Maximise your Avios, air miles and hotel points

How American Express Membership Rewards members can buy frequent flyer miles for 50% off

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

One of the lesser known features of the American Express Membership Rewards programme is the ability to buy up to 10,000 Membership Rewards points per year for 1.5p each.

This facility is mentioned on the Amex website here – scroll down to Clause 3 – although it does not mention the price.

Note that a lot of Amex call centre agents will never have done this and may deny it can be done.  You should persevere – see the comments below for proof that it does still work despite what you might be told.  Some people suggest that online chat works better than calling.

Over the last few years, pretty much every airline and hotel programme has brought in a ‘buy points’ option.  This is not surprising – it is easy money for the programme, and they are still charging you more than the marginal cost to them of redeeming the points.  Etihad, one of the last few hold-outs, finally started selling miles in 2017.

Since American Express is willing to sell Platinum and Preferred Rewards Gold cardholders additional Membership Rewards points, you can use this method to buy yourself airline points for a discount on the price charged by the programme itself.

This method has got more attractive over the last couple of years for those airlines who sell miles priced in US$ or Euro, since the fall in Sterling has made them noticeably more expensive if bought direct.  American Express sells you Membership Rewards points priced in £ so that cost has remained constant.

(Of course, many airlines have mileage sales which bring down the price below what you will pay using this route.  Don’t use this method to buy miles speculatively which you don’t plan to use immediately.)

Buy Membership Rewards points

This method does not work for hotel programmes, based on my maths.

Let’s take a look at a few examples, based on the points you get from converting 10,000 Membership Rewards points which you have bought from Amex for £150:

UK airlines:

Avios – 10,000 Avios costs £175 directly (see here), you save £25

*Virgin Flying Club – 10,000 miles costs £165 directly (see here), you save £15

Other airlines:

Alitalia – 10,000 miles costs £216 directly (€250, see here), you save £66

Asia Miles – 10,000 miles costs £230 directly ($300, see here), you save £80

Delta SkyMiles – 10,000 miles costs £269 directly ($350, see here), you save £119

Emirates Skywards – 10,000 miles costs £230 directly ($300, see here), you save £80

Etihad Guest – 10,000 miles costs £154 directly ($200, see here), only a marginal £4 saving at the current exchange rate

Finnair Plus – 10,000 miles costs £112 directly (€129, see here), no saving at current exchange rate

Flying Blue – 10,000 miles costs £238 directly (€275, see here), you save £88

SAS EuroBonus – 10,000 miles costs £320 directly (€370, see here), you save £170

Singapore Airlines – 10,000 miles costs £307 directly ($400), you save £157


*Hilton Honors – 20,000 points costs £153 directly ($200, see here), only a marginal £3 saving at current exchange rate

*Marriott Bonvoy – 15,000 points costs £144 directly ($187.50, see here), no saving at current exchange rate

*Radisson Rewards – 30,000 points cost £162 directly ($210, see here), you save £12

Note that the programmes marked with a * are currently selling points at discount, so there is no advantage to going via American Express.  Click on the ‘see here’ link for details.

This method also gets around arcane rules in some programmes.  Singapore Airlines, for example, only lets you buy miles directly if you are are about to redeem and already have 50% of the miles you need. The Amex points purchase route avoids that.  This method also gets around any annual caps on the amount of miles you can buy directly.

(Want to earn more miles and points from credit cards?  Click here to visit our dedicated airline and hotel travel credit cards page or use the ‘Credit Cards Update’ link in the menu bar at the top of the page.)

Comments (11)

  • Maxine Chivers says:

    I used to have an American Express Gold Charge Card. I phoned up American Express to buy up to 10,000 miles. They wouldn’t let me. Now I haven’t got that anymore. I have got a British Airways American Express that costs around £195 a year. I asked to buy some miles and again they said no.

    • Chopin says:

      I have a gold charge card as well and tried last week. They do not offer me in the first place, but I let the agent speak to their manager, then she back and agree to proceed with the MR purchase.

  • Annabelle says:

    Never knew that thanks Rob. Short on some miles for upcoming redemption may be needed. How do you process that? Logged into gold card account and can’t see how to buy more points. Any idea how long points take to credit? Thank you!

  • Guy says:

    I phoned and asked this week and was told by a UK agent it’s no longer offered so I assume either the agent was wrong or the website is out of date?

    • Chopin says:

      I called them last week and the agent said the same thing and offer no reason. I let the agent speak to their manager to reconsider it. After 5 min she back and agree to do it. 150 for 10,000 MR.

    • Steve says:

      Never had a problem with amex online chat when buying points, phone route has been hit and miss, usually the other way around for almost any other query in my experience

  • Roy says:

    I think you’ve got the sense of the hotel points comparisons backwards, Rob. If you can get 30,000 Radisson points for £150 through Amex versus £162 direct, that’s a £12 saving, whereas Marriott (paying £150 through Amex when you could have paid £144 direct) is no saving at all.

    • Rob says:

      Doh. Will teach me to update articles whilst trying to entertain the kids at the same time!

      • The Savage Squirrel says:

        Easy. Give them points redemption calculations as extra maths tuition. Two birds, one stone and all that.

  • Russ says:

    Drat I forgot about this. Thanks Rob.

  • Sarah says:

    Thanks Rob…useful to know!