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Starts today: American Express Shop Small is back for three days

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Here’s your reminder that American Express is bringing back its ‘Shop Small’ promotion from today – but only for three days.

‘Shop Small’ is an established Amex offer which incentivises you to shop at small independent retailers. In turn, of course, it encourages small independent retailers to accept American Express in order to participate.

You must register before making any purchases via the ‘Offers’ tab on the Amex website or in the app. Supplementary cards must be registered separately.

The winter 2023 version of ‘Shop Small’ will give you £5 back on a £15 transaction.

You are limited to one £5 payment per retailer per American Express card you register.

You are limited to THREE transactions in total per registered card over the three day promotional period, which means that your cashback is limited at £15 per card.

How will Shop Small winter 2023 work?

  • The promotion will run from today until Sunday, ie 1st to 3rd December.
  • You must register in advance via the ‘Offers’ section of the American Express app or website. Each card, and each supplementary card, must be registered separately.
  • You will be restricted to £15 cashback per American Express card you register (old timers will remember that it used to be £50 ….)
  • The standard rule of one payment per retailer per card will remain

For clarity … supplementary cards are treated separately from main cards. If you made 2 x £15 purchases in the same store, one on your main card and one on a supplementary card, you would receive £5 cashback on both purchases.

Whilst this is a much-reduced version of Shop Small compared to its heyday, you would be silly not to register. You never know when you might make a purchase this weekend which would trigger it.

For clarity, American Express funds 100% of the cashback. Your local independent shops are not paying to participate so don’t feel guilty about joining in.


Want to earn more points from credit cards? – February 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

Virgin Money is offering double points on spending until 14th April (£5,000 cap) to new customers when you apply for the Virgin Atlantic Reward+ Mastercard. Click here to learn more.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

2% cashback on all your business spend for 3 months (1% thereafter) and no annual fee Read our full review

Comments (56)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • ADS says:

    Anybody know of any central london bookshops which count for this promotion?

    I know that South Kensington Books and John Sandoe Books in Sloane Square are listed – but I’m looking for something bigger / more central

    Sadly Daunt Books no longer count as small

    • Rob says:

      Sandoe is pretty big – bigger than it looks.

      • ADS says:

        I’ve only ever gone to Sandoe for a book that i’d previously reserved – including yesterday!

        Thankfully South Kensington Books had what I wanted today for my third and final purchase.

  • ADS says:

    Weird how long it took one of the credits to show – at least I can now delete the screenshots I took to prove it was in the Shop Small promotion!

    Sat purchase – credit Sunday
    Sun purchase – credit Monday

    Sat purchase – credit five days later

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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