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You can soon earn Avios on fuel with BPme Rewards – how will it work?

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It was announced during the IAG half-year financial results presentation on Friday that Avios is launching a UK partnership with BPme Rewards.

I’m not sure if the IAG Loyalty team knew this was going to be announced or not. It hardly moves the needle in terms of exciting the financial community so there was no need to include it, and it has taken the wind out of Avios’s sails in terms of being able to do a big unveiling.

Avios is partnering with BPme Rewards

Petrol loyalty in the UK is a mess

Before we look at BPme Rewards, it is worth remembering that the UK’s petrol retailers have never managed to find a successful loyalty formula:

  • BP withdrew from Nectar in 2019, launching BPme Rewards which did NOT allow transfers into any other points schemes (clearly that one didn’t work out)
  • Esso withdrew from Tesco Clubcard in 2019 but then moved across to Nectar (and, confusingly, it continues to award Clubcard points at Esso garages which have a Tesco store attached)
  • Shell closed Shell Drivers Club – which was an Avios partner – and launched Shell Go+ which is not points based
  • Texaco withdrew from its Virgin Atlantic partnership

Why does petrol loyalty not work in the UK?

It’s hard to know why petrol loyalty schemes have never worked:

  • Because it is a commodity product which people buy purely on price?
  • Because the price is displayed in huge numbers at the forecourt, which makes it harder to convince yourself to pay more elsewhere for loyalty benefits?
  • Because there is no ‘service’ element in buying petrol – you even pump it yourself – so what are you loyal to?
  • Because the rewards are so poor compared to what you spend? You can’t blame the garages for this, though, because the majority of the price of fuel is tax and profit margins are very low.
  • Because people buy purely on convenience to where they live / work / shop which trumps everything else?
  • Because most people are spending their own money, not their employers, and are more concerned about total value (product price + loyalty benefits) than just the benefits?

Whatever the answer, will Avios and BPme Rewards be able to succeed where all the concepts I listed above have failed?

Avios is partnering with BPme Rewards

How does BPme Rewards work?

The BPme Rewards website is here.

It’s worth noting that there is a 500 point bonus at the moment for registering. I obviously don’t know if this offer will go up or down or stay the same by the time the Avios partnership launches.

You cannot register on the website without first visiting a BP garage. You need to pick up a temporary card and then register online using the number on the card.

However, you CAN register instantly by downloading the BPme app to your smartphone. You receive the 500 points instantly.

To refer or not to refer?

You receive an extra 250 points if you are referred by a friend and add their referral code code during registration. Your friend will also receive 250 points. These points are not instant – you only receive them after your first BP transaction. My code is 000Q4QEC (three zeros and then letters). No-one can earn more than four referral bonuses per month.

However …..

As part of my research for this article, I signed up myself WITHOUT a referral and my wife WITH a referral.

I received the following new member offer worth 550 bonus points on my first four fills:

BPme new member bonus

My wife, who was referred, did not get this. It is possible that, if BP isn’t forced to pay out 500 points (split between the new and referring member) as a referral bonus, it offers the new member this 550 points offer instead. The cost to BP is virtually the same either way.

You are probably better off not using a referral link unless the referral comes from another family member.

How do you earn BPme Rewards points?

The programme is easy to understand, which is good. Unfortunately, it isn’t exceptionally generous.

The ‘earning’ page of the website is here but you need to dig into the FAQ to find the details. You earn:

  • 1 point for every litre of regular fuel purchased
  • 2 points for every litre of Ultimate fuel purchased
  • 1 point for every £1 spent in a BP forecourt shop

Some, but not all, fuel cards are exempt from points earning. You cannot earn in the shop if it is run by a major national brand eg Sainsbury’s, Tesco, Morrisons etc.

How do you spend BPme Rewards points?

200 BPme Rewards points are worth £1.

You can use your points to pay for fuel, car washes or BP store purchases, or redeem them for gift vouchers for retailers such as Amazon. You get the same 0.5p per point irrespective.

The ‘spend’ page of the BPme website is here.

Is this good value?

No, which is why BPme Rewards has failed to gain traction.

A typical litre of unleaded fuel in the UK costs 127p at a supermarket and 130p at a branded garage. Assuming 130p per litre at BP, you are getting a return of just (0.5p / 130p) 0.38% of your spending.

With the best will in the world, no-one gets excited about a 0.38% return on their spending.

In a BP forecourt store, you are getting a return of 0.5% on your groceries based on one point per £1.

Not only are the rewards poor but there is no gamification element. It has the same structural issue as Nectar. Your points are worth the same irrespective of how many you have, and irrespective of where you use them.

Avios is partnering with BPme Rewards

How will BPme Rewards points convert to Avios?

Good question.

1:1 is too generous – you would be ‘buying’ Avios for 0.5p each, compared to using your points for shopping vouchers. Such a transfer rate would require BP to take a financial hit to subsidise the Avios cost. It’s not impossible, however, if BP is keen to attract BA’s customer base which is likely to drive bigger cars and be less price sensitive than average.

2:1 is more obvious but this is possibly not generous enough. You would be ‘buying’ Avios for 1p each. It certainly isn’t terrible – Heathrow Rewards uses the same 1p conversion rate – but in the current climate I think BP customers may prefer 1p of cash to 1 Avios.

3:2 is probably the economic sweet spot but has the downside of being a bit clunky and harder for members to get their heads around.

What can you do now?

If you are not a BPme Rewards members, you might want to join now and lock in the 500 bonus points for registering. If there is a more generous offer when the Avios partnership launches, you can always abandon your account and open a new one.

If you are already a BPme Rewards member, do not redeem any points for now. Wait and see what the Avios conversion rate turns out to be. It is very likely that there will be some sort of launch bonus, so even if the deal is a bit ‘meh’ in the long term it may well be attractive for the first few weeks.

We’ll keep you in the loop with the Avios and BPme Rewards partnership as it develops.

How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (May 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards. You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

The Platinum Card has doubled its sign-up bonus to 60,000 Membership Rewards points, which convert to 60,000 Avios, if you apply by 1st June 2022.

American Express Amex Gold

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points (SPECIAL OFFER) and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital on Tap Visa card

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (120)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • BJ says:

    Hard to see loyalty ever working on fuel. I would guesstimate that 90%+ of the variation in consumer behaviour is explained by price, convenience and need. Behaviour probably falls between those extremes where consumers will go to the nth degree to save a penny per litre and those that will stop at the very next PFS after considering they need or want more fuel regardless of the price it is. None of the main schemes have ever caught my imagination, largely because they were not rewarding enough to make it worth the hassle (even as a more passive member) in light of my perception that the rewards offered by the brands were insufficient to bridge the price difference with supermarkets. What does work for me is a supermarket offering a 5p or 10p off per litre voucher in return for a certain spend. That has, and will continue to persuade me to use a different supermarket.

    • Lady London says:

      @Chris Heyes had the best idea. Son “kindly’ offering to run all the firm’s vans to the petrol station (Tesco) and fill up. What was it Chris H? 9 vans? For 2 years? 😉

  • Stuart Evans says:

    My Amex PRG has £10 off for £30 spend at BP, which seems pretty generous, even if a one off.

    • Robert says:

      I had the same. Fuel was a lot (6p, I think) more expensive than our local supermarket, but – on this occasion – the £10 rebate made sense for me to use them. I will NOT be going back at this price – Avios partner or not.

  • Paul pogba says:

    I’m a cheap man so 99% of the time I decided on price. Many people have fuel cards however and have the same attitude to fuel prices as rob does to FX charges.

  • John says:

    Locally BP is 5p to 10p more expensive than supermarkets so a 0.x% back offer isn’t going to do anything. If you happen to live somewhere where BP is cheap then this would be useful.

    On a long trip I’ll go for the nearest station to a motorway exit, not going to drive around a big loop looking for a particular brand.

    • Jon says:

      Yep, same here with BP pricing. Waze will always tell me the cheapest place to go that is not a diversion from my route

  • Chrisasaurus says:

    Considering their bp Pulse charging network is of decent size now, it does seem odd they’ve not connected the dots here.

    • Super Secret Stuff says:

      Why would they need to when there is very limited competition?

      • Memesweeper says:

        There are more EV charging points than petrol pumps.

        The EV ones tend to be networked, and driven by an app. A lot of the behavioural information that a loyalty scheme generates the EV network operators get for free.

        But BP really ought to “do a Virgin” and deliver a joined-up loyalty scheme.

        • Super Secret Stuff says:

          That statistic surely includes home chargers and low powered public chargers? At the very least is miss leading as a petrol pump is 5 mins per car, a pump is at least 45 mins for a decent charge from a “super charger”. Hours for a lower power charger. Therefore requiring a minimum of at least 9 times the number of petrol pumps. Before you even factor in people doing other things like cinema, gym etc. whilst there car is charging and stopping other people from charging.

          They really don’t have enough competition to justify it

  • Pablo says:

    In Spain there’s Repsol and Cepsa both 2 avios per litre for basic fuels, 3 avios per litre for premium options. Repsol currently run 800 avios bonus until 31/8 for the first purchase with Waylet app.

  • William PH says:

    There’s a BP next to our office with an M&S Food to Go, where I sometimes get lunch. I get BP Reward points on the M&S spend, although the rate is miserly, but they do send me special offers for 2 or 3 hundred points occasionally

  • Ryan Gill says:

    Crap how the esso smart app is used, but the loaded to card nectar offers usually don’t work unless you don’t use the app and scan the nectar card in forecourt instead.

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