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Norse Atlantic drops flights from Gatwick to Las Vegas

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Norse Atlantic appears to have dropped its service from London Gatwick to Las Vegas.

Flights have been removed from sale for this winter.

With the service not operating during the summer, it seems that the last flight departed ten days ago without anyone realising it.

Norse Atlantic drops flights from London Gatwick to Las Vegas

Norse only launched the route in September 2024 with three flights per week.

I think most people were quietly confident that it would do well, because it is a leisure focused destination which attracts a relatively wealthy crowd. This suits Norse, which has no business class cabin but does have the most spacious Premium Economy cabin flying across the Atlantic.

Is Norse giving routes enough time to settle down? One season is arguably not enough, although if the flights are losing money then you need to nip it in the bud at some point. It is getting to the point where flyers will start to worry about booking a Norse service because they can’t be sure that the route will be running in six months time.

The website currently lists the following routes from London Gatwick:

  • Los Angeles (winter)
  • Miami (winter)
  • New York (year round)
  • Orlando (year round)
  • Bangkok (winter)
  • Cape Town (winter)

It’s not a bad selection – to be honest, it’s a longer list than I imagined given the cancellations – but I remain to be convinced that the ‘show no mercy’ approach to new routes is right.


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Comments (21)

  • Expat in SJC says:

    I don’t follow Norse at all but don’t they need to free aircraft up to help Indigo launch their services?

  • tony says:

    On the basis the company themselves were making social media posts about this last week, saying they were quiet on the matter seems a bit off…

    Not sure if this embed link will work but the post on the official Norse FB account and titled “Vegas, it’s been a ride” Thanks for having us etc etce

  • Luke says:

    Presumably they can just see the writing on the wall for tourism to the US?

  • SamG says:

    They’re pivoting primarily to charter / wet lease so had to cut some routes / frequency and it makes sense to diversify away from the US one imagines !

    Their financials are not pretty , they run at very high LF on all their flying but still lose money

  • ADS says:

    “most people were quietly confident that it [LAS] would do well, because it is a leisure focused destination which attracts a relatively wealthy crowd”

    I wonder if the Norse aircraft configuration with only a limited number of Premium Economy seats just isn’t premium enough to service the London to US routes?

  • Patrick says:

    This Vegas route was a financial gamble:-)

  • BA Flyer IHG Stayer says:

    What happens in Vegas is clearly staying in Vegas!

  • Nancy says:

    “… it seems that the last flight departed ten days ago without anyone realising it.”

    Not really. There was a couple of ‘farewell’ posts on Facebook two weeks ago. One was even liked by the official LAS page. The Sphere looking sad a departing Norse plane.

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