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InterContinental O2 scraps its £30 pool fee following our coverage

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Earlier this week we told you how InterContinental London The O2 was intending to make customers ‘splash the cash’ by adding a huge fee to use its swimming pool.

As I said at the time, I have a soft spot for InterContinental London The O2. It is a good quality hotel which can be excellent value on certain dates.

I took my family there for a weekend break once when it was £100 per night, even though we live across town, because it has a good pool and we thought we’d show the kids a bit of east London.

InterContinental London O2

It was unlikely that I would be heading back in a hurry, however, after we exclusively reported that InterContinental London The O2 had added a swimming pool charge.

It would cost £90 for a family of four to have a dip for an hour. You literally just get a one hour slot for that price.

The actual pricing was £30 for adults and £15 for children under 18, per one hour slot.

InterContinental has now rolled back the charge

We managed to place our article in the Daily Mail (see here, there are 290 comments) and Independent (see here) which led to additional coverage.

Last night, the General Manager of the hotel dropped me a note to say:

“The hotel has reversed the decision to charge the in-house guest for the pool”

….. which is good news, although as of last night the hotel website had not changed. I hope, medium term, the hotel realises that reversing the charge is actually a positive move for bookings.


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Comments (65)

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  • Alan says:

    Good result although I must say I’m not as positive about the property as you, Rob. Ended up having to complain after my first and only stay in December – massive queue for checkin, AMB credit not taken off bill at checkout until I pointed it out, no upgrade offered (until I pushed back), room dirty. Definitely wouldn’t be rushing back.

    • Rob says:

      My review was 6 years ago!

      • Alan says:

        Ah lol – things have clearly gone a bit downhill over that period then! Location was good for something different though and interesting going on the Emirates cable car (esp thanks to Covid each group got a cabin to themselves, which would normally cost extra!).

    • Chrisasaurus says:

      They refused my wife access to stop outside to check in and unload luggage because the car park was full. She had to park a fifteen minute walk away in torrential rain and everything in the suitcases was sipping wet by the time she got in.

      Not their fault, they told her – car parks
      Security is farmed out to another firm

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