American Express is bringing back its ‘Shop Small’ promotion this July. And this means a potential £50 for every American Express card you hold!
Lloyds TSB and MBNA Amex cards are included as well, so this could be a very generous deal for some people.
If you missed ‘Shop Small’ last year, it is a very simple idea. American Express produces a huge list of small, mainly independent, shops up and down the country which accept Amex. There is a website listing all the shops and many also have a blue ‘Shop Small’ logo in their window.
When you spend £10 or more in a ‘Shop Small’ during July, you will receive a £5 credit from American Express on your statement!
This time, American Express has put a cap in place. This should stop some of crazier stuff that went on last year where people managed to do literally hundreds of transactions. They are also insisting that you spend £10 to get £5 back, rather than the £5 to get £5 back they offered in 2012.
You are now restricted to 10 transactions per card account (supplementary cards do not get their own 10 transactions, I think – but this is to be confirmed). Each transaction must be in a different shop – but, of course, you can visit the same shop using different Amex accounts. Online transactions do NOT count.
How to get started
The first thing to do is to register all of your American Express, Lloyds TSB Amex and MBNA Amex cards at the ‘Shop Small’ website. (Corporate cards and pre-paid cards cannot take part.)
The second thing to do is to look at the list of participating shops and working out how best to use them. Don’t forget that a lot of pubs are taking part as well!