16th July 2012 was the day when American Express made big changes to the benefits package attached to the American Express Platinum Card.
One year on, the Platinum card is in a strange position. Many, many, many people have made it clear via Head for Points, Flyertalk and other forums that they have chopped up their cards, with Amex generally making no attempt to keep them.
At the same time, due to hugely generous sign-up offers – such as the current 30,000 Avios sign-up bonus – the Platinum card has never been more popular.
How many of these new members keep the card after triggering the sign-up bonus is debatable, of course, especially as Amex refunds your annual fee pro-rata when you cancel.
Let’s remind ourselves what changed a year ago:
The annual fee was raised from £300 to £450
The travel insurance, which used to be fully comprehensive in almost every respect, was been downgraded sharply. Travellers over 70 are no longer covered, which is a blow for people who used to give their parents supplementary cards for the free cover.
Many of the insurance benefits now require you to have paid for your flights and hotel with a qualifying American Express card (a ‘qualifying card’ is basically an Amex-issued Amex), unless the establishment does not accept Amex. This was especially annoying for people who have a ‘no FX fees’ credit card, since using an Amex effectively adds 2.99% to the cost of their travel.
Since July 2012, there have been two other dilutions of the Platinum card:
Hilton HHonors Gold was removed as a benefit, although this was only allowed as a one-year one-off in any event
Jumeirah Sirius announced that it is leaving Membership Rewards at the end of July 2013
Some new benefits were brought in, of course.
The main one, which was actually introduced quietly late in 2011, was one year of free Cathay Pacific Marco Polo Gold membership. This is very, very useful if you do not have British Airways status, since Cathay Pacific is a oneworld alliance member like BA.
Cathay Gold is equivalent to BA Silver, and gets you many of the same benefits when flying BA – most importantly, access to British Airways lounges for you and a guest whatever your class of travel. You also get free seating on BA, use of business class check-in and priority waitlisting. Just about the only benefit of BA Silver that you don’t get with a Cathay Gold is access to fast-track security lanes at Heathrow Terminal 5 and the extra baggage allowance.
This is not a permanent benefit, however. To date, most (not all) have had their Cathay Gold card renewed but you should not expect this to continue. The recent edition of Departures Magazine (the Amex Platinum magazine) said that the card would continue to be offered to new Amex Platinum cardholders until 31st March 2014.
The other improvement were:
1 free guest when using your Priority Pass to enter an airline lounge. This means that a family of 4 can now access Priority Pass lounges for free, assuming that one parent is the Amex Plat main cardholder and the 2nd parent is the supplementary cardholder, as both receive a Priority Pass.
The Platinum supplementary cardholder can also now apply for the hotel and car rental status benefits. These are Starwood Preferred Guest Gold, Club Carlson Gold, Hertz No 1 Club Gold and Avis Preferred
Le Club Accorhotels membership was introduced, at Platinum level. However, this status is easily obtainable via regular promotions run by Accor, with no Amex Platinum card needed.
There have also been a number of other interesting benefits over the last year, including:
A £70 voucher for fashion retailer Matches (no minimum spend required) from which I got an Orlebar Brown t-shirt!
A free night at a luxury Melia hotel (still available if you apply for the card today)
A free ‘champagne and canapes’ party at MontBlanc on Bond Street, scheduled for November 2013
Did I keep my Amex Platinum card?
Yes, I did. However, my position is not the same as most. As a long-term Platinum, I get my British Airways Premium Plus American Express card for free, saving me £150 per year.
The net cost for me of the Platinum card is therefore only £300. I have also been quite impressed with the treatment of the two insurance claims I have submitted – see here for the story behind the last one I put in.
The real deal breaker for me, ironically, would be if MBNA was successful in its bid to take over the British Airways credit card contract! Without the £150 of ‘free’ BA Amex, I’m not sure that I could justify my Amex Plat anymore. My Mum also turned 70 this year, so she is no longer covered by the Amex travel insurance on her supplementary card on my account.
If you want to learn more about the American Express Platinum Card and the 30,000 Avios / 30,000 Membership Rewards points sign-up bonus, my full Amex Platinum review is here. The official Amex website page is here.
Want to earn more points from credit cards? – June 2021 update
If you are looking to apply for a new credit or charge card, here are our June 2021 recommendations based on the current sign-up bonus.
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the other top current deals:
British Airways American Express
5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review
British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 points bonus and the most generous non-Amex for day to day spending Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers.
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review
British Airways Accelerating Business American Express
Earn both Avios and BA On Business points with your business spending Read our full review
Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review