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Hyatt buys Mr & Mrs Smith boutique hotel platform, hotels to leave IHG?

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In a surprise announcement this morning, Hyatt Hotels has announced the acquisition of the Mr & Mrs Smith hotel booking platform.

The cost is £53 million, reflecting the ‘asset light’ nature of the acquisition (ie the company doesn’t actually own any hotels, although it does have 100 staff).

Participating hotels from the 1,500 bookable via Mr & Mrs Smith will appear on and will presumably be ‘earn and burn’ partners for World of Hyatt points.

Hyatt to acquire Mr & Mrs Smith

This is highly likely to mean that the existing deal with IHG One Rewards will be scrapped.

Hyatt said in a statement:

“We are excited by this planned acquisition and to explore bringing guests and World of Hyatt members even more global luxury offerings across hundreds of geographies – including over 20 countries where there are currently no Hyatt hotels such as Fiji, Croatia, Iceland and Anguilla.

Founders Tamara and James Lohan alongside their impressive team have built the ultimate global direct booking collection of truly unique stay experiences including rooms located in treehouses, within caves, and underwater suites. Importantly, we see a lot of synergy between our collective ethos of care, and we look forward to working together to bring our shared focus to new, memorable stay experiences for guests and World of Hyatt members – and introduce new guests to Hyatt hotels around the world.”

There are apparently 1 million ‘members’ of the Mr & Mrs Smith booking club, which Hyatt hopes to leverage into World of Hyatt.

The deal will not reach legal completion until ‘the second quarter’.

Hyatt to acquire Mr & Mrs Smith

Hyatt has said that it will offer:

“direct booking access to properties within the Mr & Mrs Smith platform through Hyatt’s distribution channels, including and the World of Hyatt app.”

In terms of ‘earn and burn’, Hyatt has only said that it is ‘exploring’ ways to enable World of Hyatt members to earn and redeem points across eligible hotels in the Mr & Mrs Smith collection.

What happens to IHG?

There is no reference to the existing IHG arrangement in the press release. However, I strongly recommend that if you were planning to redeem IHG One Rewards points at a Mr & Mrs Smith hotel, you should do so sooner rather than later.

You shoud expect reward bookings made for dates after completion of the Hyatt deal to be cancelled so don’t make a points booking for later in 2023 unless you are prepared for disappointment.

At present, Mr & Mrs Smith redemptions are among the best uses of IHG One Rewards points. You get around 0.55p based on the cash rate, well above our target 0.4p valuation of an IHG point.

I can’t help thinking that IHG has dropped the ball here. Even if it felt that the Hyatt offer was a bit rich, it is a relatively small sum of money in the overall IHG context. Overpaying may have been worth it to keep the hotels on the IHG platform, and any issues that IHG may currently have could presumably have been smoothed over if it owned the business outright.

The original Smith deal took IHG into 14 countries where it didn’t previously offer a single property. Whilst some of those gaps may have been filled in the last four years, I would imagine it will still reduce IHG’s global coverage noticeably.

World of Hyatt update – September 2023:

Get bonus points: Our article on Hyatt’s new ‘double base points’ promotion, valid at all hotels outside the Americas, is here. It runs to 15th September 2023. Registration is now closed.

New to World of Hyatt?  Read our overview of World of Hyatt here and our article on points expiry rules here. Our article on what we think World of Hyatt points are worth is here.

Buy points: If you need additional World of Hyatt points, you can buy them here.

World of Hyatt is offering a 25% discount, equivalent to a 33% bonus, when you buy points by 10th October. Click here to buy.

Want to earn more hotel points?  Click here to see our complete list of promotions from Hyatt and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (62)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • davedent says:

    Do you think blacksmith etc will get elevated status with Hyatt?

  • shilly says:

    Late 23? I have 2 bookings early July what’s the chances?///

    • Rob says:

      It says ‘2nd quarter’ which means by the end of June.

      • JDB says:

        And the other bits, booking via the Hyatt platform seemingly won’t come immediately after closing but “at a later date following the closing, Hyatt plans to unveil direct booking access” and they are only “exploring” ways for earning and redeeming, so may be a while.

      • yorkieflyer says:

        We are already in the second quarter, what is either companies accounting year end?

        • Andrew. says:

          Depends on how you count your Quarters.

          Quarter 1 – 25th March
          Quarter 2 – 24th June
          Quarter 3 – 29th September
          Quarter 4 – 25th December

          Monday is the first Cross Quarter day of the year, and I’ll be watching the choir at Magdalen from the High at sunrise(ish).

          • RussellH says:

            You are welcome to do that. I did not bother even when I was at Magdalen. 50+ years on, and moved back to the general area, I am still staying in bed.

  • David says:

    I have a booking at a Mr and Mrs Smith in late May… I’d be really annoyed if I don’t earn the points from it. Might try and get clarity from IHG over the weekend and cancel it if they can’t provide comfort. I’d rather put my spend to something that’s guaranteed to get me points and elite points.

    • Anna says:

      Good luck getting any sense out of IHG – you usually have to threaten legal action before they’ll even do anything about cancelled bookings which leave people high and dry.

  • Anna says:

    I had noticed they didn’t seem bookable beyond March 30th next year.

  • Kev says:

    Had a great value redemption at Clivedon. However, IHG Diamond status gave no breakfast option but a nice upgrade and bottle of LP champagne. Sometimes these quasi relationships need clear explanation of elite benefits and it is probably a valuable adjunct for a hotel group to offer access to these properties through point redemptions. Who can afford Clivedon or similar rates normally?

  • Rob H not Rob says:

    Used our Heckfield Place free night voucher in their Long Room last year. I doubt i’ll ever better that.

    We have three night on pts in Mr Mrs Smith’s The Island House in Nassau early next week. Thank goodness the rug isn’t being pulled quickly.

  • Alan says:

    Shame to lose this redemption option, although elite recognition is weak and the stays I had were OK rather than amazing. Anything moving to Hyatt is a disappointment though given how weak their non-US earnings offerings are.

  • James Wyatt says:

    Well, congratulations to the owners of the business. It’s a great pay out for “puff and air”. And I mean that in a good way.

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