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Get a 50% bonus on Heathrow Rewards points transfers to Avios – worth it?

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Heathrow Rewards, the loyalty scheme for shopping at Heathrow, has launched a 50% bonus on transfers to Avios points.

In my mind it feels as it these transfers are a regular occurance.  However, whilst we have seen them for other partners over the last year or so, there has not been an Avios conversion bonus since August 2017.

The slightly odd timing here – given that no-one is actively adding to their Heathrow Rewards balance at the moment – makes me think that this is an Avios initiative rather than a Heathrow Rewards one. 

Heathrow Rewards

The offer allows Avios Group to get some money in from Heathrow to support the IAG coffers.  It is possible that we may see similar bonuses from American Express, Tesco and HSBC in the near future if IAG has told Avios to get out and raise as much money from partners as it can.

The offer only applies to transfers to British Airways Executive Club.  You will not get a bonus if you transfer to Avios in Aer Lingus AerClub.

What is Heathrow Rewards?

Heathrow Rewards is the loyalty scheme for the shops, restaurants and bars at Heathrow Airport, as well as Heathrow Express and Official Heathrow Parking.

We published a comprehensive review of how Heathrow Rewards works which you can read here.

Heathrow Rewards gives you 1 point for every £1 spent in Heathrow (1 per £10 on foreign exchange) or on Heathrow Express tickets (online bookings only). Once you’ve earned 250 points you can exchange them for miles or shopping vouchers.

How do I transfer Heathrow Rewards points to Avios?

The offer is clearly flagged on the ‘Transfers’ page of the new-look Heathrow Rewards website when you log in.  The 50% transfer bonus offer ONLY applies to Avios and does not apply to:

Asia Miles

Emirates Skywards

Virgin Flying Club

Singapore Airlines KrisFlyer

Aegean Miles&Bonus

Royal Brunei Royal Skies

Lufthansa Miles & More

The minimum transfer is 250 Heathrow Rewards points, getting you 375 Avios with the bonus.  Bigger transfers must be in multiples of 250 points.  There appears to be a daily cap of 6,000 points (TBC) but you can make multiple transfers on different days.

Unlike some recent Heathrow Rewards deals, the bonus is the same – 50% – for both basic and Premium tier members.

Is it worth transferring my points?

In virtually all scenarios, Heathrow Rewards points are worth 1p.  This is what you get if you take airport shopping vouchers, train tickets etc.  The only exception is Official Heathrow Parking where you get 2p per point.

The standard transfer rate is 1 point = 1 airline mile.  You are therefore ‘paying’ 1p per airline mile, assuming that you could otherwise spend your points in Heathrow.

You can currently buy Avios directly from British Airways for 0.92p in the ‘75% buy Avios bonus’ promotion (click for details).  This would make a transfer from Heathrow Rewards poor value at the standard rate.

With the 50% bonus, it is a decent deal.  You are effectively ‘paying’ 0.66p per Avios, since 250 points would get you a £2.50 shopping voucher or 375 Avios.

It is also unlikely that you will be spending any money at Heathrow Airport for a few months, so taking the shopping vouchers is not exactly a great alternative.

The only caveat I would add is that we have seen transfer bonuses from other airlines and for shopping vouchers in the last two years:

  • November 2019 – 50% bonus to Asia Miles
  • December 2018 – 50% bonus to Virgin Flying Club (100% for Premium members of Heathrow Rewards)
  • October 2018 – 50% bonus to Asia Miles
  • July 2018 – 100% bonus on Heathrow shopping voucher redemptions (EXCELLENT deal)
  • June 2018 – 50% bonus to Emirates Skywards
  • May 2018 – 50% bonus to Asia Miles (100% for Premium members)
  • April 2018 – 25% bonus to Singapore Airlines KrisFlyer (50% for Premium members)

There was a management change at Heathrow Rewards at the end of 2018 which led to the end of the long run of bonuses.  2019 was very thin as you can see above.  Will we now see another run of offers or is this 50% Avios conversion bonus a rarity?

You need to decide for yourself whether it’s a good idea to cash out your Heathrow Rewards points now for a 50% Avios bonus or hold on for something else in the future which may be more interesting.

My personal view is that I am sticking.  I have 7,000 Heathrow Rewards points but I’m also not short of Avios.  I’d rather use them for Heathrow shopping vouchers or Miles & More miles if there was a future transfer bonus to those partners.  You may think differently.

The 50% transfer bonus runs until 2nd June.


How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (January 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards with attractive sign-up bonuses.

There are special sign-up bonuses on both of the BA American Express cards until 28th February 2022. The bonus on the free card is doubled to 10,000 Avios and the bonus on the Premium Plus card is increased from 25,000 Avios to a huge 40,000 Avios.

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up (SPECIAL OFFER) and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios (SPECIAL OFFER) and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 30,000 Avios.

30,000 Avios is a special offer which runs to 4th February 2022.

Capital on Tap Visa card

Capital On Tap Business Rewards Visa

30,000 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 45,000 Avios sign-up bonus.

45,000 Avios is a special offer which runs to 28th February 2022.

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

45,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (75)

  • TM says:

    Any guesses on Miles and More offering a similar deal?

    I have plenty of Avios & Membership rewards but as a frequent flyer (was) for Lufthansa out of Manchester,a bonus on MM would be beneficial (particularly as these points tend to be harder to earn and therefore worth more IMO)

  • rahaney says:

    I take it you can’t buy HR points?

  • Alan says:

    For me it’s a decent deal. I rarely if ever purchase anything at LHR (my accrual basically comes from Heathrow Express!) and 0.66p is lower than my personal 0.75p Avios valuation

    What I would definitely be interested in was if a Tesco bonus came back – have got a big stash of vouchers there holding out for a bonus!

    • Rob says:

      Should find out soon as we’ve just gone past the quarterly cut-off date.

  • Billy Nicholson says:

    Awesome, have been waiting for this! I got 10000 bonus from a hotel stay back in Jan and forgot I even saved them in there until your bulletin came through. Should get 15,000 Avios in 48hrs.

  • Doommonger says:

    Is it worth it? Yes.

    • Rob says:

      But if there is another 100% bonus on transferring to Heathrow shopping vouchers?

      • William says:

        I have wondered whether they will push out another 100% bonus to Avios, like few year back? I seem to remember it was 50% for normal members and 100% for premium members

      • Lynsey says:

        I have 13,000 and as tempting as the Avios deal is I’m holding out for an offer on Heathrow shopping vouchers, I did it last time and have been waiting for it to reappear ever since. Hopefully they will do another one once flights are back up and running

        • Billy Nicholson says:

          If they did, am I correct to say you would get £260 from your 13,000? That’s a tidy discount in T5’s duty free area ;-)……hopefully we’ll be allowed back in by xmas haha!

  • Katerina Soteriou says:

    I just converted mine and there wasn’t a cap

  • Ken says:

    Well, I tried the mobile option. Waste of time. I have 3,400 points so I decided to transfer 3,000 to BA. I get an error message “Not enough points to order reward”. I thought the minimum was 250 so cannot understand what is going wrong here.

    • Rob says:

      Weird. The new website is clearly stuffed! (And frankly doesn’t look too great either.)

    • Paul says:

      Hi, also getting the same error message, “Not enough points to order reward” even when I do have quite a few. Have tried with Safari, Chrome and my phone but nothing. Any other suggestions?

  • RobL says:

    Does anyone know how to ‘remove’ the Exec number from one account in order to add it to another? This is probably the cause of the errors.
    Used to be able to delete it from profile before but cant seem to do it now.

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