Regular readers may remember the strange case of the recent American Express cashback offer with watch manufacturer Bremont.
Many cardholders were given a very attractive offer of £400 cashback on a £500+ purchase if they used their American Express card. Given the price of Bremont watches, this was not as generous as it sounds but that is beside the point ….
Readers who took up the offer at Bremont stores in London had no problems. The cashback appeared quickly as promised. However, readers who ordered online did NOT get their money.
This is because Bremont was processing online orders via a third party payment aggregator. The ‘merchant’, as far as Amex was concerned, was the payment aggregator, not Bremont.
Purchases handled by payment aggregators such as iZettle and Stripe are blocked from Amex cashback transactions because the Amex IT system does not know who the underlying merchant is. The rules of the cashback deals always contain this line:
“Offer does not apply to spend on other Cards you might hold and is not valid for transactions made using Payment Aggregators.”
However, American Express had specifically said on their website that purchases on the Bremont website WOULD qualify.
These two statements were contradictory but – as the customer had no way, at all, of knowing in advance that Bremont used a payment aggregator – the latter claim, that purchases via the Bremont website DID count, would clearly seem the overriding one.
This problem has now reared its head again.
A reader got in touch to say that he had been targetted with an American Express cashback offer of 15% back at mattress retailer Brook & Wild. You may have this deal yourself as it is still active.
You can guess what happened …..
The reader made a sizeable purchase with Brook & Wild …
… after reading on the ‘Offers’ page of the Amex website that website purchases counted for cashback ….
… which was processed by Brook & Wild using the Stripe payment processing system …
… which is what appears on the reader’s Amex statement …
… and so American Express has not paid the 15% cashback
American Express suggested that the reader contact Brook & Wild and ask them to refund the original payment and process the transaction again directly. Brook & Wilde responded by saying that Stripe is their ONLY online payment processing method. This means that this American Express cashback offer is totally unusable, according to the rules.
But there is some good news ….
I raised this issue with American Express this week. This is that they told me:
“I …. can confirm that we always honour all cashback offers. When payments are made through an aggregator, the cashback takes a little longer to process. We’re currently processing the Bremont ‘spend £500, get £400’ cashback transactions for purchases that were made via an aggregator.
With regard to Brook and Wild, again, these payments were made via an aggregator, so will take longer to process. But again, Cardmembers can expect their cashback to appear within the 90 day period outlined in the T&Cs.”
The Bremont offer is actually now over the 90 day period outlined in the T&C’s (it ended on 16th June so all cashback should have been credited by mid September) but I will give American Express the benefit of the doubt for now.
The good news is that we have it in writing that Amex is ignoring the part of its rules which involve payment aggregators, at least on the merchant side (I still think they would refuse to pay up if you used PayPal to order, linked to your Amex).
The bad news is that you may well have to wait the full 90 days from the end of the offer – which could be five months or more from when you made your purchase – to get your cashback. But it will come ….
PS. If you missed it, take a look at our recent article on the top 10 reasons why I think you should get an American Express Preferred Rewards Gold credit card.
Want to earn more points from credit cards? – May 2021 update
If you are looking to apply for a new credit or charge card, here are our May 2021 recommendations based on the current sign-up bonus.
If you have your own business, don’t miss our EXCLUSIVE offer on the Capital On Tap Business Rewards Visa card, worth 29,900 Avios. See below.
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the other top current deals:
British Airways American Express
5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review
British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 points bonus and the most generous non-Amex for day to day spending Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers.
Until 20th May 2021, you can receive a sign-up bonus worth 29,900 Avios with the Capital On Tap Business Rewards Visa credit card. This offer is exclusive to Head for Points readers. Click here to learn more.
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review
British Airways Accelerating Business American Express
Earn both Avios and BA On Business points with your business spending Read our full review
Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review
Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history. By recommending credit cards on this site, I am – technically – acting as a credit broker. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.