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British Airways launches new champagnes in First Class, ends Grand Siècle

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British Airways has announced a major overhaul of its First Class champagnes, introducing – as it announced on social media – ‘new champagnes from around the globe’.

(This is PR exaggeration. I did some digging into the new champagnes on offer and I can exclusively reveal that they are actually all from France …..)

If you’ve flown in British Airways First Class at any point over the last 12 years, you will have seen the distinctive shape of a Laurent-Perrier Grand Siècle bottle.

British Airways First Class champagne

Grand Siècle was the only genuinely premium drink that British Airways served. However deep the cost cutting, the airline knew that it had to serve a high quality champagne in First Class to retain any credibility.

Whilst many producers actively chase airline contracts as a way of getting their product (literally) into the hands of good quality prospects – and I suspect a lot of BA First Class passengers will have bought some Grand Siècle (I have a bottle at home) – Laurent-Perrier has now decided to move the product out of the travel market. The implication from BA is that no airlines will be serving it.

What new champagne is coming to British Airways First Class?

The replacements for Grand Siècle look promising.

The First Class champagnes will now rotate, with Lanson NOBLE 2005 on offer from 1st March. This is around £140 at retail.

Future options will include:

  • Duval-Leroy Femme de Champagne 2004 from July to September
  • Bollinger Grande Année in October
  • Lanson NOBLE Blanc de Blancs 2005 from November to December

If you are flying to New York JFK before December 2024, you will be able to try Veuve Clicquot La Grande Dame 2015 which sells for around £170.

There will be a different product in the Concorde Room at Heathrow Terminal 5. Initially this will be Pommery Cuvée Louise 2006. This is surprisingly expensive for a lounge champagne at around £200 per bottle – luckily (for BA) it is not self-pour in the Concorde Room.

All in all, this seems like a decent like for like swap by British Airways, and regular First Class flyers may appreciate the ability to try different products over the coming months.


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Comments (149)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • SB says:

    Bit of a swing and miss here IMHO. Whether or not BA could have gone for Krug, Dom or Taitt CdC due to EK/SQ exclusivity I don’t know. But these BA replacements are not really exclusive enough for First (excepting the Pommery Louise). I would have liked to see Billecart-S, Piper Rare, or even Deutz BdB.

    The obvious answer choice should have been Sir Winston Churchill from Pol Roger or even a Pol vintage.

    I just hope they are hoovering up from all the en primeur releases a bountiful 2022 Burgundy vintage to put into cellar.

    This is worth a re-read on BA wines:
    https://www.jancisrobinson.com/articles/wine-in-the-air

    • Cicero says:

      BA used to serve the Comtes de Champagne in F. It was a nice way to travel.

      The replacements are all good wines, but they are also all cheaper than the LPGS, which makes the reason for the change pretty obvious.

  • SharonC says:

    Another reason to not fly them then! The list is growing.
    LPGS is one of the few champers i can actually deal with due to digestive issues. The heavily chardonnay ones are just vile and give me vicious heartburn (I even skipped having champagne on a 13hr Eva Air flight because all they had was Duval-Leroy which is 100% chardonnay! 🤢)
    Oh well, no loss as I’m flying other airlines this year with better choices of alcoholic and non-alcoholic beverages

    • ABS says:

      Well you certainly won’t find LPSG on another airline in future.

    • Paul says:

      lol..

    • Bernard says:

      I’m not sure the bubbles alone will change my choice of airline.
      Price, seat and service quality, food and other beverages all count far more – as does ground experience.
      Frankly I’m not bothered by something I can have anything I want anyway.

      So in reality I suspect those who care most will be the Avios redeemers (rare) and those travelling on someone else’s $, who might be hard working but are probably not wealthy.

  • Mikeact says:

    I’m not a Champagne connoisseur at all but I would like to give a big shout out for some of the top English producers, giving the French a run for their money…Nyetimber, Chapel Down and my local, Tinwood. My wife and I enjoy them all.

    • CJD says:

      None of which are champagne.

    • SB says:

      Last time I looked BA were rotating English fizz in Club which included these

      • NorthernLass says:

        Yes, and the one I had was very good! I would happily choose a British product of equal quality, I think the problem will be that Champagne has an inescapable cachet which even being embraced by rappers since the 90s hasn’t managed to dent 🤣

    • RussellH says:

      Last year we visited the Camel Valley vineyard in north Cornwall.
      Their sparling wine tasted excellent, but how much of that was down to the beautiful location and drinking it at exactly the right temperature on a sunny terrace?

      • SB says:

        Likely not ‘terroir’ as most of their wines are made with grapes bought from all over the south of England….

    • lumma says:

      The problem with English sparkling wine is that the entry level stuff costs the same as your Moet and Bollinger. Some of it is great (I recommend Black Chalk from Hampshire) but there’s some swill that still costs £30+ at retail

      • NorthernLass says:

        True – it’s a shame the government won’t give a tax break to domestic producers as people looking at £30 bottles of fizz are likely to opt for a famous one over a local one.

        • JDB says:

          We aren’t allowed to give our domestic producers a tax advantage under the Trade & Co-Operation agreement. It is definitely a problem that English wines are so expensive.

          Some French champagne houses, eg Taittinger are buying English vineyards, partly because of limited capacity for growth in the Champagne region and a hedge against global warming.

          • Mikeact says:

            The Romans were pretty big wine growers down here. In fact, over at East Meon, Hants, you can still see the remains of one of their vineyards…what goes around, comes to mind.

    • Paul says:

      Agree. Let’s back our own producers! We make some great wines.

  • Omar says:

    Well I am sad to see it go as it is delicious, very easy to drink(usually with breakfast ; ) and as Rob said, you do end up buying it for home. Apart from the Bollinger, the new wines are not particularly well known ‘Marques’ of the Champagne houses and I think the Champagne served in a carriers First should reflect a degree of knowledge that you are being served the ‘Finer things’. I know we have all the prices and it does seem to be in line with LPGS and I sure they are all very pleasant.

    Winston Churchill, Pol Roger’s prestige cuvee, would have seemed to be obvious replacement although it is probably not produced in large enough quantities. It is bloody fantastic though!

    • TGLoyalty says:

      Honestly I’d rather it was bloody good champagne the name is irrelevant. Personally I’d rather learn / find out about great champagnes from less famous houses on a flight in first like I do at a great bar

      It invokes memories rather than just being the same top end stuff everyone else services like Krug (not that it’s bad or anything)

  • daveinitalia says:

    “luckily (for BA) it is not self-pour in the Concorde Room”

    Apart from the fact that self pour is available on the terrace during the afternoon tea offerings this is giving the impression that the table service is in some way restricting consumption of alcohol. This is not the case and my glass is constantly being topped up.

    I happened to be in the lounge yesterday when the new champagne was launched in the CCR and their Master of Wine, Tim Jackson, was going around collecting feedback. As I mostly travel short haul I’m not the typical CCR customer (I only have one F trip this year) so I’m more concerned about the wines in Club Europe which I think have dropped in quality recently. He’s interested in feedback so if you don’t see him in the lounges pass on your feedback by the usual customer relations channels

    • BOSSMANTRAVELS says:

      Couldn’t agree more around the service of constantly topping up. Can’t fault it

  • SG says:

    ‘Champagnes from around the globe’. Seriously? Even for BA’s low PR standards, that is embarrassing. How can someone writing a piece about champagne not know that the definition of champagne is that the wine comes from the Champagne region!

    • JDB says:

      I think that is rather unfair as a great many people, particularly in other parts of the world, when talking about the drink refer to it as champagne even if it doesn’t come from the Champagne region. Although the usage is incorrect, the word champagne is so systemically misused like hoover and sellotape to the point where it is virtually acceptable.

      • Alex Sm says:

        And vice versa! So many times I used a more neutral “sparkling wine” just in case and people got offended: “We serve champagne!”. Oh please…

  • SG says:

    It’s a real shame that BA are basically obligated to serve champagne (a French product) because that’s what customers think is premium. In fact, English sparkling wine (which is what BA should be serving as the UK flag carrier) is now highly prized/celebrated and is of at least equal quality to champagne (and probably better). I wrote to BA multiple times over the years encouraging them to serve English sparkling in premium cabins and was pleased when they eventually did.

    • daveinitalia says:

      In the Concorde Room self service area on the terrace I didn’t see anyone drink the English sparkling wine that was on offer when I was there for a few hours yesterday. So it does seem that the passengers want champagne

      • JDB says:

        @daveinitalia – I think it is perhaps more because there is an obsession about champagne heightened by very powerful marketing. A lot of people seem rather scared to say the emperor is wearing no clothes, but those that aren’t also are not feeling the need to be drinking the stuff that they have been told is luxury or ‘posh’ and are more likely to follow their own tastes.

        I am amazed that some commentators say you must drink x in the CCR because it’s the most expensive (usually the LPGS) when in fact there are other wines available which are marginally less expensive, but much rarer (eg some of their Puligny or Chassagne Montrachet, Meursault or Condrieu where you actually get what you pay for rather than paying for all the marketing attached to champagnes. BA does also serve some exceptional clarets and quite rare small production wines from around the world. Champagne is the price it is because of the cost of keeping the plates spinning, i.e. maintaining the image.

        LVMH hedges its bets with the Chandon brand produced, inter alia, in Argentina and China – these are very good quality and value products which sell for under £10/bottle. I would take either any day over very ordinary mass market Moët Chandon or Veuve Clicquot which sell for silly prices relative to their quality.

    • Hak says:

      Ba do serve English sparkling wine in the lounge and on the plane. So if you want it, you can have it.

  • Colin MacKinnon says:

    An £8 bottle of Cava – tend to avoid the £6 ones – leaves me lots of spare cash for long-haul premium class flights!

    • TGLoyalty says:

      With you here don’t mind a decent Cava and usually save a boat load of £££

      Prosecco just ends up in an Aperol Spritz

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