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The importance of Tesco to Avios

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Avios emailed most members yesterday with details of the current Tesco transfer promotion that I wrote about last week.

To confirm, there is NO transfer bonus this quarter.  Instead, you will receive an entry into a competition to win one of 200 x 9,000 Avios prizes when you convert at least £5 of Clubcard vouchers.

There was one interesting titbit in the email.

Avios wing 10

Apparently, 2.52 BILLION Avios points were collected via Tesco Clubcard in the last 12 months.

As I wrote here, 97 billion Avios were issued in total in 2013.  This means that Tesco is only responsible for around 2.5% of all Avios points issued.

Of course, a lot of those 97 billion Avios were issued to BA and Iberia flyers who collected them ‘by accident’ and will not redeem them.  Anyone who transfers from Tesco is clearly serious about using their Avios so the 2.5% number probably understates the importance of the relationship.

2.52 BILLION Avios is equivalent to 1 billion Clubcard points or £10 million of Tesco vouchers at face value.  You would assume that Tesco is paying across at least the face value of the vouchers to Avios, because other Clubcard boost deals simply would not work if partners received less.  That said, £10 million is only a drop in the ocean compared to British Airways and Iberia annual passenger revenue of €16 billion in the last financial year.


how to earn avios from credit cards

How to earn Avios from UK credit cards (July 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards:

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

We also recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (48)

  • Rich says:

    The numbers are staggering. It used to concern me that those of us who were working Avioos/Clubcard for personal gain were on borrowed time, but the scale of each scheme allows for our niche activity.

  • James says:

    I saw that too and thought: well that helps explain the lack of TATL availability 😀

  • avidsaver says:

    Avios.com are running a purchase Avios promotion with up to a 30% bonus at the moment for anyone who is interested – not me!

  • avidsaver says:

    OT – Has anyone had any Iberia Avios credited yet for the two completions that were on their website a few weeks back? I keep checking but as usual Iberia are painfully slow with crediting accounts.

    • avidsaver says:

      Oops – I meant competitions!

    • Wade says:

      I haven’t either – it’s been roughly 4 weeks, but I imagine they’re running these with typical Spanish efficiency so I expect them to be credited around the time the 90-day transfer limit is lifted

      • Andrew S says:

        Still waiting for the economist points to post… aparently there are technical problems… last time I ever do any activity for iberia points!

        • Roger Wilco says:

          I didn’t jump on that bandwagon for exactly the same reason. Rather take a lower amount of BA avios/SAS points than fight with IB…

        • Wade says:

          I like to think that, but if I can get it activated in time for the next business class avios sale…

  • andy stock says:

    How much do Tesco pay for each avios point?

  • Mr Bridge says:

    Funny enough I just noticed a change on my till receipt from Tesco.

    Under the clubcard points it says

    ‘keep collecting points to fly further in 2014’

    what does that mean then!!!!!!!

    • Sully says:

      It means stop wasting time with BA and move to Virgin, who do have availability and do have a current conversion bonus. Again.

  • RIccati says:

    The very presence of these promotions shows that BA is interested in transfers/cash from Tesco. There is a competition of some kind most of the time.

  • susan says:

    Will be interesting to see those numbers after a bonus – I know my few hundred £s of vouchers is chicken feed compared to some 3v warriors.

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