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An evening at Berry Bros courtesy of Amex Platinum

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When American Express relaunched its Platinum Card earlier this year, there was a page in the glossy brochure they sent out about the range of exciting free events they organise for cardmembers.  This came as a huge surprise to me (who has had a Platinum card since 1998) and other Plats I spoke with, since we had never been invited to anything of consequence!

I was obviously not alone in having this view, since Amex has suddenly pulled its finger out.  It is laying on more events for cardmembers in the next 3 months than I have seen in the last decade.

The first one was three weeks ago, when about 100 of us visited the historic cellars (see below) of famous London wine merchant Berry Brothers in St James’s.  A very pleasant evening was had by all, starting with a champagne reception and moving on to canapes and a tasting of a selection of Berry’s own brand wines and a (very) soft sell for their monthly ‘cellar plan’ subscription scheme.

(The most interesting aspect of all, though, is that of the 100 other people present, I knew 4 of them from various Flyertalk events!  The appeal of Amex Platinum to the hard core flyer is strong.)

You need to jump on these events quickly if Amex emails you about them.  Places, especially for free events, will disappear within an hour or so of the emails going out.  Details of events for Platinum cardholders can be found at americanexpress.co.uk/platinum as well.  For clarity, I got my place by ringing up just like everybody else!

Remember that American Express still offers excellent sign-up bonuses for both its Platinum and Gold cards, and that both currently feature in my top bonuses list on the Credit Cards Update page of the blog.

Comments (4)

  • Alan says:

    Here’s hoping for some non-London events from them soon too!

  • Couldn’t agree more Alan. The only event they invite me to in Manchester is late night shopping at Harvey Nichols every November. Ironically the paper invite often arrives 2 days after the event, and lets be honest, another evening of mulled wine, mince pies and a brass band near Christmas is not an, ‘exciting free event’.

    Having said that, following the Foursquare deal with Harvey Nics in September we have £100 of ‘free’ gift vouchers to spend this year.

  • Mummy55 says:

    Try living in Newcastle, the words”free event” are unheard of this far north!! I have had Amex platinum for 16years and not one event in this area. (for those of you in London, Manchester is not North!!)

    • Roger says:

      For those of us in London, Manchester IS North! (Sorry, couldn’t resist.)

      Of course, Newcastle is further North …

      But free events are thin on the ground, even in the South (and I don’t mean Manchester). I had more and better invitations from bmi Diamond Club.

      [In FlyerTalk, I would have used a couple of smileys but don’t know whether they would work here, nor how to edit posts.]