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Get a 50% bonus on Heathrow Rewards points transfers to Avios – worth it?

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Heathrow Rewards, the loyalty scheme for shopping at Heathrow, has launched a 50% bonus on transfers to Avios points.

In my mind it feels as it these transfers are a regular occurance.  However, whilst we have seen them for other partners over the last year or so, there has not been an Avios conversion bonus since August 2017.

The slightly odd timing here – given that no-one is actively adding to their Heathrow Rewards balance at the moment – makes me think that this is an Avios initiative rather than a Heathrow Rewards one. 

Heathrow Rewards

The offer allows Avios Group to get some money in from Heathrow to support the IAG coffers.  It is possible that we may see similar bonuses from American Express, Tesco and HSBC in the near future if IAG has told Avios to get out and raise as much money from partners as it can.

The offer only applies to transfers to British Airways Executive Club.  You will not get a bonus if you transfer to Avios in Aer Lingus AerClub.

What is Heathrow Rewards?

Heathrow Rewards is the loyalty scheme for the shops, restaurants and bars at Heathrow Airport, as well as Heathrow Express and Official Heathrow Parking.

We published a comprehensive review of how Heathrow Rewards works which you can read here.

Heathrow Rewards gives you 1 point for every £1 spent in Heathrow (1 per £10 on foreign exchange) or on Heathrow Express tickets (online bookings only). Once you’ve earned 250 points you can exchange them for miles or shopping vouchers.

How do I transfer Heathrow Rewards points to Avios?

The offer is clearly flagged on the ‘Transfers’ page of the new-look Heathrow Rewards website when you log in.  The 50% transfer bonus offer ONLY applies to Avios and does not apply to:

Asia Miles

Emirates Skywards

Virgin Flying Club

Singapore Airlines KrisFlyer

Aegean Miles&Bonus

Royal Brunei Royal Skies

Lufthansa Miles & More

The minimum transfer is 250 Heathrow Rewards points, getting you 375 Avios with the bonus.  Bigger transfers must be in multiples of 250 points.  There appears to be a daily cap of 6,000 points (TBC) but you can make multiple transfers on different days.

Unlike some recent Heathrow Rewards deals, the bonus is the same – 50% – for both basic and Premium tier members.

Is it worth transferring my points?

In virtually all scenarios, Heathrow Rewards points are worth 1p.  This is what you get if you take airport shopping vouchers, train tickets etc.  The only exception is Official Heathrow Parking where you get 2p per point.

The standard transfer rate is 1 point = 1 airline mile.  You are therefore ‘paying’ 1p per airline mile, assuming that you could otherwise spend your points in Heathrow.

You can currently buy Avios directly from British Airways for 0.92p in the ‘75% buy Avios bonus’ promotion (click for details).  This would make a transfer from Heathrow Rewards poor value at the standard rate.

With the 50% bonus, it is a decent deal.  You are effectively ‘paying’ 0.66p per Avios, since 250 points would get you a £2.50 shopping voucher or 375 Avios.

It is also unlikely that you will be spending any money at Heathrow Airport for a few months, so taking the shopping vouchers is not exactly a great alternative.

The only caveat I would add is that we have seen transfer bonuses from other airlines and for shopping vouchers in the last two years:

  • November 2019 – 50% bonus to Asia Miles
  • December 2018 – 50% bonus to Virgin Flying Club (100% for Premium members of Heathrow Rewards)
  • October 2018 – 50% bonus to Asia Miles
  • July 2018 – 100% bonus on Heathrow shopping voucher redemptions (EXCELLENT deal)
  • June 2018 – 50% bonus to Emirates Skywards
  • May 2018 – 50% bonus to Asia Miles (100% for Premium members)
  • April 2018 – 25% bonus to Singapore Airlines KrisFlyer (50% for Premium members)

There was a management change at Heathrow Rewards at the end of 2018 which led to the end of the long run of bonuses.  2019 was very thin as you can see above.  Will we now see another run of offers or is this 50% Avios conversion bonus a rarity?

You need to decide for yourself whether it’s a good idea to cash out your Heathrow Rewards points now for a 50% Avios bonus or hold on for something else in the future which may be more interesting.

My personal view is that I am sticking.  I have 7,000 Heathrow Rewards points but I’m also not short of Avios.  I’d rather use them for Heathrow shopping vouchers or Miles & More miles if there was a future transfer bonus to those partners.  You may think differently.

The 50% transfer bonus runs until 2nd June.


How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (November 2021)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (75)

  • Graeme says:

    Account with 4300 points worked, account with 1000 wont (not enough). Getting there!

    • EwanG says:

      HR do allow you to transfer points between accounts, although I cannot recall if there is a minimum and what the multiples are., you will need to check.

      This info might have helped before you did the transfer from the account with 4300 points!

      • Graeme says:

        Thanks for that – I didn’t know. Luckily though, it’s an error their end – 1000 is enough for this bonus. I was getting the same message on the 4300 account earlier.

  • Pablo says:

    Edge didn’t work, Chrome worked ok.

  • Graeme says:

    Chrome has worked on one account and not on another.

  • Ken says:

    Well, on my Mac, I’ve tried Safari, Chrome, Firefox, Microsoft Edge & Tor. On every browser (for each of two HR accounts) I get the error message about not having enough points.

    Is it a Mac problem? I don’t have Windows to try that out.

    • Rhys says:

      Might be worth emailing them to see if they can arrange it manually.

      • Bagoly says:

        They certainly used to be one of the few places where a ‘phone call was easy: accents were reminiscent of weekend waiting staff in a posh country pub rather than an overseas call-centre, and the difference in the attitude was similar.

  • Doommonger says:

    50% Bonus on Heathrow rewards to Avios is it a good deal? Yes.

    The Doomster

  • Mark says:

    I have tried on different browsers (all on a mac), the mobile site etc to transfer 4000 reward points to Avios but always get a red error “Not enough points to order reward:”
    I have tried various emails / phone calls to Heathrow Rewards but all phone numbers don’t exist & the email address is not valid.

    Does anyone have a working email or telephone number for Heathrow Rewards please?

    • Pablo says:

      08085844844 06:00-23:00
      Try to reduce the transferred amount. I was getting the same message and it turned out I had some residual Emirates points in my account so I had to reduce the transferred amount by 250 and it went through ok.

  • RobL says:

    Anyone had the avios credited yet?

    • Mike G says:

      Not yet. I converted HR points last Tuesday and the Avios points are yet to appear on my BA Exec club account, over a week later. The points were deducted immediately from my HR account though. Anyone else have this issue?

      • Niall says:

        Same here. No Avios yet

        • Stephen says:

          I did my transfer on 13th May and sign of them yet…

          • Mike G says:

            FYI – my Avios points got added today, which is about a week an a half after I converted them.

  • Premgenuis says:

    I requested the transfer on 13-May. Avios posted today without a bonus, sent an email to customer services

    • RobL says:

      My main account posted today with the bonus. Household accounts haven’t posted yet though.

    • Premgenuis says:

      Customer Service confirmed it was correctly processed, requested to wait for another week

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