Habtoor’s three Marriott-managed Dubai hotels are rebranded by Hilton
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We recently wrote how the St Regis, Westin and W hotels at Al Habtoor City in Dubai were to be deflagged on 31st July.
From yesterday, Hilton is now operating the hotels – although I doubt the signs have been changed yet.
The St Regis becomes ‘Habtoor Palace Hotel, part of the LXR Hotels & Resorts collection’ – the hotel site is here
The W becomes ‘V, part of Curio Collection by Hilton’ – the hotel site is here
The Westin becomes Hilton Dubai Al Habtoor City – the hotel site is here
LXR is a new Hilton brand. It is designed to be a home for independent luxury hotels who want to join the Hilton ‘system’ whilst still remaining outside Hilton control.
There are now THREE Hilton brands for independent hotels:
LXR – for five star properties
Curio – for four star properties (Ibiza reviewed here, Boston reviewed here, Hamburg reviewed here)
Tapestry – for three star properties (Washington DC reviewed here)
I am very positive about these moves because they are attracting very good hotels. I was very keen on The Graham in Washington. We were also back at the Reichshof in Hamburg last month which is much improved on its chaotic opening which I reviewed.
Whether this can be enough to save the Al Habtoor City hotels, which suffer from a blighted location next to Sheikh Zayeed Road – see photo above – and chronic over-development, is a different question.
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How to earn Hilton Honors points and status from UK credit cards (April 2025)
There are various ways of earning Hilton Honors points from UK credit and debit cards. Many cards also have generous sign-up bonuses.
There are two dedicated Hilton Honors debit cards. These are especially attractive when spending abroad due to the 0% or 0.5% FX fee, depending on card.
You also receive FREE Hilton Honors status for as long as you hold the debit cards – Gold status with the Plus card and Silver status with the basic card. This is a great reason to apply even if you rarely use it.
We reviewed the Hilton Honors Plus Debit Card here and the Hilton Honors Debit Card here.
You can apply for either card here.
SPECIAL OFFER: Until 30th April 2025, the annual fee on the basic Hilton Honors debit card is halved from £60 to £30. The sign-up bonus is also easier to earn – you need to spend £1,000 either in the UK or abroad within three months. The usual bonus rule requires you to spend the full £1,000 outside the UK.

NEW: Hilton Honors Plus Debit
10,000 bonus points, Hilton Gold status and NO FX fees Read our full review

NEW: Hilton Honors Debit
2,500 bonus points, Hilton Silver status and 0.5% FX fees Read our full review
There is another way of getting Hilton Honors status, and earning Hilton Honors points, from a payment card.
Holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card. It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.
We reviewed American Express Platinum in detail here and you can apply here.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review
You can also earn Hilton Honors points indirectly with:
- American Express Gold (20,000 bonus Amex points)
- American Express Rewards Credit Card (10,000 bonus Amex points)
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
and for small business owners:
- American Express Business Gold (20,000 bonus Amex points)
- American Express Business Platinum (50,000 bonus Amex points)
The conversion rate from American Express to Hilton Honors points is 1:2.
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