Maximise your Avios, air miles and hotel points

Will Amex devalue Membership Rewards?

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

In the comments to our article yesterday on the changes to certain American Express card sign-up and referral bonuses, a couple of readers questioned the merit of leaving their Membership Rewards points sitting with American Express, rather than moving them.

The logic, according to these people, is that American Express has shown that it is happy to make changes to its products with zero notice.  Could there be a wholesale devaluation of Membership Rewards points overnight?

There are two reasons why we should NOT dismiss this idea out of hand:

Frequent flyer mile redemptions are substantially more expensive for American Express than redeeming for gift cards or statement credit

American Express recently devalued Membership Rewards points in Australia, cutting the airline transfer rate from 1:1 to 2:1 whilst leaving other rewards intact

However, set against this are three other facts:

Changing Membership Rewards is messy, because there are over 10 different cards – plus cards no longer available to new cardholders – which offer it.  This is a mix of personal, small business and corporate cards.  It would be far easier to change the earning rate of Membership Rewards points on individual cards.

As far as I know, none of the personal UK cards earning Membership Rewards points are impacted by the caps on interchange fees, and the corporate and small business cards certainly are not.

Even when a change was made to the Australian scheme, American Express gave four months notice.  Nothing happened overnight.

There is nothing here which causes me substantial concern, to be honest.

Why ‘convertible’ points are more valuable than all other points

Let’s recap why you should value ‘convertible’ points more highly than other points, and why you definitely should not rush to convert them.

In general, you should value ‘convertible’ points more highly than a point which has no other use.  It is therefore worth choosing ‘convertible’ points when given the choice, and you should keep your points unconverted for as long as possible.

There are a number of ‘convertible’ currencies you will come across.  The main one is American Express Membership Rewards points, but Tesco Clubcard points, Heathrow Rewards points, HSBC Premier Mastercard points and most hotel scheme points are also, to a lesser or greater extent, convertible.

There is one thing you need to remember

This is the key point I want to make:

If you have 1 American Express Membership Rewards point, it has more value than 1 Avios point even though the former converts into the latter

There are various reasons for this:

An Amex point will hold its value better.   If you transfer them to Avios and Avios devalues, you have lost out – you can’t convert them back.  Keeping them as Amex points means that you have alternative options.

American Express or British Airways may decide to run a conversion bonus at some point for moving your points across to Avios.  If this happened, 1 Amex point would be worth more than 1 Avios.  (The possibility of a conversion bonus is why I NEVER recommend auto-converting Tesco points to Avios, even if you are 100% sure that is what you will spend them on.)  Whilst I admit that Amex and Clubcard bonuses are thin on the ground, Heathrow Rewards and HSBC Premier HAVE been running them.

Amex may run a great promotion with another partner which allows you to get far more value from a point than you would get from 1 Avios.

Your personal priorities may change and you may decide that you would prefer to redeem your Amex points for something else other than Avios.  By not converting, you retain the flexibility.  Later this year for example, you should be able to redeem Virgin Flying Club miles for Air France and KLM flights which may make it more relevant for you.  On the other hand, the recent spike in surcharges on Upper Class Virgin Atlantic flights to the US means you may be less keen on that scheme.

I have written on HfP before that I do not convert my Tesco Clubcard points into Avios.  For years I used them for Safestore as we have some furniture with them and Safestore accepted Clubcard vouchers at 3 x face value.  That deal has ended but I now redeem for Uber credit at 3 x face value.  My choice is to use 100 Clubcard points for either £3 off my Uber bills or receive 240 Avios.  If I took Avios I would be valuing them at 1.25p each – and I don’t.

There is another reason why keeping Amex and Tesco points in their ‘original’ form as long as possible makes sense.  Both convert to Avios points within 24 hours of a transfer being initiated.  If a reward seat opened up and I didn’t have enough Avios, I would be confident enough to assume that the seat would still be there tomorrow morning when I could have converted points across.

Some American Express Membership Rewards transfers are INSTANT – Virgin, Delta and Emirates – as long as you have already linked your accounts.  There is absolutely no reason whatsoever, except for a conversion bonus, why you should move points to those airlines before you need them.

Some transfers, admittedly, are not instant.  Slow transfers are one reason why you may want to move across hotel points before you need them.  The last time I moved some Starwood (now Marriott Bonvoy) points to Lufthansa it took 28 days!  I was lucky that the redemption I wanted was still available.  You shouldn’t rely on a hotel scheme moving your points across to British Airways in a hurry.  If you will be totally reliant on a hotel transfer to make a redemption you have planned, you may want to move them in advance.

In general, however, if you want to maximise the value of your points then you want to maximise their flexibility.  For ‘convertible’ currencies, this means keeping them in their original form as long as possible.

best travel rewards credit cards

Want to earn more points from credit cards? – July 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

Marriott Bonvoy American Express

20,000 points for signing up and 15 elite night credits each year Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 16TH JULY), FREE for a year & four airport ….. Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

40,000 bonus points AND (to 27th August) £400 to spend at Amex Travel Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (113)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Harry Hv says:

    Australia went through a devaluation of MR yesterday but we did get 6 months notice. Instead of earning 1 MR point (= 1 mile) per dollar spent you now earn 0.75 MR points. In UK terms that’s about 1 MR point (mile) per 66p spent.

    But to try to bamboozle the clientele Amex has changed the value of its points to 1/2 a mile and offers double the points, for now, I’d call their new MR points “halfpoints”. Also tax & govt payments have reduced earning, also phone bills, insurance etc.

    Bottom line is, not worth keeping, I cancelled my Amex Gold card yesterday.

    • guesswho2000 says:

      Depends on the card, most cards actually increased the earn on ATO and other gov payments. Explorer always paid out on utilities too, no change there.

  • Alison says:

    I’m generally a fan of the HSBC product (great Mastercard earning rate, lounge perks) but there is definitely room for systems improvement.
    I requested to convert 360,000 HSBC points to 180,000 Avios almost 4 weeks ago and still haven’t got all of them. Here are the reasons:
    – the official turnaround time for conversion to Avios is 14 days. In my experience the Avios arrive in less than 5 days but it can be an anxious wait for a low availability redemption. I waited more than 14 days before calling HSBC to follow up
    – I learned that there’s a known systems glitch at the HSBC end which reduces any request to convert to more than 99,999 Avios in one transaction to a number which is just 1/10 of the amount requested (the system just leaves off the last digit!). There is no notice of this on the HSBC website, no automatically generated email recording the request and no notice of the failure to process the full transaction. I didn’t know there was any problem until I called HSBC.
    – there is no “statement” function available on the HSBC website to keep an eye on what’s going on

    • Nate1309 says:

      Is the 40000 points for £12000 spend an annual thing? or just in the first year? I have been toying with the idea of HSBC premier account for a while but it doesnt seem to come with anywhere near the benefits of my RBS account.

      • Mike says:

        Just the first year.

      • Bonglim says:

        It is worth noting the the hsbc premier current account is free, and that is what gives you the (very good) travel insurance.
        I think the excellent perks of the RBS account come with a fee.

        Then the hsbc credit card is separate.

  • Cookoovaya says:

    Are British Airways cards next?

    • Alex says:

      Only time will tell… but you’d be right to think within the year some changes would be a foot

  • jtz says:

    I moved my MR points yesterday in light of recent events to Krisflyer, they were going to be moved anyway, but as Rob suggested I didn’t want to miss out on any new worthwhile redemption.
    I also noticed I missed the cut off date for Krisflyer redemptions using the chart before devaluation by one day! This means I don’t have enough Krisflyer points for what I wanted…will have to probably move Marriott points unless I can build up a 7k MR balance.

    I am still contemplating the green card, I have plat, if I get the gree, close plat and then upgrade to plat, is this route a little risky? Spend can be made fairly quickly I think because of house move.


  • AndyF says:

    An Amex devaluation and an Avios devaluation. If the majority of people earn Avois from credit card spend which is now being cut how can Avios then increase points redemptions. People aren’t going to earn the points, It doesn’t make sense. British Airways are already receiving a devaluation of their currency curtsey of AMEX!

    • Anna says:

      Quite – I don’t see the point of having a new long term collecting strategy at this stage as who knows where we’ll be in another 12-24 months. For now I’m going to dust off my LLoyds Amex (if I can remember which drawer I put it in!) so I can earn a last upgrade voucher, given that 2 4 1’s will probably be harder to come by in future. Going to cancel my BA card as soon as I’ve redeemed my current 2 4 1 in the next few weeks and just be a supplementary holder on my OH’s. Once he’s triggered and used his 2 4 1 in the autumn we’ll consider whether he should hold onto it, downgrade, or cancel altogether. The only card I’m going to hold onto for the moment is the SPG as I have a specific redemption in mind. Non-Amex spend will be split between the Hilton visa and the Lloyds Mastercard.

  • Dave says:

    Quick question, and apologies as I am sure this has been asked before:

    I am thinking of cancelling my AMEX BA Premium Plus Card – does the companion voucher I already have for spending £10k+ in a year and which is showing on my BAEC account for use by Nov 2021, become invalidated?

    • Anna says:

      It’s never happened so far, however BA and Amex could obviously decide to start enforcing this and making life difficult if they felt like it.

    • Rob says:

      Amex will tell you that it does, they are not being truthful.

  • Daniel says:

    How are Amex tracking those that have already held the cards and what bonuses they should be due, etc? I only ask because I cancelled my last Amex Gold in October last year. Last week (fortunately before the latest cut to referral bonuses!) my wife referred me back for the card and already received her 9K MR points.

    I’ve now received my new card and upon signing in to my online account it is offering me the usual 20K MR points if I spent £2K in the next 3 months. If I understand the new rules, I shouldn’t qualify for the sign up bonus. But surely this would be false advertising if they don’t honour the points that they’re offering in my online account?

    • Anna says:

      I think someone else found this. I would suggest taking a screenshot or saving the page with the details on and waiting to see if you get the bonus. If you do, all well and good, if you don’t you may well have a case to challenge Amex. I wouldn’t highlight it until you know either way, if you get my drift.

    • Rob says:

      Not really, because you didn’t sign up for the card under those conditions. However, others have reported seeing the same thing – no-one has yet reported whether they got the bonus though!

      • Lady London says:

        Could be assumed as a new offer though. How would you know any better? I’d do what @Anna says and screenshot thr offer. Including date and time assuming they are showung at the bottom edge of the screen. Ensure also to screenshot same of any terms and conditions it links to.

        I think you should get thé bonus if you make sure to fulfil its conditions. I would take it all the way if they tried to deny after i have done the spend and met thé conditions.

        Oh and meanwhile? Don’t call them, at all, about this.

    • John BHOY says:

      I applied for the bapp card at 7:30 the morning after Amex changed from 6 months to 24 months because I was 6 months and 2 days since I last cancelled my bapp card. I got the 26000 bonus and have already received the points in to my ba exec account.

  • George says:

    OT (ish): Just upgraded Gold Charge to Plat Charge – will it be possible to downgrade back to Gold Charge? I’m guessing probably not…..

    • AndyF says:

      Yes, this is a fantastic point, I would like to do the same. If downgrading to gold doesn’t work can it be downgraded too green?

    • Rob says:

      No, Gold Charge is no longer available.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.