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Hawaiian Airlines to become an Avios partner as Alaska Airlines buys it for $1.9bn

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It was announced on Sunday, following a media leak, that Alaska Airlines has agreed to buy Hawaiian Airlines in a $1.9bn deal.

Alaska Airlines is a member of the oneworld airline alliance, alongside British Airways. You can already earn and spend Avios on Alaska Airlines flights, and once the deal completes you will also be able to earn and spend Avios on Hawaiian Airlines.

Whether the deal can get through the competition authorities in the United States is a different question.

Alaska Airlines tailfins

The JetBlue / Spirit merger is facing substantial problems, but Alaska and Hawaiian only overlap on 3% of their routes.

Put simply, Alaska tends to fly from West Coast cities to Hawaii whilst Hawaiian uses larger aircraft to serve cities as distant as Boston. The key issue, of course, will be the dominance of the combined airlines on flights to and from Hawaii.

What do we know about the Alaska / Hawaiian merger?

The two airlines have launched a dedicated website to promote the merits of the deal.

Here are the key things to know:

  • Alaska Airlines is acquiring Hawaiian Airlines for $1.9bn, including existing debt, in an ‘all cash’ deal
  • it is an agreed deal, not a hostile bid
  • both brands will be retained
  • the two airlines will have a joint loyalty programme
  • despite retaining the Hawaiian brand, the airline will be a oneworld alliance member as a subsidiary of Alaska and you will be able to earn and redeem Avios on Hawaiian flights
  • the two airlines will have a single back-end operating platform
  • the deal will generate $235m in annual synergies
  • Alaska is currently the 5th largest US airline and this will not change (Alaska will drop to 6th if the JetBlue / Spirit merger completes)
  • the combined airlines will have a fleet of 365 aircraft and will serve 55 million passengers annually
  • the combined airlines will serve 138 destinations

The acquisition is expected to take 12-18 months to complete due to the regulatory approvals required, so don’t start planning a trip just yet.

Of course, you can already redeem Avios to Hawaii on the existing Alaska Airlines and American Airlines services.

The bad news is that the existing partnership between Virgin Atlantic and Hawaiian Airlines is likely to come to an end. You can learn more about earning and redeeming Virgin Points for Hawaiian Airlines flights on the Virgin Atlantic website here.

Will the deal get approved? I’m not going to pretend to know. There is little existing route overlap – although some routes are likely to cause issues – but we don’t know how Hawaii itself will feel about one carrier controlling such a large percentage of flights.

You can find out more on this special merger website here.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (38)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • pappap647 says:

    Will tier points be able to be earned too?

  • Will in SJC says:

    Wow where do I begin. As a newly minted AS loyalist this is big news. I’d resigned myself to never being able to experience AS on truly internationally long haul services. My ‘minor’ local airline is about to change albeit with Hawaiian on the side.

    Over time I wonder whether we will see a 787 or two deployed to SEA to start operating SEA – Asia services.

    As Rob notes there is minimal route overlap. Yes the Biden administration is anti consolidation but I can see this getting through. Is it not the best result for Hawaiian? They were bleeding cash. They keep their brand but get the operational efficiencies of being ‘one airline’ with AS.

    I can see Southwest doing well out of any competition review. They have been taking on HA, and winning, on the Hawaii intra-island routes. They have also developed a good West Coast – Hawaii route network in the last couple of years. I suspect that if the deal gets approval, Southwest will get a chunk of new flights.

    Got to LOL at AS finally getting back to ‘proudly all Boeing on the mainline’ (the final VX A321 left last month) to only go and acquire a load more Airbus aircraft!

  • John says:

    This will get approval

  • BJ says:

    Alaska MP members were emailed about this yesterday.

  • Novice says:

    Good news.

    I remember I became Alaska member a few years ago because I heard good things about the ff program but after a year or two with nothing credited I realised it’s not really the right program for a person living in UK and having never set foot in USA yet.

    As long as I get avios it’s fine I guess.

    • Julia says:

      Same here, never managed to credit anything and the pot relied on transfers so I’ve put them towards two nights at The Kempinski Mall of the Emirates. Perhaps not the best value but not the worst redemption over Christmas.

  • CrowTravel says:

    Remember Hawaiian flies from HNL to Australia too.

  • Richie says:

    Could the US regulators place restrictions on the use of codeshare flight numbers on AA, AS and HA metal flights between Hawaii and elsewhere?

    • BA Flyer IHG Stayer says:

      Yes.

      Or take some slots / route privileges off them to offer to other airlines to see if they want them and increase competition.

      The Us Dept Of Justice which has final say nit the DoT has various remedies available to it.

  • Chris W says:

    It’s rare that a merger seems like it will benefit consumers, but for Brits at least, this seems like a very positive move?

    • Panda Mick says:

      How does this benefit Brits? Surely you BAEC members?

      • Alex G says:

        Because we will, in due course, be able to earn tier points and earn and redeem avios on Hawaiian, and it opens up new routes/destinations.

        • newbz says:

          I don’t think regulators care about who can redeem miles on what…

          • Rob says:

            They do, to the extent that regulators would expect airlines who are not in the same alliance to compete harder than those which are.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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