As I wrote last month, East Coast Rewards – the rail loyalty scheme – is closing on February 28th. The next day, the East Coast rail franchise passes to a Stagecoach / Virgin consortium and will start awarding Nectar points instead.
Between March 1st and September 30th, you will be able to continue to redeem your East Coast Rewards points for the existing range of rewards.
However, as you won’t be able to earn any more, you don’t want to risk being caught short on March 1st. Being 25 points short of a free ticket would be a disaster.
There is a cunning plan you can adapt to make sure that you have exactly the right amount of East Coast Rewards points. Instead of outlining it here, you should click here to read about how it works on the ‘Save East Coast Reward’ website.
Yes, there is a ‘Save East Coast Rewards’ website. You will find full details via the link above and you can follow their Twitter feed at @saveecrewards
The strength of feeling is not surprising as East Coast Rewards was (and still is, until February 28th) a fantastic scheme. If you spent a lot on rail travel (and you could earn points from bookings with any train company) you were getting a very high % of your spend back in free East Coast trips. Even spending as little as £35 would get a voucher to use the First Class Lounge at Kings Cross.
A handful of Nectar points, equivalent to 1% of your spend, does not even begin to compare.