Maximise your Avios, air miles and hotel points

I spend an evening at Berry Bros courtesy of American Express Platinum

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

When American Express relaunched its Platinum Card earlier this year, there was a page in the glossy brochure they sent out about the range of exciting free events they organise for cardmembers

This came as a huge surprise to me (who has had a Platinum card since 1998) and other Plats I spoke with, since we had never been invited to anything of consequence.

I was obviously not alone in having this view, since Amex has suddenly pulled its finger out.  It is laying on more events for cardmembers in the next 3 months than I have seen in the last decade.

The first one was three weeks ago, when about 100 of us visited the historic cellars of famous London wine merchant Berry Brothers in St James’s.  A very pleasant evening was had by all, starting with a champagne reception and moving on to canapes and a tasting of a selection of Berry’s own brand wines and a (very) soft sell for their monthly ‘cellar plan’ subscription scheme.

(The most interesting aspect of all, though, is that of the 100 other people present, I knew 4 of them from various Flyertalk events!  The appeal of Amex Platinum to the hard core flyer is strong.)

You need to jump on these events quickly if Amex emails you about them.  Places, especially for free events, will disappear within an hour or so of the emails going out.  Details of events for Platinum cardholders can be found at as well.  For clarity, I got my place by ringing up just like everybody else!

Remember that American Express still offers excellent sign-up bonuses for both its Platinum and Gold cards, and that both currently feature in my top bonuses list on the Credit Card Offers page of the site.

Want to earn more points from credit cards? – December 2022 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and unbeatable travel benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points sign-up bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback and no annual fee Read our full review

Comments (4)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Alan says:

    Here’s hoping for some non-London events from them soon too!

  • Philip Massey (@PTM101) says:

    Couldn’t agree more Alan. The only event they invite me to in Manchester is late night shopping at Harvey Nichols every November. Ironically the paper invite often arrives 2 days after the event, and lets be honest, another evening of mulled wine, mince pies and a brass band near Christmas is not an, ‘exciting free event’.

    Having said that, following the Foursquare deal with Harvey Nics in September we have £100 of ‘free’ gift vouchers to spend this year.

  • Mummy55 says:

    Try living in Newcastle, the words”free event” are unheard of this far north!! I have had Amex platinum for 16years and not one event in this area. (for those of you in London, Manchester is not North!!)

    • Roger says:

      For those of us in London, Manchester IS North! (Sorry, couldn’t resist.)

      Of course, Newcastle is further North …

      But free events are thin on the ground, even in the South (and I don’t mean Manchester). I had more and better invitations from bmi Diamond Club.

      [In FlyerTalk, I would have used a couple of smileys but don’t know whether they would work here, nor how to edit posts.]

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.