Maximise your Avios, air miles and hotel points

American Express brings back a minimum income requirement for its cards

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

Back in 2016, American Express removed the minimum income requirements from its UK personal and small business cards.

The plan was to take a more holistic view of your finances. A single person living at home on a £25,000 salary has a totally different disposable income profile to someone who is married with two kids and a mortgage taking home £35,000.  Setting a strict cut-off level was seen as a blunt instrument.

For whatever reason, potentially linked to new FCA customer duty regulations, American Express has decided that this structure was no longer workable.

American Express uk minimum income to get a card

Minimum income requirements have now returned.

That said, they are not exactly tough. Someone on minimum wage doing 40 hours per week will still qualify for most cards. The real losers are the retired and non-working partners, as the requirement is based on your personal income. High savings or a high household income are no longer enough.

These are the new PERSONAL income requirements.

It’s worth comparing these numbers to the 2016 levels, remembering that we’ve probably seen 25%+ wage inflation since then.

The Platinum Card was £40,000 in 2016 but is now £35,000. The Marriott Bonvoy American Express was £30,000 in 2016 but is now £20,000.

The only big jump is the British Airways Premium Plus card, which was available on a £20,000 income in 2016 but now requires £35,000.

The other personal cards were £20,000 in 2016 and remain at £20,000 now, so the income requirement is far lower in real terms.

For HfP readers, these limits are unlikely to make much difference to those in work but are likely to hit the retired or those applying on behalf on non-full time working partners or their student children.


earns points from credit cards

Want to earn more points from credit cards? – April 2025 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Comments (234)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Alistair says:

    Are these requirements effective immediately?

    • Rob says:

      From yesterday, they show during ‘the application journey’ apparently.

      • anastasia_bvh says:

        Are these purely for people who are applying or will they be retroactively applied to cards that have already been approved?

  • Jonathan says:

    I’ve just checked, and these requirements haven’t yet hit their website, or nothing is mentioned at all about minimum income criteria under eligibility.

    It does baffle is to why some who have work full time are excluded from this, in a similar situation many years ago, first direct (who many of us have accounts with) required at least £1500 per month going into your account (not the only requirement to waive their £10 monthly fee that most avoid, but still an issue for some) then they lowered it £1000 per month meaning just about anyone who worked full time would be eligible, when it was £1500 per month, wages were far lower, and there wasn’t a (noticeable) difference between the wages of a 18y/o worker vs a 25y/o worker

    Although some of the minimum income criteria half makes sense, it’s half just making problems pointlessly at the same time, a responsible lender is never going to give you a high credit limit if your credit score isn’t good, the likes of Amex might not go anywhere near you !

  • novelty-socks says:

    Haha, did Amex hear that I’ve just been made redundant?

    In all seriousness, presumably there is some leeway for people in situations like mine?

    • Ben says:

      It likely will be for new applications, not existing cardholders. Would be rather daft to throw away membership fees from approved members with a track record of paying their monthly statements.

  • anastasia_bvh says:

    I am the main account holder on a BA premium plus card. I have recently had to take a break from working (freelance) due to significant health issues, so my income will not match up to £35,000 this year. My husband is a supplementary account holder and has an exceedingly good income, so we can easily pay our bills every month. What would we do in this kind of situation? Would it be enough to switch him to the primary account holder (if that’s possible). Thanks!

  • Karl says:

    This seems to have been in place for a little while as my retired parents were both rejected for Golds about a month or so ago.

    They’re no credit risk as they own about £700k worth of property outright. Their income is about £15k each (hence the rejection based on the noted figures) but with about £200k of savings, their spending power is far greater than me and my other half who both comfortably qualify for the premium cards.

    • JDB says:

      The thing is that even though you parents have assets, Amex really does not wish to be in the position of needing to force a sale to get paid, so income is their focus.

      • Karl says:

        Which is fair enough although perhaps it could be better managed by having a lower credit limit to reflect their lower income. The vast majority of other credit card companies would do this rather than a flat rejection.
        Also seems a bit daft that instantly accessible savings/investments aren’t taken into account.

        • LittleNick says:

          +1, Cash in the bank is liquid assets that can be used to clear any debts very quickly, no sale required. Very bizarre this also is not taken into account if you do not meet the income requirement. Low income but high cash assets should allow you imho to meet the requirement.

  • James says:

    There was an article recently about whether lifetime gold made sense. Now you can earn lifetime gold during your working life and then have your BA Premium Amex taken away when you retire and not have access to companion vouchers that open up additional Business Class seats (as well as saving on the 170k avios required for US / Canada). So less incentive to use BA for business class flights during your working life?

    • James C says:

      A bit of a stretch. If you are an existing cardholder in retirement you are unaffected. But in all that strategy you carry risk of programme changes and remember that Gold for Life is explicitly defined as for the lifetime of the scheme not your lifetime in the BAEC T&Cs so that’s not certain either.

  • Ben says:

    Quite possibly to do with them firming up target markets on the back of consumer duty coming in

    • Rob says:

      Yes, I thought that. Letting low earners take a card with a high annual fee isn’t necessarily acting in their best interests.

      • Stu_N says:

        I thought this as well. It’s not just the annual fee though. You need to be spending a decent amount on a BAPP to get any benefit over the basic card and Platinum is a lifestyle product that requires a decent level of travel spend to get value from the benefits. Giving these cards to people without significant discressionary spend is hard to justify. If anything I’d expect the criteria to get even tougher over time.

  • Nigel F. says:

    So many sob stories here. My heart bleeds.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.