From yesterday, Hilton is now operating the hotels – although I doubt the signs have been changed yet.
The St Regis becomes ‘Habtoor Palace Hotel, part of the LXR Hotels & Resorts collection’ – the hotel site is here
The W becomes ‘V, part of Curio Collection by Hilton’ – the hotel site is here
The Westin becomes Hilton Dubai Al Habtoor City – the hotel site is here
LXR is a new Hilton brand. It is designed to be a home for independent luxury hotels who want to join the Hilton ‘system’ whilst still remaining outside Hilton control.
There are now THREE Hilton brands for independent hotels:
LXR – for five star properties
Tapestry – for three star properties (Washington DC reviewed here)
I am very positive about these moves because they are attracting very good hotels. I was very keen on The Graham in Washington. We were also back at the Reichshof in Hamburg last month which is much improved on its chaotic opening which I reviewed.
Whether this can be enough to save the Al Habtoor City hotels, which suffer from a blighted location next to Sheikh Zayeed Road – see photo above – and chronic over-development, is a different question.
How to earn Hilton Honors points and status from UK credit cards (February 2024)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses.
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.
Virgin Money is offering double points on spending until 14th April (£5,000 cap) to new customers when you apply for the Virgin Atlantic Reward+ Mastercard. Click here to learn more.
You can also earn Hilton Honors points indirectly with:
- American Express Gold (20,000 bonus Amex points)
- American Express Rewards Credit Card (10,000 bonus Amex points)
and for small business owners:
- American Express Business Gold (20,000 bonus Amex points)
- American Express Business Platinum (40,000 bonus Amex points)
The conversion rate from American Express to Hilton points is 1:2.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)