‘Vignette’ is IHG’s newest hotel brand. As we covered here, Vignette is IHG’s version of Hilton’s Curio, Marriott’s Autograph or Hyatt’s Unbound Collection.
Here’s the logo:
Vignette – and Hilton, Hyatt and Marriott’s own versions of Vignette – all target upmarket hotels which want to remain independent but wish to become part of a ‘marketing system’. In return for IHG funnelling them bookings via ihg.com, the hotels agree to join IHG One Rewards and to honour member benefits.
The hotels keep their existing branding and the senior hotel management will not become IHG employees.
The first Vignette hotel opened late last year. Hotel X is in the centre of Brisbane’s Fortitude Valley, Australia. To quote:
“Hotel X’s distinctive design and luxurious facilities celebrate this iconic Brisbane neighbourhood through ultra-cool art, Avant Garde lighting and exceptional views of the cityscape.”
Vignette is coming to Europe – with a generous redemption deal
More useful for HfP readers are three Vignette hotels which have been announced in Europe. These are:
- Grand Hotel Wien, Vienna, Austria (currently ‘Leading Hotels of the World’, image above)
- Penina Hotel & Golf Resort, Algarve, Portugal – joins IHG on 1st December
- Dona Filipa Hotel, Algarve, Portugal (a beach hotel) – joints IHG on 3rd July 2023
These hotels are all owned by the same company.
The first of these, Grand Hotel Wien, is now getting ready to switch to Vignette. The launch date is 1st August 2022.
There are currently some exceptionally good IHG One Rewards redemptions available at this hotel.
Reward nights are priced at 30,000 IHG One Rewards points per night.
Even better, IHG isn’t just offering the cheapest room category at this price. It is also offering ‘Premium City View’ rooms for 30,000 points, which are 36-39 sq m.
These rooms sell for between €300 and €400 per night. This means that you could easily get over 1p per IHG One Rewards point, compared to our expected valuation of 0.4p.
30,000 points isn’t a mistake. We have seen similar pricing before with some new IHG hotels where the brand is presumably keen to get people to try it out, and possibly to show the owners that IHG One Rewards is capable of driving additional guests.
You can find out more about Grand Hotel Wien, and book, on this page of the IHG website. Rooms are available from 1st August.
PS. If you are heading to Vienna before 1st August, IHG has just opened a Hotel Indigo in the city – click here – which may also be worth a look.
IHG One Rewards update – August 2022:
Get bonus points: IHG One Rewards is offering bonus base points on all cash stays between 18th May and 31st August. You earn double points on your 2nd to 5th nights, triple points on your 6th to 14th nights and quadruple base points from your 15th night. Our full article is here. Click here to register.
New to IHG One Rewards? Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.
Buy points: If you need additional IHG One Rewards points, you can buy them here.
Want to earn more hotel points? Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.