Is BA’s new Club World catering essentially a big con?

Links on Head for Points pay us an affiliate commission. A list of our partners is here.

If you are flying to London from Hong Kong in Club World today, you will have received the ‘new’ Club World meal service for the first time.

This was, as you may remember from the glossy British Airways launch event last year, to be provided by Austrian group Do&Co.  Do&Co is the gold standard of airline catering, and is the reason why Austrian Airlines business class has such an outstanding reputation for its food.

The new Club World meal service is being added to additional routes as the weeks go on.  Whilst I had heard a few reports about poor quality, it wasn’t clear to me why.

A crew member on Flyertalk has now spilled the beans.  Apart from New York JFK, the food is generally unchangedApart from New York JFK and the odd outstation, the primary food provider remains Gate Gourmet and not Do&Co.

British Airways Club World catering

“The same food arranged differently on new china” is how the crew member describes it.  It is worth noting that this poster is a respected and long-serving member of Flyertalk.  He also feels let down, because even cabin crew did not have this explained to them during the training process.  They were also expecting to be serving food of the New York JFK standard on other routes.

(Remember that a photo from a crew training session posted online showed Bollinger champagne being served.  Good luck tracking that down.)

He also claims that the amount of food loaded has also been decreased in recent weeks as a % of passengers booked, so there is less chance of being able to have the first choice of food.

Now, the more cynical among you may not be surprised by these ‘allegations’.  (Are they ‘allegations’ really?  It is a statement of fact that Gate Gourmet remains the food supplier and there is little sense that much has improved in terms of quality.)   However, with all the talk of “£400m investment” (a sum now increased to £600m) you would have expected something to be delivered.  It seems not.

Another cabin crew member I contacted has confirmed the story. That person did feel that there had been a little improvement over what Gate Gourmet was previously providing but that the JFK route food used in all of the PR is far superior.

I also heard an interesting story about why Club Europe catering is being changed again.  I would like further corroboration on this before I write about it, so if you work for BA and know what I am talking about then drop me an email just to reassure me.  ‘Seven’ is the magic word I believe ….

Some good news on the bedding though

The roll-out of the new The White Company bedding is continuing, albeit at a snails pace.

From 21st February, it will be available on:  Atlanta, Dubai, Hong Kong, Washington, Houston, Kuwait, Los Angeles, Johannesburg, Philadelphia, Riyadh, San Diego, Seattle, San Francisco and San Jose.

(Want to earn more Avios?  Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)

REMINDER: Get exclusive benefits on luxury hotel bookings via Head for Points
Bits: Virgin Atlantic one day Valentine sale, feedback on Avios from Midpoint, use Lufty miles for Tesco vouchers
Click here to join the 13,000 people on our email list and receive the latest Avios, miles and points news by 6am.

Amazon ad
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.


  1. I flew BA first a380 from LHR to JNB on a 241 last week and an hour into the flight we lost power and IFE for the 4 seats down the right hand side of the first cabin (we were seated in 2k and 3k). The power never came back. Full cabin so we were just stuck with no power for the remaining 10 hours of flight.

    The crew were excellent given the situation and did their best but the experience was ruined. No lights, no power to charge devices, couldn’t recline our seats so the crew had to manually recline the seat either fully upright or flat.

    The service manager made us fill out a customer relations card and said someone would be in contact but we haven’t heard anything from BA yet. No status with BA at the moment and we’re flying back in club world in a couple of weeks.

    Does anyone have any experience with BA customer relations and how they might handle this situation?


    • New Card says:

      I wouldn’t expect BA to be proactive in compensating you…
      For IFE/service issues of this nature in First I would expect BA’s Customer Service team to be able (and, eventually, willing) to offer around 20k Avios as compensation through the Customer Service team – this will take a bit of moaning…
      If you think it would help your complaint you can send a Subject Access Request to BA (they usually respond quickly) and this way you will receive a copy of whatever notes the service manager submitted to head office about the failures. Good evidence to be armed with when complaining, if nothing else.

    • Flew last week? Haven’t heard anything? Give it 6 to 8 weeks…

      Yes, even for an F passenger. No, it isnt what it should be. Yes, 2 months is a realistic time frame.

      If you hear back sooner you got *lucky* – you just get to start the negotiations earlier.

    • I’d query how you handled the situation. Did you look for a seat in biz (or even WTP) You could easily have been served F drinks etc but ‘enjoyed’ a more comfortable seat (or bed) in the circumstance….coupled with IFE of some description (and power).


    • Could it even be fraud? A legal view would be interesting.

    • A number years ago in F we received 50000 avios each for flying in an old style config. This is the level I’d be satisfied with, but my expectations these days would be less. 20,000 maybe?

      • New Card says:

        You are probably right – we received 20k for a service-related complaint but it wasn’t as bad as this example.

    • Contacted BA via twitter and got a very quick response for more details and a phone call shortly after. We were both offered a good amount of Avios as compensation which we accepted. Their social media team seems very good and overall happy with the outcome.

    • Initially they will ignore then deny there was an issue warranting any compensation then a lengthy delay and finally if you’re lucky you’ll be offered some miserly sum in vouchers. NOT what they used to be

    • carol haraldsson says:

      They will have someone call you and apologize but they wont compensate you. I flew two weeks ago from Muscat to London in Business Class and just as breakfast was served I saw a cockroach climbing up my window and had to smash it! The crew were lovely and submitted an incident report right there and then. Customer relations just called me (20 days post flight) and said sorry–no compensation for cockroaches in business class and that is that. So so sad British Airways–going to fly elsewhere now.

  2. New bedding on Tokyo by June? I hope so…

  3. So, my question is. Why would someone pay the premium for BA when you can fly gazillion airlines with superior business/first class experience?

    Even when I am flying for business and the company is paying for it, I have a choice to take multiple different carriers. I have never booked BA. There are only 4 seats per flight so surely it can’t be only points, so there must be a lot of people who are actually paying BA for that.

    • Quark999 says:

      Simple really. Direct non-stop flights from LHR. There’s usually BA and the “national carrier” option of the destination country, or convoluted connections through someone’s hub. So I’d like to see those “gazillion” other airlines that fly non-stop to where I need to go…

    • Mr(s) Entitled says:

      All things being equal BA would not be my first choice. All things are rarely ever equal.

    • Just wondering why you would subscribe to these BA threads ,if you never fly them ?

    • I fly BA because of Price.

      I’m doing INV-LHR-LCY-JFK-ORD (and return) in J in a couple of months for ~ £1350 using a mix of BA and AA/

      Not one airline is offering ex LHR for anything like that price (or close to £1600 allowing for the positioning flights)

      IN January I did INV-LHR-JFK return in F positioning flights for £2k. Again no other airline was offering anything similar

      Is BA J and F the best there is no of course not but it is not as bad as some make out.

    • I think that’s a sensible question.

      For me points & 241 work well, never had a problem getting what I want but I tend to plan ahead. Coming from the outer reaches of the UK connecting in LHR is ok but I’ve used the ME3, although ex EU proves more difficult without the regular London connections.

      I don’t wear BA tinted specs, but balance cost, convenience and expected levels of service.

      • Using 241 is totally understandable, it’s not paying cash though.

        • I’ve never paid cash for BA J & F, only points. I have paid cash for J and F on ME3 from the UK but found the layovers less than ideal to the far east.

          As I said ex EU doesn’t work for me. Cost v Convenience when maximising the number of days in a final destination (plus the expense of the positioning flight and hotel). Two days travel at the start and end of a holiday isn’t worth the saving to me.

        • Also my travel is both east and west

    • There isn‘t a lot of airlines flying to the US who have a better product consistently. It‘s only a recent development that airlines have a better on board product on even some aircrafts, but you could still end up on an aircraft with worse seats, especially in First.

      The second reason is the price. Lufthansa has the better seat, pre-flight service, and a more consistent service on board. But it‘s 2000 Euros more expensive with fewer US destinations than BA.

      I guess it‘s different to Asia, but that is not where I‘m flying to.

  4. This in a nutshell is why I only use BA for point redemptions and never cash.

  5. I tweeted BA last night asking them to justify charging £343 for the 40 hop from LHR to MAN in September (so hardly last minute). Their response was that they are sorry I am unhappy with their prices. No explanation for the culling of the service and charging £1.70 per mile flown!

    • Why would they explain the price?? It is what it is, even if it doesn’t make sense, so find another flight/airline, or book BA anyway. It’s either the genuine price due to demand on that flight and date, or it’s an error that’ll rectify itself in a few days. Either way they don’t have to justify the price/service, so vote with your wallet and let the market decide.

      Booking flights isn’t a version of ‘Let’s Make a Deal’ – it’s take it or leave it.

    • You could have got a walk-up train fare for £80ish return (off-peak). You chose to fly and pay that price. There must have been a reason… BA is just tapping into that whatever that reason was. Welcome to the free market, it’s how the world works.

    • Get a train! It would be much quicker when you factor in transfer to/from airport. Also conserably more environmentally friendly. And cheaper. Seems a no brainer unless I’m missing something!

  6. We flew CW recently, no amenity bag, 1st & 2nd meal choices not available. Stewardess didnt even bother to offer any alternatives like a WT sandwich, pretty appalling.

  7. I’m not going to say I look forward to the food (it’s BA, remember the Brits’ idea of food is something useful, not something nice), but new bedding will certainly be an improvement.

    • “The Brits’ idea of food” ?! This is a British blog you know.

      • +1. Somewhat of a backward and incorrect view of our tastes and food expectation. I thought I was on a different site for a moment….

    • Anthony Dunn says:

      Really?! A regrettably cliched, stereotyped and inaccurate response. Other than in Italy, I have been served bad food in every country across Europe at some point or other.

      • I have had bad food in Italy on a number of occasions. There are thousands of places where you can get bad food aimed at tourists.

        • Pieretto says:

          As an Italian living in UK, I agree with your comment. You can also find excellent food in UK. It’s up to us to do our research in advance (when possible) via web or (in my opinion always the best option) asking a local.

    • Ahahaha, troll

  8. Did anyone watch the Channel 4 documentary on Singapore Airlines new First class suite? BA arent even close to competing with it. I also watched an old Heathrow documentary which included the first BA 787 flight to KUL – the flight delays were comical, and BA made a big deal of the afternoon tea service which isnt even served on the KL flights (in and out are overnight flights).

  9. We flew CE to Barcelona on Saturday. Had the ‘afternoon tea’ service. The cake was inedible and sandwich fingers dry and curled up. We had nearly reached the Pyrenees when they finally served us drinks (in row 10). When collecting the trays back up I noticed that almost all the food remained on trays. When will BA get the message?

    • Be careful what you wish for. The message BA will take from left over food is that clearly customers aren’t hungry during the afternoon so they can cut back on the catering even more

    • The trick with afternoon tea service is to order a special meal!

      • You can’t order special meals short haul.

      • I did.. but on a different flight! We were in fact offloaded from our original flight (to LPA) after our son had a nosebleed as we taxied.. and BA refused to fly us until he had been ‘incident free’ for 2 hours. So after a brief visit from a paramedic, we spent 6 hours in various Heathrow lounges before travelling onto LPA via BCN.

    • When people start recognition of the reality of what they offer in 2018 and move their bookings elsewhere

  10. This is a shame if true as comments on BA soft product looked as if they were turning a corner at one point. Perhaps this is just a delay caused by problems filling Gatwick slots with charters and they’ve temporarily diverted resources and will continue the roll out in September. Curious to see what the ‘seven’ refers to…

    ‘Booking flights isn’t a version of ‘Let’s Make a Deal’ – it’s take it or leave it.’ @JAXBA In some quarters bartering is still alive.

    • you can barter with an airline?

      really? which airline is offering “Buy now or Best Offer” ?

  11. Simple answer to the headline is yes if you’re lucky or straight theft if you’re not and they haven’t bothered to load the food you’ve paid for of whatever quality

Please click here to read our data protection policy before submitting your comment.