This article is now less relevant than it was, unfortunately. I had it ready to go for a week or so, waiting for the right day. And then, before I could run it, the effective end of the 3V card bonanza was announced on Thursday.
Reader David hit serious trouble recently when he tried to buy some 3V cards in his local Tesco store. He allowed me to share his story, which I have edited slightly:
“I just thought I’d get in touch to give your readers a word of warning regarding the bulk-purchasing of 3V gift cards from Tesco. I have just got back from my local Tesco having been detained for the best part of an hour-and-a-half.
The previous day, I had bought a total of 14 cards. 11 confirmation slips had printed, leaving three cards “in limbo”. After a long chat with the customer services desk, they managed to generate the confirmation slips for two of the three cards. The remaining one card they couldn’t activate, meaning no confirmation slip. The customer services person suggested that I take the card, try it, and return the next day if there were problems. Of course the card had not activated.
This morning I returned to the store with the card and receipt in hand and went straight for the customer services desk. Tesco are very twitchy when it comes to gift cards, so the duty manager was called. “He’s just coming down”.
A few minutes later the duty manager appears, with two security guards in tow. “Excuse me sir, we believe you’re using a fraudulent card and need to talk to you out the back”. I was being escorted to their “Interview Room” (a 2m x 2m room with a table and a couple of chairs). On the walk down I asked the duty manager exactly what had given the impression that my transaction was fraudulent. He produced a piece of paper which stated something to the effect of:
To all stores, please be aware that criminals are using fraudulent cards to purchase large numbers of iPads, tablets, gift cards, etc. The cards they are using have numbers ending in xxxx, yyyy and zzzz.
yyyy is, by coincidence, the last 4 digits of my Amex Gold card.
I was invited to sit at the interview table and given a glass of water. The duty manager disappeared at this point; I didn’t see him again. The door has been propped open with a chair, and a security guard is standing in the doorway avoiding eye contact. There are several staffers walking by and almost every one of them gave my a look which said “so they’ve caught another one”.
20 minutes pass which I use to establish why the security guard didn’t make it into the police. Eventually, two police officers show up. I produced my driving license and cards in an effort to prove I am the cardholder. This didn’t seem to be enough so PC #1 turned and asked PC #2 if there was a number they could call American Express on.
“Back of the card.” I said.
Cue 5 mins of policeman on the 0845 number frustratedly entering my card number to the ask “What’s your 4-digit PIN?”. “I’m not giving you my PIN – let me speak to them”. Once I’d authenticated as myself using my own credentials (!) I explained the situation to the girl on the end of the phone who then proceeded to ask me a few further verification questions in order that she could then vouch for me. At this point I’m thankful that Amex customer service is so good in terms of waiting times and staff attentiveness. Having passed my call to the “fraud team”, the Amex customer service rep confirmed that I was the card holder and that the account was mine. Well it wasn’t enough for the police who pressed on with their line of questioning:
“Why £350 of gift cards? And why £300 the week before?”
I explained that it was essentially a ruse to gain Clubcard and MR points. They were generally disinterested. The store manager was lurking outside at this point and piped up:
“Is this a full time job for you?” “It’s starting to feel like it.” was my reply.
At this point the police seemed happy I was just an airmiles gatherer and nothing more sinister. I was “released” from “custody”.
I was still £25 down in terms of my inactive giftcard though. I now expected apologies all round and the red carpet treatment in terms of getting the issue resolved, but this was a naive assumption. The store manager was terse, rude, and was clearly still convinced I was a criminal. After all, my card ends in yyyy doesn’t it?
Cue another 20 minutes standing at the tills explaining to the store manager that he’s not “taking a £25 hit” on the replacement giftcard. “You’re not taking a £25 hit because I was incorrectly billed for this useless, inactive card! You’re simply supplying what I’ve already paid for.”
I get the impression not many staff truly understand gift cards, as was indicated by the poor gaggle of three till staff and one manager surrounding one till. I will be putting my complaint in writing to Tesco regarding my treatment from their store manager.
All in all a very unpleasant experience. I can see why they have to be vigilant and on the lookout, I get that, but the way it was handled was just awful. I walked out that store two hours after I walked in, with my replacement 3V card and activation confirmation in hand, along with a dented sense of pride.
My advice to your readers is this:
- Do not under any circumstances leave the store without an activation slip for each and every 3V card you’ve purchased.
- Be aware that someone at Tesco Corporate has issued a notice to stores to be vigilant when it comes to gift card purchases and your Gold Card ending in yyyy may have been marked.
- Be prepared to prove your identity ensuring all cards are signed and in your name. Also note that you may need to take the lead when it comes to proving your card is not a fake.
- Do not purchase more than 10 cards in a single transaction. Tesco’s till system seems to have issues with unprinted confirmations once the total passes 12 or so cards. Also ensure the checkout operator presses “Sub Total” after scanning each card to activate one card at a time rather than the whole lot at once when payment is made.”
Given the changes on Thursday, most people will not now be bulk buying 3V cards – unless they spend a lot on Amazon, pay a lot of eBay fees or have a council who still accept the cards. There is still an important lesson here, though, which is that you can never expect everything to go smoothly if you take part in schemes like this.
How to earn Avios from UK credit cards (December 2022)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
There are two official British Airways American Express cards with attractive sign-up bonuses:
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.