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Last day for Hilton’s UK, Europe and Middle East hotel flash sale

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Hilton is running a flash sale on rooms in the UK, Europe, Middle East and Africa.  The sale home page is here.

We never got around to covering this last week, amongst all the coverage of the new British Airways Club Suite and the changes to American Express sign-up bonuses.  Apologies.  However, you still have today to book.

Here are the terms:

book by Monday 25th March

stay on any weekend until 8th September 2019 (Fri/Sat/Sun nights except in the Middle East)

all bookings are pre-paid and non-refundable

some hotels may have midweek dates available at sale prices

The discount is up to 25% off Best Available Rate.  Because these rates are non-refundable, you should really compare them with the standard Advanced Purchase Rate.  As this is usually just 10% or so below Best Available Rate, the sale should still offer a saving.

Remember that Hilton Honors is offering 2,000 bonus points per stay, which I value at £6-£7, until 5th May.  Full details of that offer, and the registration link (you MUST register before your stay), are in this HfP article.

The home page for the Hilton flash sale is here.

How to earn Hilton Honors points and status from UK credit cards

How to earn Hilton Honors points and status from UK credit cards (June 2024)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points and they come with generous sign-up bonuses. You can apply here.

You can also earn Hilton Honors points indirectly with:

and for small business owners:

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

Comments (164)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Grant says:

    Rob, any plans to cover the Apple Credit Card that was announced today? US release ‘this summer’ but I don’t see any details of when it will hit the UK.

    • Mikeact says:

      No point.

    • Shoestring says:

      understood but ‘hard cash in return for spending’ will only ever be a fixed percentage of your spend – whereas Avios points (for example) can at times be worth many multiples of their face value.

      Eg a face value 1p Avios point can work out to be worth 4p or so when you need that flight and cash prices are sky high – but there’s still a reward flight available!

      • Chris L says:

        I agree but for many it’s “ifs and buts” vs cold hard cash. I doubt most consumers who follow a blog such as this manage to achieve 1p per Avios value. You’re only going to do so really if you’re redeeming for business class or above, aside maybe from peak times, granted.

      • Chris L says:

        Sorry I meant “…most consumers who DON’T follow…”

      • BJ says:

        £25,358.46 for 2 pax one way in flexible first EDI-HKG on Christmas eve when I must travel. I paid under £1k + 75k avios with a 241. Also used avios to BKK on same date last year in CW when even economy was over £1500 return. Doubt you’ll see me near an apple card so long as an avios card remains.

      • BJ says:

        Correction to my 22.11 xomment: should read 120k avios for peak first, was thinking of my default off peak CW redemptions which are 75k.

    • Optimus Prime says:

      But a card with those benefits and no fees is not sustainable in the UK market, is it?

    • Rob says:


      • Symon says:

        This is the sort of problem old media has; failing to keep up with new tech. Apple has massive clout, and Sachs isn’t some two-bit operation. This card will no doubt come to the UK (less sure about mainland Europe), you should be at the front of covering this Rob. Just Saying…

        • BJ says:

          The problem is the Apple brand is on a slippery slope because they are failing to keep up with new technology. Reason for their interest in such things as credit cards is because the know they are fighting a losing battle on the tech front. I suspect they will be another Nokia within a decade.

  • Spurs Debs says:

    Oh I’m going to look at that … any excuse for a spa treatment !

  • Shoestring says:

    Don’t forget the big wins. You might be focused on points & flights – but some of the really big wins are on pensions & ISAs. Points might be a hobby but points = money.

    Get another £40K into your pension, if at all possible. Before the end of the tax year. That’s the very best big win in my humble opinion.

    Mission success.

    • Shoestring says:

      so a £40K contribution for a basic rate taxpayer must be worth 800,000 Avios points

      for a higher rate taxpayer, considerably more 🙂

    • Rob says:

      If you’re earning so little that you get the full £40k allowance then you don’t earn enough to put away £40k ….

      The only reason I think I should stick HFP into a corporate vehicle is that I could reduce my salary to exactly £40k, pay the entire lot into my pension and have zero tax liability.

      • Jimbob says:

        Not entirely true, with the joys of a db pension you can earn less than £100k, yet have “pension growth” of more than £40k per year, and get hit by a marginal tax rate of 80%.

        Think I may have gone off topic though…

        • Alan says:

          Haha – it gets better – move from earning £109k to £111k by doing £2k of non-pensionable extra work to cover a gap and you can get a nice £9k+ tax bill, marginal rate 475% or thereabouts. All on a theoretical benefit that you’ll lose about 25%+ of by taking earlier than State Pension Age…

          (OK I’ve gone even further OT but couldn’t resist!)

        • Matthew says:

          Would you mind explaining for me?! Are you talking about the LTA? Thanks

      • FlyingChris says:

        “So little” being under 150k…?

        • Rob says:

          £150k is £90k net. I doubt anyone on £90k take-home is putting £40k into a pension unless they have substantial savings to top-up their day to day spend.

        • Charlieface says:

          Sorry mate, anyone on 150k paying the full 40% really isn’t doing their homework.
          (For reference I’m on less than 10% of that at the mo)

  • Benilyn says:

    OT: London to Maldives redemption in business, any ideas? BA impossible to get. Looking for March 2020.

  • BJ says:

    See above…

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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