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Is the Tesco ‘Avios conversion’ competition worth it?

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Tesco is running another competition this quarter for people who convert their Clubcard vouchers to Avios.

This competition is targeted, and if you have not received an email about it then you are not pre-qualified to enter.

Basically, if you convert £10 of Clubcard voucher to 2,400 Avios points by 31st August, you will be entered into a competition.  There are 50 prizes, each of 10,000 Avios.

Avios competition

Now, the key thing to note here is that the transfer needs to be to avios.com, not to British Airways Executive Club.  You can move your Avios across to BA later using ‘Combine My Avios’ but the initial transfer must be to avios.com.

So, is this worth a go?

I have two takes on this.

If you were planning to transfer your Clubcard vouchers to BA, you have nothing to lose by sending them to avios.com instead and moving them to BA.  You might be a winner!

If you were planning to save your Clubcard vouchers for a 50% ‘Clubcard to Avios’ conversion bonus, then I wouldn’t bother.

Let’s assume you value Avios at 1p each.  By converting £10 of vouchers to 2,400 Avios, you are losing a potential £12 if a 50% conversion bonus comes along soon.  Using the same valuation, the prize of 10,000 Avios is only worth £100.

You are effectively giving up £12 for a chance to win £100 (assuming that there IS another conversion bonus at some point) and I don’t consider this a good deal.


HFP-Barclaycard-Avios-Card

How to earn Avios from UK credit cards (January 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

SPECIAL OFFER: Until 21st February 2023, the sign-up bonus on the British Airways Premium Plus American Express card is increased to 35,000 Avios from 25,000 Avios. You can apply here.

British Airways American Express Premium Plus

35,000 Avios (ONLY to 21st February) and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and unbeatable travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

SPECIAL OFFER: Capital On Tap has increased its sign-up bonus to points worth 30,000 Avios if you apply by 4th February. This is exclusive to Head for Points readers. Click here to apply.

Capital On Tap Business Rewards Visa

Get a 30,000 points bonus, worth 30,000 Avios, until 4th February 2023 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (30)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • richie says:

    if you are sitting on a lage amount of clubcard points (spit between 2 accouts, although linked in baec in a household.) of say £700 it can mean the difference between 170k avios and 250k. with the latter being a double business return to hkg.
    my long term plan is to not use any avios for redemption this year as im flying a lot and will achieve silver . (all eco class) so next year i will reap the free lounge access . and then the year after i will hopefully have 500k of avios to use. im thinking round the world via berlin , abu dhabi, phuket, hong kong, sydney, brazil, new york london.
    im guessing they dont expire … or do they?

    • Rob says:

      They expire if you don’t earn or spend any for 3 years

    • Alex says:

      Your Avios expire after 36 months of total inactivity. So if you collect a single avios point every 36 months your account will stay open.

      • squillion says:

        Indefensible to let any expire these days – just buy something through the BA Store.

        I see John Lewis is offering 4 Avios per £1 at the mo.

  • squillion says:

    Raffles: could I get your help on something, please? Remember our exchange where we concluded it was impossible to change Virgin Airmiles into Avios? (Which I accept is probably right.)

    Could you maybe do a post where you throw down the challenge of converting Virgin Airmiles into Avios or some more useful currency? You now have a pretty healthy readership 😉 and maybe some bright spark will come up with the goods.

    If you remember, I have about 100K Virgin Airmiles which I’ve kept alive for about 15 years but I really only want Avios for European flights (ie not hotel nights or wine etc).

    I’m hoping I won’t have to wait another 15 years before I can use them! 😉

    • Rob says:

      1. Send them over to Hilton HHonors and use them for hotels. You get 200,000 Hilton points. If used wisely, even after the Hilton devaluation, you will get as much £ value from them as you would from 100,000 Flying Club miles.

      2. Send them over to Hilton and convert to Avios. You would only get 20,000 Avios though.

      3. Send them over to IHG Rewards Club and convert to Avios. 100k VS = 100k IHG (2 nights in InterCon Times Square for eg, although in general this is a bad exchange rate) gets you, again, 20,000 Avios.

      4. Find someone and negotiate a trade. You book them a 100k Upper Class redemption, they book you 100k of Avios flights in return. This would be fiddly if you wanted 11 9k RFS Avios redemptions spread out over a year, though.

    • nux says:

      There are limited ways ‘out’ of Virgin. The best is to convert to Hilton (1:2) which will give you 200k HHonors points. HHonors to Avios is 10:1, so you will end up with 20,000 avios from your 100,000 Virgin miles.
      http://www.webflyer.com/programs/mileage_converter/

      • squillion says:

        Cheers Raffles & Nux – that’s a great link, Nux.

        I think I’ll hang on a bit as you never know what’s around the corner with affiliations I guess.

        My own kids will be old enough to fly off on hols to USA etc in 10 years’ time – or maybe Virgin/ Virgin Red will set up some European partnership.

  • Trevor says:

    I agree this comp isn’t worth the worry. Between myself, Mrs and Miss, I run 3 Clubcard/Avios accounts. If I were to enter the comp with all 3 accounts to increase my chances of winning, when comparing to a 50% conversion bonus, I am losing “£36”, and since the T&Cs say each household account or address can only win once, at most I’d get back “£100”, but this is only a net “£64”, so not worth it at all.

    Another way of looking at it is also to consider that it’s costing you £12 to enter – you may as well visit a casino if you are willing to pay for such bad odds.

  • Mark B says:

    I’ve had to convert this morning because I’m short of points for a booking. I was expecting the conversion to BA to be instant, anybody any idea how long it takes ?

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