Maximise your Avios, air miles and hotel points

Where you targeted for an American Express ‘£25 off £40 at Amazon’ promotion?

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For a couple of years, Amazon has been offering a £15 discount on a £25 spend for anyone who links their Amex Gold or Amex Platinum card to their amazon.co.uk account and part-pays with Membership Rewards points.

It is still working – I did it on Saturday for my wife.  This is what to do:

Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website (ignore the ‘£25 off £40’ offer described on that page)

Buy £25 of items on amazon.co.uk (these MUST all be sold by Amazon and not third party merchants, and excludes digital content and gift cards)

IMPORTANT:  Items must be purchased in a single order and shipped at the same speed to a single address

You MUST select your Membership Rewards-earning Amex card as your payment card (you cannot use gift cards or any other payment source)

Part-pay for your order using Membership Rewards points.  The sneaky option is to redeem just 10 points for a 5p discount.  This saves you ‘wasting’ MR points on a low value redemption.  You will only get 0.45p per point and you shouldn’t waste more than 10 of your valuable points on such a poor deal.

Do NOT add the code at this point.  Click ‘Use This Payment Method’ and continue to the final payment screen.

Enter code AMEX16SWP at check out (the code must go in after you have selected part-payment with your Membership Rewards-registered card) – do NOT use AMEX25SWP which is the targeted £25 offer

As can see from the landing page above, there is also a TARGETED version of this offer doing the rounds.  8,400 people can save £25 on a qualifying purchase of £40.

Only one HfP reader has told me that they received an invitation.  If you are spending £40, try out the £25 code to see if it works – it is AMEX25SWP – but if it fails then AMEX16SWP should work if you’ve never used it before.

If you make your purchase via this Amazon link (click), Head for Points gets a small commission on your purchase and it helps keep us ticking over.


Want to earn more points from credit cards? – April 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (105)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Wally1976 says:

    Pretty sure they can’t I’m afraid.

  • Shoestring says:

    Doesn’t surprise me. Now do all that on 5 a/cs 🙂

    Ie £15 off £25 twice per a/c and £25 off £40 stacked on top.

  • Alan says:

    Managed to get them to combine once but then went to pick a different item and can only get the £25 off £40 to work. Still decent, means two echo dots for the price of 1!

  • Phil says:

    I’m getting “promotional code expired” when I tried to use the Amex Amazon discount codes this morning. :-/

    • Alan says:

      I got that last night but then tried again and it worked for 25 off 40. Could get 15 to stack briefly but then didn’t work after I changed delivery address.

      • Shoestring says:

        That’s the point you need to run CCleaner and log in again – the offers will still be in your a/c. That’s how I managed to get round the ‘disappearing’ offer – there one minute at checkout, gone the next.

        So you’ve still got a £15 off £25 available to you, methinks.

        • Alan says:

          Tried on a different PC today and sadly still saying expired. TBH pleased to have got the £25 off yesterday, nice surprise 🙂

  • Russ says:

    We seem to be receiving more spammers than usual…..

  • Alan says:

    Lol think they’re a bot, Harry 😉

  • Graham Walsh says:

    Just seen the offer on my account. Ordered a bottle of Hendricks and some coffee pods. Neither will go to watse 🙂

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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