DEAL DEAD: Register for £10 American Express cashback on £30 Amazon spend

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

(EDIT, 8pm.  Well done everyone!  We have successfully exhausted the majority of the 8,000 registrations between us in just 6 hours and the deal is now closed. 

Please do ensure that you spend £30 on each of the Amex cards you registered, even if you just buy a £30 gift card and add the credit to your Amazon account for later in the year. 

If people register for the offer but do not make the necessary spend then Amex is likely to introduce restrictions on the numbers of cards that can be registered per person in the future.  Merchants such as Amazon are also less likely to want to participate again.

If you have saved some money through this deal, please consider using our Amazon affiliate link – half-way down the right-hand margin of every HFP page – when you are making your £30 spend.  We make a very small commission.)

American Express has, literally, just launched a very generous new promotion in association with

Only 8,000 Amex cards can be registered for this offer.

The regular readers of Head for Points have around 50,000 British Airways, Gold, Platinum, Starwood, bmi etc Amex cards between them, at a rough guess, so we could wipe out this offer ourselves if we so wanted.

You will receive £10 cashback on your Amex statement when you spend £30 at before June 9th.

The easiest thing to do, to be honest, is buy a £30 Amazon gift card and add it to your Amazon account.  The money will then sit there until you buy something, with no time pressure.  There is nothing to suggest that gift cards are excluded – all that matters is that ‘’ appears on your card statement.

You can register every Amex-issued Amex card that you hold.  Lloyds / MBNA / Barclays and Amex supplementary cards seem to register OK.

Whilst the offer is advertised in a way which promotes Amazon’s fashion pages, ANY £30 purchase from the UK site will qualify for the cashback.

Amazon 10 credit

This is what you must do IMMEDIATELY to ensure that your cards are in the first 8,000 to register:

Step 1:  You can see details of the offer and the rules here on the website  If the page is slow to load due to demand then skip to Step 2.

Step 2:  Visit this page and register your American Express card details

There is no rush to do Step 3 – once registered, as long as your purchase is completed by June 9th, you will get the cashback:

Step 3:  Visit and spend £30 in one transaction.  If you want to buy a £30 e-gift card, go to the Amazon UK gift card store here and have one emailed to yourself.  There is a link in the e-gift card email which allows you to instantly add it to your Amazon balance.

That’s it.  Please get onto this ASAP if you want to take part, because all 8,000 will disappear very quickly once this offer reaches hotukdeals, moneysavingexpert etc.

The Amazon links in Step 3 include our affiliate details, and Head for Points will receive a small referral commission on anything you buy.  Thank you for your support.

(Thanks to JT)

My review of the Crowne Plaza London Kensington hotel
Earn Avios via Clubcard testing new products for BzzAgent

Click here to join the 15,000 people on our email list and receive the latest Avios, miles and points news by 6am.

Double Rewards
Amazon ad
AMEX Gold 20,000 bonus points
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.


  1. Mike S says:

    Thanks for the heads up Rob, just purchased 2 gift cards

  2. Tariq says:

    Thanks Rob and JT. Registered just before 7pm for my 2 cards. Going to buy some gift cards now! Waiting on some free amazon vouchers from car insurance and the Aviva life insurance offer so perfect timing.

  3. BD701 says:

    Registered this afternoon and just purchased £30 of gift card with your link.

    Instantly received an e-mail from Amex confirming I had purchased something from Amazon.

    Thanks very much Raffles 🙂

  4. Modern Day Sinbad says:

    All gone now. Just tried to register an Amex I found down the back of the sofa :o)

  5. Christian says:

    My Small Business Gold Amex worked.
    I registered and spent on three cards, got my three congratulations emails and now feel greedy and guilty.

  6. Mr Bridge says:

    thanks rob, 7 cards enrolled, all spent via HFP link
    £10.50 coming your way.

    i hope you got all 8000, that would be a cool£12k …well deserved too.

    • That isn’t going to happen! If I was after the money I would have hold people to buy a gift card NOW instead of reminding them that they could wait until June 9th and there was no rush. The Amazon cookie is only 24 hours so I only get something on immediate purchases.

      • No you just used the word IMMEDIATELY in capitals directly below the banner and then any mention of Amazon and links to them (not just the banner) is with the HFP affiliate link. Nicely done…

        • No he was perfectly clear!

        • Danny says:

          Move on Adam…..

        • Fenny says:

          It’s easy enough to set up your own bookmarks on your browser bar and click on that. I have one each for the UK and US sites, as Amazon is my go-to shopping place.

  7. £180 of Amazon credit for £120! Thanks Rob!

    Confirmation emails arrived immediately after purchase, and the credit will just sit on my account until used (which won’t take long!)

  8. Wyvern says:

    Thanks Rob!

  9. If you got the successfully registered page you have nothing to worry about. You can just phone Amex if the £10 credit doesn’t appear and they’ll set you right.

  10. NickC says:

    Hmm! Registered my own Amex plus my wife’s supp. yesterday – both were acknowledged as successful. Used both this afternoon for £30 gift cards, but only one “Congratulations” e-mail (came through within minutes). Nothing from the same transaction with the supp. card – should i be worried?
    [Great offer – many thanks to HFP!]

    • Sounds like mine (above).

      Look in your Amazon ‘Orders’ section & you’ll probably find that your second order is sitting there waiting to be finalised, automatically detected as dodgy duplication (whilst Amazon get round to OK-ing it).

  11. A little bit disgusted at those that registered on all 4,5,6,+ amex cards – hardly fair for the rest of us. Used to have a great deal of respect for this site and it’s users, now not so much.

Please click here to read our data protection policy before submitting your comment.