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Is the Tesco ‘Avios conversion’ competition worth it?

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Tesco is running another competition this quarter for people who convert their Clubcard vouchers to Avios.

This competition is targeted, and if you have not received an email about it then you are not pre-qualified to enter.

Basically, if you convert £10 of Clubcard voucher to 2,400 Avios points by 31st August, you will be entered into a competition.  There are 50 prizes, each of 10,000 Avios.

Avios competition

Now, the key thing to note here is that the transfer needs to be to, not to British Airways Executive Club.  You can move your Avios across to BA later using ‘Combine My Avios’ but the initial transfer must be to

So, is this worth a go?

I have two takes on this.

If you were planning to transfer your Clubcard vouchers to BA, you have nothing to lose by sending them to instead and moving them to BA.  You might be a winner!

If you were planning to save your Clubcard vouchers for a 50% ‘Clubcard to Avios’ conversion bonus, then I wouldn’t bother.

Let’s assume you value Avios at 1p each.  By converting £10 of vouchers to 2,400 Avios, you are losing a potential £12 if a 50% conversion bonus comes along soon.  Using the same valuation, the prize of 10,000 Avios is only worth £100.

You are effectively giving up £12 for a chance to win £100 (assuming that there IS another conversion bonus at some point) and I don’t consider this a good deal.

British Airways BA Amex American Express

How to earn Avios from UK credit cards (September 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards. Both have increased sign-up bonuses until 2nd November 2021:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies. This card has a limited time offer of 60,000 Avios when you sign up:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (30)

  • richie says:

    if you are sitting on a lage amount of clubcard points (spit between 2 accouts, although linked in baec in a household.) of say £700 it can mean the difference between 170k avios and 250k. with the latter being a double business return to hkg.
    my long term plan is to not use any avios for redemption this year as im flying a lot and will achieve silver . (all eco class) so next year i will reap the free lounge access . and then the year after i will hopefully have 500k of avios to use. im thinking round the world via berlin , abu dhabi, phuket, hong kong, sydney, brazil, new york london.
    im guessing they dont expire … or do they?

    • Rob says:

      They expire if you don’t earn or spend any for 3 years

    • Alex says:

      Your Avios expire after 36 months of total inactivity. So if you collect a single avios point every 36 months your account will stay open.

      • squillion says:

        Indefensible to let any expire these days – just buy something through the BA Store.

        I see John Lewis is offering 4 Avios per £1 at the mo.

  • squillion says:

    Raffles: could I get your help on something, please? Remember our exchange where we concluded it was impossible to change Virgin Airmiles into Avios? (Which I accept is probably right.)

    Could you maybe do a post where you throw down the challenge of converting Virgin Airmiles into Avios or some more useful currency? You now have a pretty healthy readership 😉 and maybe some bright spark will come up with the goods.

    If you remember, I have about 100K Virgin Airmiles which I’ve kept alive for about 15 years but I really only want Avios for European flights (ie not hotel nights or wine etc).

    I’m hoping I won’t have to wait another 15 years before I can use them! 😉

    • Rob says:

      1. Send them over to Hilton HHonors and use them for hotels. You get 200,000 Hilton points. If used wisely, even after the Hilton devaluation, you will get as much £ value from them as you would from 100,000 Flying Club miles.

      2. Send them over to Hilton and convert to Avios. You would only get 20,000 Avios though.

      3. Send them over to IHG Rewards Club and convert to Avios. 100k VS = 100k IHG (2 nights in InterCon Times Square for eg, although in general this is a bad exchange rate) gets you, again, 20,000 Avios.

      4. Find someone and negotiate a trade. You book them a 100k Upper Class redemption, they book you 100k of Avios flights in return. This would be fiddly if you wanted 11 9k RFS Avios redemptions spread out over a year, though.

    • nux says:

      There are limited ways ‘out’ of Virgin. The best is to convert to Hilton (1:2) which will give you 200k HHonors points. HHonors to Avios is 10:1, so you will end up with 20,000 avios from your 100,000 Virgin miles.

      • squillion says:

        Cheers Raffles & Nux – that’s a great link, Nux.

        I think I’ll hang on a bit as you never know what’s around the corner with affiliations I guess.

        My own kids will be old enough to fly off on hols to USA etc in 10 years’ time – or maybe Virgin/ Virgin Red will set up some European partnership.

  • Trevor says:

    I agree this comp isn’t worth the worry. Between myself, Mrs and Miss, I run 3 Clubcard/Avios accounts. If I were to enter the comp with all 3 accounts to increase my chances of winning, when comparing to a 50% conversion bonus, I am losing “£36”, and since the T&Cs say each household account or address can only win once, at most I’d get back “£100”, but this is only a net “£64”, so not worth it at all.

    Another way of looking at it is also to consider that it’s costing you £12 to enter – you may as well visit a casino if you are willing to pay for such bad odds.

  • Mark B says:

    I’ve had to convert this morning because I’m short of points for a booking. I was expecting the conversion to BA to be instant, anybody any idea how long it takes ?

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