Indigo Birmingham lobby

It was weirdly dark, which made the hotel look like it wasn’t fully open.

Check in was quick and easy and my status benefits were acknowledged with an upgrade (there are only three room types so don’t get too excited!)

There are two lifts that take you up to the guest rooms on floors 23 and 24, but they are quite slow.

Rooms at Hotel Indigo Birmingham

I was given a corner room, which was very pleasant and clearly – given how high I was – had great views. The door was around a corner from the room itself:

Hotel Indigo Birmingham room entrance

It was very spacious, with a big king bed as the centrepiece:

Hotel Indigo Birmingham bedroom

Let’s talk about the bed for a minute. It was certainly big, but the mattress was, frankly, odd. It had completely lost its shape and was very saggy. It’s not clear if this was a one-off in my room or if all of the hotel beds are in need of replacing. The hotel opened in 2011 so these may be the original beds.

There are bedside tables on both sides of the bed, and both come with two plug sockets AND two USB sockets:

Hotel Indigo Birmingham connectivity

The Zebra-stripe armchairs are perhaps a step too far but on the whole the room is nicely designed, with a bright carpet balanced out by the navy wall and walnut furniture:

Hotel Indigo Birmingham wardrobe armchair

There is a decent desk where I spent the afternoon working, plus the TV and Nespresso coffee machine:

Hotel Indigo Birmingham desk

A kettle and mini bar were inside the wardrobe:

Hotel Indigo Birmingham wardrobe

The bathroom feels a little more basic than the rest of the room, with some very simple tiling:

Hotel Indigo Birmingham bathroom

The shower features dual shower heads:

Hotel Indigo Birmingham shower

Toiletries are ‘heaven’ by Deborah Mitchell, in large pump bottles.

Hotel Indigo Birmingham toiletries

Hotel Indigo Birmingham restaurant

The hotel restaurant, on the top floor, is a Marco Pierre White Steakhouse. This is the only facility in the hotel and it’s also where breakfast is served, although unfortunately I had to be at the airport early for the Flybe launch event.

It’s a pretty big restaurant:

Hotel Indigo Birmingham Marco Pierre White

The window tables are obviously the most popular. I had the French onion soup to start which was so hot I had to let it cool down for several minutes!

Hotel Indigo Birmingham Marco Pierre Whte french onion soup

Then the roast lamb:

Hotel Indigo Birmingham Marco Pierre white lamb

The food and service were good, and my only issue was the time it took to pay at the end.


To be honest, the Hotel Indigo Birmingham is a little odd. There are virtually no facilities – you have the tiny lobby on the ground floor, two floors of guest rooms and then the Marco Pierre White Steakhouse on top. There is no gym, pool or lobby lounge area and in some ways it feels more like serviced apartments than a hotel.

(EDIT: Reader comments below say that the hotel did have access to an impressive sports complex in the same building, but that it closed during the pandemic.)

That said, if you are in Birmingham for business then it could work well. The rooms are smart, the location is decent and for many people the lack of a pool or large lobby space won’t be a problem.

Prices start at £150 per night in May or 28,000 points. You can find out more, and book, on the hotel website here.

EDIT: Since the rebranding to Cube Hotel, we recommend booking via this page of so you can earn Rewards for your stay. The hotel itself is no longer part of any loyalty scheme.

IHG One Rewards update – March 2023:

Get bonus points: Click here for our article on IHG’s ‘2k Every 2 Nights’ promotion, which runs from 9th February 2023 to 14th April 2023. You can register here.

New to IHG One Rewards?  Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.

Buy points: If you need additional IHG One Rewards points, you can buy them here.

You will receive an 80%-100% bonus when you buy IHG points by 21st March 2023.

Want to earn more hotel points?  Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (55)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • NorthernLass says:

    Agree that they vary. Durham – gorgeous, on a par with the Kimpton Clocktower. Stratford – adorable and atmospheric, Manchester chic, quirky and modern at the same time, Newcastle rather underwhelming, a bit dull and functional. Looking forward to Bath at the weekend!

    • NorthernLass says:

      On a generosity with freebies scale, it would go Manchester, Newcastle, Durham then Stratford! Which supports my theory about northern hospitality 😂

    • David says:

      Not staying in IHG hotels is working out well for you, then 🤣

  • Stephen Lee says:

    I stayed there fairly recently. I was upgraded to a corner room upstairs but was not impressed:

    1. Deep bass noise from the ballroom above – again and again at hotels I am suffering this at the weekends.
    2. Really smelly bathroom – rotten eggs
    3. The room was nice but nothing special. They had shuffled the furniture around so you were looking out on to the canal form your bed with a sofa behind the bedhead and a TV but very cramped.
    4. The king size bed was really 2 single beds joined together so you sank down the middle. They also need to put some thin memory foam mattresses on top of the existing mattress to stop one sinking down.
    5. Tried to offer me breakfast for “only” £9 each special offer in compensation.

    I wrote a very polite but factual review for inhouse reading only and they were incredibly defensive which tells me they will not learn how to run a decent hotel.

  • @mkcol says:

    That carpet! I’d be having a seizure 😱

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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